Yin Jun is not a person who likes to watch advertisements very much.

Most of the classic advertisements in his memory are related to the memories of Xiangjiang, such as this classic splitting advertisement of Shangge Yunton, which is very precious and rare.

If it weren't for the fact that the situation faced by "Speed of Life and Death" was too grim this time, Yin Jun would not have been able to take it out to Mercedes-Benz.

$10 million?

Missed this time, you see you give me 30 million dollars, can I sell this idea?

In fact, Yin Jun was also inspired by the trailer of "Life and Death".

Mercedes-Benz is so active in sponsoring 10 million Hong Kong dollars, isn't this because Yin Jun is overwhelmingly advertising "Speed of Life and Death" in the United States, which indirectly benefits them from Mercedes-Benz?

So the boy thought that in turn, he could also use Mercedes-Benz to advertise himself, right?

At that moment, what came to Yin Jun's mind was this super classic advertisement.

Originally, this advertisement was a Volvo heavy truck in 2013, and in order to promote its dynamic steering system, Shange Yunton was asked to shoot it.

In 2013, when people are used to seeing trapeze artists and strange things, as soon as this advertisement came out, it was clicked more than 380 million times on YouTube in 24 hours, and was shared and reprinted more than 8 million times.

From this you can see how classic it is.

But there is no Internet yet, and you can't have such a cheap place to advertise.

The only way to advertise is to choose between TV, paper and print.

The better the advertisement, the more willing Mercedes-Benz is to spend a lot of money on it.

At that time, they won't care that this advertisement is actually helping Yin Jun to become popular, and it is beneficial to them, representing the image and technical ability of Mercedes-Benz, which is simply tailor-made for Mercedes-Benz.

Yes.

As soon as the commercial came out, the vice president of Mercedes-Benz and his party who rushed to Xiangjiang overnight watched the commercial together with Meissen.

At that time, they didn't have much idea except that they were as amazing as those audiences.

By now, the "Great Split" is becoming more and more popular, and they found that in fact, Fei Xiang, who shot the advertisement, actually got the benefits.

With this one-word horse, Fei Xiang has become the hottest star in the world in recent days.

Countless young people are frantically collecting everything about him, wanting to know who he is and what works he has had.

It's not easy to hate the house and the black, but it is the most normal to love the house and the black.

Ordinary people are most likely to fall madly in love with the interpreter of that work because of a work, but they don't know how unbearable he (she) is in private.

Even if they knew, they would ignore all the shortcomings of their idols.

That's what die-hard fans are.

Now Fei Xiang's fans have skyrocketed to tens of millions or even hundreds of millions, but if you want to say that they are die-hard fans, it is definitely not to this extent.

However, no matter how ordinary fans are, if you know that this idol will have a movie to be released in July, and he is still the protagonist, do you watch it or not?

This can be known from the telephones of major movie theater chains, especially those in the United States, which frequently ring and ask them when "Life and Death" will be released and how many small halls will be arranged.

Under great pressure, Emperor Entertainment Group has announced that it will open no less than 400 cinemas, with a total of 700 screens, to play "Life and Death".

Mercedes-Benz is still very generous about this.

Hello, hello, everyone, isn't it good?

Fei Xiang has certainly become a popular fried chicken because of this, but if he is another person, he will become famous because of it!

The key is that Yin Jun filmed the advertisement well, and the shooting was amazing, which brought huge prestige and repercussions to Mercedes-Benz, which is enough to be remembered for decades, isn't this enough?

Enough is enough!

Mercedes-Benz would rather follow this model and cooperate with Yin Jun for ten more such advertisements!

Mercedes-Benz is happy, Kirin Movies is happy, Disney is happy, United Arts Movies is happy, but there are many people who are unhappy.

Hollywood's six giants, especially the top management of Warner Bros., suddenly felt a little confused.

If a few days ago, before the split ad was broadcast, someone told them that the word-of-mouth and momentum of a movie could be completely turned over by relying on an advertisement, George Harding would spit on his face.

But now, George Harding is like someone who has been spit on in the face.

The momentum of the previous days has completely dissipated.

It was the same with Jost, who was so depressed that he wanted to find someone to fight when he thought about his remarks the other day.

It's so fucking blowing!

How could it be that just one advertisement increased their popularity so much at once, and it exploded directly?

And they never dreamed that making an advertisement could involve "Speed of Life and Death", and Mercedes-Benz is still so crazy, it is simply a global launch at any cost, how much popularity has been added to the actor of "Speed of Life and Death"!

If this is what Yin Jun did on purpose, then he is really shocking!

is not only in his creativity, but also in his seamless connection between the Mercedes-Benz advertisement and the actor of "Life and Death", and the accuracy of grasping the timing...... Where can a 19-year-old screenwriter do this? Nima is an old fox than an old fox!

Everyone is not afraid of the old fox, but they are afraid of the old fox who is full of creativity!!

"What now?" said Jost, frowning, "With Mercedes on board, the situation is completely different. I heard that not only are the three major cinema chains about to give in, but many small and medium-sized cinema chains are also eager to try. ”

"What are you talking about? George Harding is also frowning, "Now Europe and South America, including Japan and South Korea, are asking about this movie." They all intend to introduce movies at the same time as the United States, and the share ratio can reach at least 35%!"

"Isn't it crazy to not even watch the movie, just introduce it so hastily, and give such good conditions?" said Jost in disbelief.

"Kirin Pictures has added an additional $10 million to its advertising budget, which will be further promoted and advertised in key box office markets around the world. George Harding said with a wry smile, "They don't have to pay for the $10 million, this is the advertising price that Mercedes-Benz gave to Yin Jun, and Yin Jun spent it when he changed hands!"

"Tsk, we've underestimated him!" Jost felt a little guilty, "I'm sorry, George, I underestimated him." ”

"What kind of enemy are you? I am!" George Harding waved his hand, "I know how invincible he is in Xiangjiang, and I originally thought that he was a newcomer in the United States, and he couldn't make any waves." As a result, it seems that I am really ridiculously naïve! Can anyone be called a genius? When everyone in a place thinks that Yin Jun is a genius, we can believe that he is really a genius!

This Mercedes-Benz advertising incident really gave me a slap in the face. Fans all over the United States and even the world have seen Yin Jun's unparalleled talent. As a result, they are looking forward to "Speed of Life and Death" more and more, which has also brought heavy pressure to the theater. It seems that the number of their theaters will definitely not be much less than ours. ”

"You don't have to worry too much, the movie still depends on the final quality, or the audience's praise. "I can't think of any reason why Superman 2 would fail! Even if they are as good as "Red Fan Zone", they will have a box office of 50 or 60 million at most, right? Now with the cost of publicity, they are already 70 million US dollars, and the pressure to return to their original costs is not proportional!"

"Yin Jun should already know what we are going to do this time. George Harding muttered, "He'd rather lose money than turn around the suppressed Thai situation." Especially at the box office in the first weekend, he will definitely reach $20 million now, and it depends on whether he can break out more. ”

"Speaking of which, isn't he in debt of $4 billion? How dare he spend so much money? It's incredible. Yost sighed, he didn't dare to say that Yin Jun was "crazy" at this time, it turned out that he was really a genius. In the absence of a score, what right do you have to judge a genius?

"Now that they're moving, we can't stop. George Harding said, "You ask the people below to do a set of publicity plans and declare the funds." At least in North America, I hope there will be a wave of publicity in July that can suppress "Life and Death". ”

"Good!"

Jost bowed slightly.

Now Warner Bros. can't afford to lose.

If it loses to a Xiangjiang movie at the box office in the first weekend, this is really a shame and will be ridiculed by everyone.

George Harding gritted his teeth, "This is not just a matter for our Warner Bros. family, you help me arrange a place, and I will invite a few other people to the party in the next two days...... Hmph, they provoked it in the first place, and now it is impossible for our family to bear the pressure!"

Yost hesitated, "It's not so easy to get them to pay. These old foxes, one more cunning than the other. ”

"I know, and I don't have to pay for it. George Harding said: "But the screen can be increased, and their news organizations and stars can all express their support for us! It's better for us!"

Yost had to give a thumbs up when he heard this, "George, you are really old and strong, you can come up with such a method! I think Yin Jun is no match for you, no matter how powerful he is!"

This time, George Harding didn't laugh out loud, he just nodded slightly.

For Yin Jun, he has begun to pay attention to it now!