Japan, Tokyo, Ito-Yokado's 7-Eleven headquarters.

Toshifumi Suzuki, who is about to turn 50 years old, is energetic and working in the office.

He is the kind of typical Japanese professional manager, always full of energy, always able to work, usually working 12 hours a day, which is simply the norm.

And Suzuki Toshifumi is also very smart, very good at thinking, and it is for this reason that he attracted 7-11 to Ito-Yokado, and let 7-11 take root in Japan, which has now exceeded 1,300 stores, and is still exploring and developing new stores.

Although there are still many people in the company who think that in the era when large shopping malls continue to open in the future, budget-conscious housewives will definitely eliminate these expensive small convenience stores.

This idea is not only within the company, but also many large Japanese department store chains and groups, including the Seibu Group, which has been booming in recent years, and is not very interested in it.

However, Toshifumi Suzuki has always believed that the 7-11 model has a lot to offer in Japan.

The reason is that the diversified lifestyle and fast-paced life of the Japanese people make them need such a convenient and convenient convenience store to provide them with various services.

In order to prove that he was right, he has been working for the past six or seven years, and he is bent on making a good ecological model of convenience stores.

If you want to say that Toshifumi Suzuki now has the ideal of "I want to build a convenience store empire", as he boasted in his autobiography, it is purely false.

His goal now is to allow 7-Eleven to take root and survive in a market where Japan's style is changing rapidly.

Only by surviving can you have the ability to say the next step.

With this in mind, since the opening of the first 7-Eleven in Egawa-ku, Tokyo in May 1974, Toshifumi Suzuki has been steady every step of the way.

Two years later, in 1976, 7-Eleven opened its 100th store.

It took another four years, and at the end of 1980, 7-Eleven opened its 1,001st store.

It took 6 years to open 1,000 stores on 7-Eleven, so you can imagine how cautious he was.

But others have nothing to say, as early as 1978, 7-11 began to make overall profits, and after the opening of 1,000 stores last year, the profits have risen a lot, which can be regarded as completely blocking those "why don't you stop 7-11" ideas.

In order to achieve this goal, Toshifumi Suzuki left every store one by one, and he knew every person below who was above the level of section leader, and he promoted them.

And if they have any difficulties on weekdays, Toshifumi Suzuki will definitely help them solve them seriously.

For the sake of everyone's interests, Toshifumi Suzuki argued with the people in the head office more than once, and was even scolded, but he never flinched.

Because of his efforts over the years, 7-11 is like an iron plate, absolutely sincere cooperation and unanimous to the outside world.

Why is Toshifumi Suzuki so popular?

The reason is simple.

Toshifumi Suzuki is working hard for his continued expansion in the future, and he is making reserves.

The more and more familiar with the business of the cadres continue to grow, the speed of opening stores in the future will be faster and faster, and the more benefits will be created for the company.

"Knock! knock!"

There was a knock on the door, and Toshifumi Suzuki didn't raise his head, he shouted "Come in", and the outside door opened.

"President!"

Hearing the familiar voice, Suzuki Toshifumi raised his head and looked at his most powerful assistant, Yamada Muneaki, "Is there a situation?"

"Yes!" Yamada Muneaki nodded, "There's a lot of movement over there!"

As he spoke, he handed Toshifumi Suzuki a copy of the sorted out.

Toshifumi Suzuki put down what he was doing and took the information and looked at it carefully.

While looking at it, he nodded: "Well, yes, yes, this Mr. Yin Jun really deserves to be known as the smartest genius in Xiangjiang." The franchise conditions he formulated are really suitable for large-scale expansion...... There is an idiom among the Chinese people that says what is it? Scatter beans to become soldiers! Yes, that's it! Borrow the strength of others to achieve their own expansion and occupy more market share in a short period of time! This is the real smart person!

"Couldn't this have been come up with by that Mr. Jin Qiuwen?" asked Yamada Muneaki.

"No, no, Zong Zhao, such a genius idea, as well as the previous way of operating 7-11, how could an ordinary person come up with it?" Suzuki Toshifumi shook his head and said, "If Jin Qiuwen has such a skill, then he should show it in his previous company." And we don't see it. Therefore, this can only be considered by Mr. Yin Jun, who led the 7-Eleven equity transaction. ”

Speaking of this, he sighed, "If it weren't for the fact that my peers were enemies, I would really like to go to Xiangjiang to meet this genius! I believe that with his outstanding talent and keen eye for many things, he will definitely be able to bring better development to our 7-Eleven." ”

Yamada Muneaki smiled dumbly, "President, when you say that, 7-11, 7-11, we won't be able to figure out which company is which!"

"Haha! It's also strange that Mr. Yin Jun started late, and we were prescient!" said Toshifumi Suzuki.

"Although he is young and cutting-edge, he is still a little worse than you!" Yamada Muneaki patted his ass and said: "It was you who overcame the public opinion and introduced the 7-Eleven model to Asia, which led to today's success! I heard that Mr. Yin Jun has been to Tokyo several times, maybe he got some inspiration from you, which led to the acquisition of 7-11 last year. ”

Toshifumi Suzuki smiled reservedly, "Don't say that, I still have self-knowledge." I am just a diligent old cow, and Mr. Yin Jun is a real genius. ”

"But there are times when geniuses are not cautious!" said Yamada Muneaki, "He is bent on developing this 7-11 model in Xiangjiang, but the pattern is too small! Didn't he think that Japan 7-11 would take off because of so much inspiration?"

"Xiangjiang is just Mr. Yin Jun's experimental field, and if it develops well in the future, many places can be developed, but there is no shortage of Japan. Suzuki Toshifumi sighed again at this time, "It's a pity! He has already gotten 7-11, no matter how good we are in the future, we can only develop in Japan!"

"Not necessarily. Muneaki Yamada said, "Have you forgotten that there is also the United States, which also operates independently. If we have the opportunity in the future, we will eat the US market again and master the markets of the two most developed and wealthy countries in the world, will it not be enough?"

"yes, but that's a long time later......" Toshifumi Suzuki's gaze was a little far-reaching, "For now, let's do what we should do now!"

"Yes!"

Yamada said, "So how do we learn from it?"

"Yin Jun is indeed amazing, the last time we sent people to Xiangjiang to observe and study, used in our 7-11, it actually promoted a monthly growth rate of more than 20%, and if it goes on like this, the profit is very considerable!"

Now, whether it's Family Mart or Lason, they've started to grow. Although there is no way to catch up with us for a moment, we must not let our guard down for a moment. We not only want to speed up the direct store, but also make a fuss about joining, and we must be one step ahead!"

"You mean...... It is also possible that they will want to learn from Mr. Yin Jun?" said Yamada Muneaki in surprise.

"Definitely!" said Toshifumi Suzuki, "If we can go to Xiangjiang to see and study, they will definitely be able to do the same." Mr. Yin Jun's genius is known to everyone in the whole day, and if they can't react to this, they don't deserve to be our 7-11 opponent at all!"

"Yes!"

Muneaki Yamada nodded.

"Later, you can work hard to make a plan for this, and then I will make some changes according to the national conditions of Japan. Suzuki Toshifumi took the information and said with a smile: "Mr. Yin Jun is still too kind, and the treatment of franchisees is still too good." For example, if they can't drive it on their own, we don't need to give them any subsidies at all, everything is the winner advances, and the loser retreats!"

"I see!"

Muneaki Yamada has no objection to this.

"There is also a way to join, which is more suitable in Xiangjiang, but in Japan, it can also add some flexible ways, in the franchise and entrustment of the franchise, we can divide a lot of careful aspects. Toshifumi Suzuki advised, "Just as we follow Mr. Yin Jun's ideas in terms of logistics, furnishings, freshness, etc., try to be suitable for our Japanese talents." ”

"Yes!"

Yamada Soaki wrote it down.

What Toshifumi Suzuki said are the details of the plan that they need to work on to complete.

7-11 is very united now, as long as they make the plan as soon as possible, let Suzuki Toshifumi revise and confirm, and soon be able to spread it and start concrete implementation.

In the past few years, 7-11 has done things very quickly, and unity is the main reason for their success.

And these grassroots elites cultivated by Suzuki Toshifumi in six or seven years can be in charge of a new store with a little adjustment, or supervise the franchise store as inspectors, which is why Suzuki Toshifumi and Yamada Muneaki dare to make decisions so quickly.

"Now we are 1,338 storefronts. Toshifumi Suzuki said with longing, "I hope that by the end of next year, we will have 4,000 stores! As long as we pave the way for this layout first, whether it is the Kanto region or the Kansai region, we have a 7-11 figure, and our hegemony is already expected!"

……

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