In the past two days, Ngau Tau Kok on Kwun Tong Road has opened a trial operation of an east-west bus route. Pen & Fun & Pavilion www.biquge.info

Directly from the factory gate of Taohua Datong in Ngau Tau Kok, we arrived at the Star Ferry station in Tsim Sha Tsui.

This is the third bus route developed by Kowloon Motor Bus in the past six months.

With the opening of this route, people have one more choice to go to Tsim Sha Tsui from Kwun Tong, Sau Mau Ping and other places.

At the same time, the places along the way also promote the development of commerce.

It's like this even along the way, not to mention the entrance of the Taohua Datong factory at the main site.

Now Taohua Datong has announced that it will move to the New Territories, and the factories here have basically been gradually transferred, and there are not many residents nearby.

But considering that Taohua Datong is ready to start building houses, then if you buy a house here, you will definitely enjoy convenient bus routes.

Moreover, people have bought a piece of land from the government on the side of the Taohua Datong factory, and began to build a bus transfer station and maintenance plant, and it is said that Kowloon Bus will open a total of four lines here in the Taohua Datong factory in the future.

In addition to the current one, there is also a Causeway Bay that is going to run from Kwun Tong in Taohua Tai Tung to East Kowloon and then from the Hung Khan Harbour Tunnel to Hong Kong Island Central.

The third is the factory area, Kwun Tong, Broadcasting Road, Beacon Hill and Tsuen Wan.

The fourth is to pull through the Taohua Datong factory to the Kirin Printing Factory in Tin Shui Wai, which is basically called the entire east-west line, which is 20 kilometers more than the one that is now opened.

In addition to these four routes, it is said that Kowloon Bus actually has plans for a fifth bus route, but it has not yet been prepared.

However, it is said that it is going to cooperate with the government's other cross-sea route, from Kwun Tong to Tseung Kwan O, which will take a long time, and it will not be possible to do it in three or five years.

But even the current four lines have made many Xiangjiang people crazy.

Kwun Tong has been developing, but it has not yet been developed, and it is said that the government is planning to have a new plan here in the next step.

If this is the case, then there is no doubt that the site of Taohua Datong, which has the role of a transportation hub, must be a prosperous area in the future.

Buying a house here is a good investment in real estate for the future.

As a result, even now Taohua Datong only said that it would develop the old factory site into real estate, instead of doing it immediately, many people called them and asked when they would do it and when they could pre-sell the house.

Why are people so anxious?

Because after the turn of the year, the real estate of Xiangjiang is soaring all the way.

It is not only the land prices of commercial housing that are soaring, but also the industrial land.

On February 27, a piece of land was auctioned at Tai Hang Dongdao in Shek Kip Wei at a price of 7,502 yuan per square foot, while five months ago, a piece of land 200 meters away was auctioned at only 5,400 yuan per square foot, an increase of 39% in less than half a year, which is really jaw-dropping.

On March 6, the land at Nathan Road in Tsim Sha Tsui was auctioned at $12,456 psf.

On March 11, a piece of land was auctioned at Wing Lok Street in Sheung Wan at a price of $18,338 per square foot.

This is still commercial land, and industrial land has also risen by about 40% compared to a year ago.

It can be said that such an increase in housing prices has never been seen before in Xiangjiang.

Many people's houses have risen by 20% in a month, and such an increase makes everyone very fascinated by real estate and a little panicked.

Rich people want to buy a house to appreciate more, and those who don't have money want to buy a house quickly, so that they can settle down as soon as possible and don't have to worry about house prices rising day long.

The urgency of the people was also stabbed in the newspapers, although not many newspapers published the hot discussion about the land in Ngau Tau Kok, but many people still knew about it.

It's not that Yin Jun is unwilling to exert his strength, but that many newspapers and Yin Jun have not dealt with each other recently, and they are unwilling to accept Yin Jun's advertisements.

Everyone knows that two-thirds of the land in Ngau Tau Kok is Yin Jun's, you let Yin Jun's real estate price rise, and then use more funds to do his newspaper business?

However, Rao is like this, and Hang Lung Group, which owns one-third of the land in Ngau Tau Kok, is still in a state of restlessness.

After the New Year, Chen Zhengxi, who was in poor health, frowned, sat on his sofa, and covered his body with a soft quilt, obviously a little weak.

Chen Qixi's face was also a little unsightly, but he still listened to the second uncle.

"In the afternoon, I went to Qilin Culture to meet Le Yiling. Chen Zhengyi said, "She doesn't plan to sell the shares of Taohua Datong in her hand, if we have to buy it, then we will take all the shares of the management." It's about 70%, and the asking price is 700 million Hong Kong dollars. ”

"700 million? Is she crazy about money?" Chen Qixian couldn't help but complain, "How much is the market price of Taohua Datong now? It's just over 6 yuan, and the price has only increased by about 42% from her purchase price last year, and she opened this price, which is 130% higher than the current market price!

"It's called holding on without fear. Chen Zhengxi said lightly, "Now the price of real estate is one price a day, and large areas of high-quality land are even more scarce, and the land in Ngau Tau Kok is the best in Kwun Tong, which is large and square, and is most suitable for real estate development." We are optimistic about it, and Yin Jun is also optimistic about it, and he has taken the lead in making a move, so he can negotiate the conditions with us casually. ”

"Otherwise, let's not look for them, go to those small shareholders to buy shares, right?" Chen Qixian proposed, "Yin Jun only has 34% of the shares in his hands, at best he is the largest shareholder, as long as we can buy 50%, we will not be afraid of him!"

"No, I can't. Chen Zhengxi said without thinking, "Do you know who is willing to sell? Who is not willing to sell?"

"I'll go and get in touch, won't I know?" replied Chen Qixi.

"Then do you dare to guarantee that everyone you come into contact with will not tell Yin Jun?" asked his son.

Chen Qixian naturally did not dare to guarantee it.

Chen Zhengxi smiled faintly, "I probably know a little bit about Yin Jun's character." This person is relatively generous in his daily life, but in business, he is definitely not a kind-hearted person. You just look at how good Li's relationship with him was at the beginning, he can sit and watch Li's collapse, and you can know his character. In addition, the most important thing is not Yin Jun, but his sister, this woman is the most difficult to deal with. ”

Chen Zhengyu also nodded and said, "Yes, I have never seen such a difficult woman, snarky, greedy, but very good at negotiation." Yin Jun is planning behind the scenes, she is in charge at the front desk, and the combination of these two people is more than two or three times stronger than when they go alone!"

"If you go to negotiate behind Yin Jun's back, then Le Yiling knows that with their status as the largest shareholder, they will definitely be able to unite more shareholders...... Just looking at the current rise in land prices in Xiangjiang, do you think they are selling land to make money, or selling houses to make money?" Chen Zhengxi said, "There is even a trick, that is, once Yin Jun realizes that we want to buy shares, he will immediately announce the issuance of additional shares as the largest shareholder, infinitely diluting the shares in our hands, what should you do?" Or if he pulls in the rest of the big real estate companies and asks them to buy the additional shares and fight us, what are you going to do?"

"It won't be so ruthless, right?" Chen Qiqi said in surprise, "This is to make trouble for themselves! In this way, they may not be able to control Taohua Datong, how can they make money?"

"Who knows what they're going to do? We're not here to harm them, we want to make money, so we can't risk offending Yin Jun completely and do something like this. Chen Zhengxi said, "To do business, you still have to be right." ”

Although Chen Zhengxi is a pickyman, he still has the style of an old businessman.

Nodding, Chen Qixian gave up the idea just now and groaned, "Since we can develop land to make money, why is Le Yiling still willing to negotiate with us?"

Chen Zhengxi wanted to say something, but Chen Zhengxi raised his hand to stop him.

In the past few years, Chen Zhengxi has felt that his body is not very good, so while he can still control it, he must teach his son more.

Not only in terms of knowledge and dealing with the world, especially in this kind of practical experience, Chen Zhengxi also wants his son to know what is called sinister and cruel in the shopping mall.

After thinking for a long time, Chen Qiqi said: "I think there are several reasons. First, Yin Jun is jealous of our Chen family and is unwilling to fight to the death with us; second, Yin Jun is not capable of developing a house himself, so he wants to cash out; third, Yin Jun has more ambitious goals, so he can't let too many things involve his energy, the land of Niutoujiao is important to us, but it is not necessarily important to him. ”

Chen Zhengxi smiled and nodded: "Then which one do you think?"

Chen Qiqi said: "The first one is unlikely. Although our Chen family is also a well-known and wealthy man, Yin Jun's speed of climbing has exceeded our imagination. Especially his Kirin Culture Company, although the valuation of 2 billion boasted by the outside world cannot be reached, but according to the current sales volume of weekly magazines and single books, if Yin Jun wants to get rid of it, 800 million will definitely be taken over. Our Chen family has so much property at best, and Yin Jun is more than that, so he has no reason to be afraid of us.

The second is also not very realistic, it is not so difficult to develop a house now. Especially Yin Jun is still the second largest shareholder of Cheung Kong Group, with this identity, Li Chaoren can help him operate it casually, and this house can be built successfully, so this is not a reason.

The third option, which I think is the most likely. Because according to my feelings, Yin Jun should not be very interested in real estate, otherwise he would not have the money now, and he would have invested heavily in his Kirin Culture Co., Ltd. Didn't he give away his own animation for free some time ago? This is a means for him to open up the comic market. ”

"Overall, you've done a good job. Chen Zhengxi looked at his son with a little approval, "Actually, you can see his tendency from the name of his company." The name is a 'cultural company', not an industrial company, let alone a real estate company. Yin Jun started by writing scripts, and now although scripts don't help him much at all, he still has a lot of scripts every year, so it should be judged that Yin Jun likes the film and television industry, and even the entire entertainment and culture industry.

His intention to sell the land of Niutoujiao, and even Taohua Datong, is actually very clear. Don't look at the fact that he has been actively exploring this area, such as the relocation of the factory site, such as the development of bus routes, these are actually the manifestations of his increased value. He just wants to tell us that you can buy it if you want to, but you have to give me a high price, and I will sell it to you when I make money, otherwise there is no need to talk about it! Therefore, Le Yiling's offer of 700 million Hong Kong dollars is their psychological price, and the difference is not much different. ”

"Are they so threatening us, do we have to admit it?" Chen Qixian said with some resentment, "It's great that we can also borrow his east wind to make a good profit on the bull's head horn and leave, as for what he does with the rest of the land, we don't care about it! We don't suffer at all." ”

"You can't say that. Chen Zhengxi looked at his young and vigorous son, "Don't be vindictive in business, this is the most useless." We are in business to make money, not for anything else. Although Yin Jun raised the price, he created a lot of good conditions for us, including the relocation of the factory and the opening of bus routes, which is where his sincerity in negotiation lies. If he doesn't do anything and insists on raising the price, then he doesn't know what to do.

The land of Ngau Tau Kok is a very good asset, we have discussed it before, and it is even interesting to acquire the shares of Taohua Datong in the past two years to ensure our interests in Ngau Tau Kok. If Hang Lung Group wants to make a career in Ngau Tau Kok, then we have to take it all in order to maximize profits.

Yin Jun also took a fancy to this, he sold the land to whoever he sold it to, but when he sold it to us, the price must be the highest. This is also why Leyiling dares to shout more than 130% of the confidence. Of course, if we don't buy it, they will sell it to others at a lower price, which will not hurt their interests much, but it will be a major setback for us. When the time comes, others will enter the bull's head, and the large profits will be occupied by them, not us. ”

"So what the eldest brother means is that if you want to make money, you must continue to negotiate with Yin Jun. Chen Zhengyi added, "Everyone has a bottom line, and Yin Jun also hopes that the business will do well, after all, he has a loan of more than one billion yuan in his hand, and this pressure is really not small." ”

"He's too bold. Chen Qiqi sighed when he heard this, "If it's me, I don't dare to borrow so much." ”

"So you're not Yin Jun, so no one else can be Yin Jun. Chen Zhengxi said lightly.

Hearing this, Chen Qixian did not respond, but clenched his fists.

Defeated again and again, the opponent was Yin Jun, which made the eldest young master of the Chen family, who claimed to be the pride of the sky, full of anger and fighting spirit.

"However, we also have to beware of one point, that is, if the real estate market is getting better and better, I am worried that Yin Jun will continue to raise prices, and other real estate companies will also actively want to intervene. Chen Zheng said, "Big brother, shall we wait a little longer, or will we go directly to the negotiations?"

"Qixi, what do you say?" Chen Zhengxi looked at his son.

"Wait a minute!" Chen Qixian took a deep breath and said, "Today's real estate market has risen too irrationally. If it cools down in the second half of the year, we can have more room to manoeuvre. If the price really continues to rise, then we can only admit it, can they still rise to a sky-high price?"

"Then you can do it. Chen Zhengxi said, "You are fully responsible." ”

"Yes!"

Chen Qixian clenched his fists again, nodded seriously, and said, "Dad, second uncle, I won't lose!