This kind of conversation is happening not only on CBS in the United States, but also on every TV station in the world that has bought "Millionaire", or in other countries that have not cooperated with Kirin Culture. Pen % fun % Pavilion www.biquge.info

There is only one core content.

That is to give me the best time period to play, give me the most platforms to play, then I will give you this "Transformers" cartoon for free for a year.

Because they were given free broadcasting rights, these foreign TV stations quickly succumbed.

The fastest Jiashi TV station began to broadcast the first episode of "Transformers" two days later.

Seeing that within three to five days, TV stations in various countries around the world played "Transformers" in the most prime time period and in the largest way, the media in Xiangjiang were shocked.

But they are not stupid, and they quickly dug up the agreement between Kirin Culture and the TV station.

Seeing this unbelievable agreement, whether it is newspapers, magazines or TV stations, they are all dumbfounded.

"Yin Jun is crazy! The cartoons that he worked so hard to make were actually given for free without a penny?"

"Why would Yin Jun do this? Is he stupid?"

"In order to promote the Qilin culture, is Yin Jun's dedication worth it?"

"Yin Jun is so cautious that he gives away a piece of his treasure for free!"

"Is it smart or stupid to take 50 million worth of cartoons to open the way for your own cultural company?"

“……”

Newspapers, magazines and television stations are almost one-sided in criticizing and ridiculing Yin Jun.

At first glance, Yin Jun is crazy.

No matter how cheap the production cost of these cartoons is, it has to be more than 200,000 yuan per episode, which is much more expensive than a TV series!

After all, the constant collaboration of more than 30 artists, animators, and screenwriters, as well as all sorts of other production costs, such as paper, paint, film, etc., are very expensive.

34 staff members can make 4 episodes of cartoons a month, but their work is too strong, so the salary and bonus will not be less than an average of 6000 a month, so it will be 200,000.

There are also paper, paints, pens, etc., which are not ordinary, and they all need to be purchased from Japan, which is another large expense.

The final film, the time of an episode of the cartoon plus the beginning and the end, is about 24 minutes, and an ordinary movie is only 90 minutes, and the amount of four episodes of the cartoon is already more than the movie.

Coupled with some waste and editing, revision, etc., the film is also a large part of the money.

In this year, counting 52 weeks, the production cost of the cartoon alone is 10.4 million, which is not counting the copyright fee that should have been due - of course, the copyright belongs to Yin Jun, if it does not belong to Yin Jun, I am afraid that the copyright fee of 350,000 yuan per episode is indispensable.

According to the normal situation, such 52 episodes of cartoons can be sold for at least 50 million Hong Kong dollars or even more in broadcast costs.

From a profit of tens of millions to a loss of tens of millions, this business, no matter how you look at it, can't make it.

But Yin Jun has never been disdainful of such a small family.

The person who said this simply hadn't seen anything called a blue cat strategy.

The so-called Blue Cat Raiders is the "Blue Cat Cartoon" produced by an animation company in China around 2000.

This cartoon, to be honest, has an average production level and an average story...... Everything is average.

But other production companies are smart, after they produce it, they directly give the cartoon to all TV stations for free, as long as you are a TV platform, then you can take it to play, not a penny.

Now the TV station is excited, and there is such a good thing?

I don't spend money on cartoons, and I can still earn advertising money with them, how good it is!

Therefore, whether it is Huaxia TV, provincial TV station, municipal TV station, or even county-level TV station, they have all started to broadcast tirelessly.

For a time, almost all TV channels in China have "Blue Cat Cartoon", so that children can't help but remember it.

After a year or two, the image of the blue cat has been deeply rooted in the hearts of the people, and the animation company immediately found a processing factory to produce a series of blue cat products, including children's clothes, shoes and socks, toys, etc., and then opened a nationwide franchise store for foreign investment.

Seeing that the blue cat is so famous, the streets and alleys know it, so the franchisees flocked to open the blue cat stores all over the country.

In this way, the animation company has made a lot of money by relying on the licensing fees of the store, plus these children's products, which is a long-term source of income, and they make it even more profitable.

If you don't have hundreds of TV stations that broadcast almost non-stop, so that children can see the cartoons of the blue cat anytime and anywhere, can the blue cat be so widely known as such a non-outstanding setting image?

It's not widely known, why do people spend so much money to join the store, and why do parents buy your blue cat children's clothing?

This is actually equivalent to the TV station's crazy advertising of the image of the blue cat regardless of the cost, and the blue cat cartoon is, to put it bluntly, a large-scale continuous advertisement.

People don't make money for cartoons, but for children's toys in the future!

Then the question arises, why does the TV station give you such publicity?

Isn't it just because the blue cat cartoon is free?

Who doesn't love free stuff?

TV stations don't care so much about you, anyway, if they make money.

You don't want to give it a try for free?

How many TV stations are willing to pay a lot of money to buy it?

I'd rather put spam ads, and they won't necessarily want to buy your cartoons.

After careful calculation, the production cost of the cartoon is at best fifty or sixty million, but through this cartoon, everyone knows the brand of blue cat, so that their children's product stores can be opened all over the country, at least a year to earn seven or eight billion net profits, this marketing method of the animation company is definitely a classic marketing of cattle than coaxing!

Now, in 1980, no one thought of it at all.

Yin Jun had already planned to promote his "Transformers" image in this way.

Once the world is full of "Transformers", do you think Transformers toys can still be sold like crazy?

This is the age of intellectual property protection!

Relying on these toys alone, Yin Jun earns one or two hundred million dollars a year, which is easy!

Just like the example of the blue cat, compared to the profit of one or two hundred million US dollars, the animation production cost of more than 10 million yuan, what is it?

Of course, Yin Jun will not be like those companies that are eager for quick success, making any bad quality products to smash the signboard.

What he likes is to be a century-old store with a good reputation.

The brand "Transformers" is done, and it will not be a problem for 100 years!

Therefore, it is all the more important to cherish it, and not to break it casually.

It's mid-March, and more than 50 Transformers toys have been made.

There are more than 80 toys, which have also preliminarily passed the two examination gates, and there are at most two inspection processes, and they can be produced according to the model.

The speed is so slow, in the final analysis, it is Yin Jun's requirements, which are extremely harsh.

Yin Jun makes Transformers toys, even the cheapest 30 or so models of plastic pressing and molding, and he does not engage in saving, and does not use any secondary recycled plastics to make them, all of them are made of first-class good plastics shipped from Japan and South Korea.

Then, high-end Transformers toys, in addition to the best material, Yin Jun also pays special attention to humanized design.

Humanized design, in fact, in another way, is what is often called "ergonomic design" in the future.

To put it simply, it is how to make users comfortable to use, hold very close hands, will not cut the corners of the hand, and will not be very stiff and difficult to put together.

The material is also relatively durable, not difficult to clean, and will not break easily.

Whether it is now in 1980 or after 2020, many manufacturers have problems with their brains.

They think that if the product is made strong and durable, then users will not buy their things often, so the quality is still poor, so that users change it often.

As everyone knows, who wants to buy you again with something that you can change twice in three days?

Apple phones are durable, but how many people do you see who haven't changed to a new Apple phone for three or five years?

Even if they don't change it themselves, they will buy the latest ones and give them to their parents, wives, husbands, and children.

How is it possible for Apple's sales to decrease in this way?

Isn't this better than waiting for others to be fooled after you cheat people?

Therefore, Yin Jun also specially told Sister Le that quality is the foundation of an enterprise, and it is absolutely impossible to cut corners because of cost.

If your product has a value to buy, even if it is expensive, there will be fans who will keep buying it.

If your product doesn't have the value to buy, even if it's cheap, few people will want to buy it.

Le Yiling listened to it and thought deeply, with her to supervise the quality of the product, Yin Jun could certainly rest assured.

There is another point, which is one aspect that Sony and Apple made, and then Samsung broke it - aesthetic design.

SONY's product quality is actually slightly deficient compared to brands such as Hitachi, Toshiba, and Canon.

However, with their super good looks, they not only became the No. 1 sales champion in Japan, but also achieved great success abroad.

Not to mention Apple, the appearance makes people not hesitate to walk directly into the Apple store.

Therefore, Yin Jun wants to make the Transformers' toys look good...... Well, it can't be said that it's all good-looking, powerful, atmospheric, and sharp...... and so on, anyway, it is to be outstanding.

In addition, the ratio of color and luster, the overall color matching, etc., all need to be carefully considered.

In a word, children and young people should fall in love with Transformers toys at first sight.

Only if you do this, then you can be considered a success!