The Qilin Industrial Park at the foot of Lau Fau Shan in Tin Shui Wai has long been a very prosperous area.

Because the important production bases of Kirin are here, 20,000 or 30,000 employees are all paid high salaries and high benefits, and their natural consumption power is strong.

Their strong spending power naturally makes the business of the surrounding vendors and shops better, and at least 100,000 people rely on the employees of their Kirin Group to eat.

And this group of shop people, they go out to buy, all kinds of orders, etc., and drive the development of surrounding factories, agriculture and breeding, etc., which is another role in promoting economic vitality.

It is no exaggeration to say that the Kirin Group is the biggest stabilizing force in the region, and this is what MacLehose appreciates very much.

The headquarters of 7-11 has been prepared for a long time, and Jin Qiuwen personally received them, gathered them in the large conference room of 7-11, and introduced the joining process of 7-11 to everyone.

There are two kinds of 7-11 franchises, one is called store management, and the other is called entrusted management.

As the name suggests, if you have a suitable store, you can go through the review of 7-11, and then 7-11 will send personnel to decorate and decorate, and you only need to pay the fee and finally buy various equipment from 7-11.

Of course, all the goods in the store must be imported from 7-Eleven, and if any goods are found to be sold that do not belong to 7-11, the deposit will be confiscated and the franchise will be lost immediately.

This part needs to prepare a deposit of 100,000 yuan, of which 30,000 is the franchise fee, 50,000 is the deposit, and 20,000 is the store opening reserve.

The contract time is generally 5 years, and the two parties will discuss whether to renew the contract after the expiration.

If you do not renew the contract at the expiration of the contract, only 50,000 yuan of the deposit will be refunded, and if you do not decide to continue during the contract period, then 50,000 yuan will not be refunded.

In terms of profit sharing, 7-Eleven takes 30% of the gross profit from sales, and the remaining 70% goes to the owner.

After all, the shops are all owned by other people, so it is normal to save a lot of money on the rental cost of the house and give more to the shopkeeper.

The second kind of entrusted management, is 7-11 to find a suitable shop, and then decorate, after the goods are placed, let you operate, you do not have to bear any rent, property management fees, decoration costs, etc., but in the end your gross profit is only 40%.

This part needs to prepare a deposit of 200,000 yuan, of which 30,000 yuan is still a franchise fee, 150,000 yuan is a deposit, and 20,000 yuan is a store opening reserve.

There are pros and cons to both approaches, depending on how you consider them.

If you don't have money, then choose the second option, which is equivalent to you being a professional manager hired by 7-Eleven, specializing in managing a store, and then having more shares than part-time workers.

If you have money, then you must choose the first option, not only do you have more autonomy, but also have more profits.

With the 7-11 brand, it is very profitable.

However, it is worth noting that there are two ways to join, 7-11 only gives you gross profit, which is the responsibility of employee salaries, operating expenses, etc.

How many employees should be recruited, although it is the franchisee's own freedom, but if the normal operation is affected due to insufficient manpower, the headquarters has the right to order the franchisee to improve.

"If calculated in this way, the net profit of the store operation is about 5% per month, and if it is calculated according to the turnover of the store on Yunli Street, Yau Ma Tei, which is currently the lowest profit, it can earn about 12,500 yuan a month. Jin Qiuwen calculated for everyone: "If it is entrusted to operate, the net profit per month is about 2%, that is, 5,000 yuan."

With the economic development of Xiangjiang, 7-11 is becoming more and more popular with people, especially young people, I believe that sales will continue to increase, and your profits will continue to increase! Just like the three stores in Yau Ma Tei, at the beginning there were only more than 8,000 per month, but after 4 months, they had a net profit of 20,000, which is the benefit of continuous efforts to develop!"

Speaking of this, Jin Qiuwen looked at the people below and said with a smile: "Now, you can ask some questions, and I will try my best to answer you!"

"Hello Mr. Kim. A middle-aged man in his forties raised his hand to take the microphone and asked, "I want to ask, if I have a store in Central, it is 100 meters east of Admiralty MTR station." In that case, can I set up shop there?"

"Theoretically, no, because 50 meters north of your store is one of our directly-operated stores, which is too close to each other, and it will affect each other's business. Jin Qiuwen remembered the addresses of the 50 stores very firmly, and then answered directly, "We think about it for everyone, when 7-11 has not been completely developed and the consumption level of residents in Xiangjiang has not been improved, there must be regional divisions."

Being able to make us all profitable is the main reason why 7-11 recruits to join. If we only get the money, or if you just get the money, will the business last long? Also, if you both steal each other's business, and do not hesitate to use all kinds of means to do this, this will not only hurt yourself, but also hurt our 7-Eleven brand image!"

The people below nodded.

Jin Qiuwen's words are very comfortable to hear, doing business, everyone wants to make money, and they don't want to make any mistakes.

"But if you say that, won't we be able to make money in the best location?" another middle-aged woman also asked, "because you know where the most profitable is, won't you open your own store and then hand over the store in a very poor location to us?"

"Of course not. ”

Jin Qiuwen saw that a group of people were vigilant, and said with a smile: "I said, there is a regional division, and vicious competition is prohibited." We only have 8 stores in Central, and how big is Central? You all know if you want to come, right? As long as it is not in the intersection area, you can apply for your own storefront, and we will review and agree.

But correspondingly, we will also have a tiered fee system. Because the location is very good, and they will also come in to consume on the 7-11 brand, so we will have a certain share adjustment according to the different sales levels. We'll talk about this after you have a specific intention. You can rest assured that the more you sell, the more you earn!"

The middle-aged woman was a little dissatisfied and wanted to ask a few more questions, but a man in his thirties next to her took the microphone.

"Mr. Jin, for those of us who don't have much money and want to do entrusted joining, the profits are obviously so low, but the company still has to make money in the procurement process, is this a little inappropriate?" The man asked directly, "The goods you let us import must have made money, right?"

Jin Qiuwen nodded, "Today is the Explanation Conference, so we will all talk openly." When the manufacturer gives us the goods, you don't think that it is simply transferred to you, right? Where do our storage costs, shipping costs, management costs, and so on come from? These are the goods prepared for you, and of course we should share them. ”

His statement made the man speechless, and finally he could only sit down.

The man didn't think of this part, although it is possible that 7-Eleven still made money, but this part of the expenses also exists, and there is nothing to say.

"So if our business has been bad, can we give more support from the headquarters?" another old man in his fifties asked.

"As we said, to be a franchise store must be to take risks together and make money together. Jin Qiuwen said very seriously, "If you really don't have a high operating income because of your own problems, but because of environmental conditions and other reasons, then the headquarters will also give more and more best-selling commodity support." If not, then we will also reduce the gross profit share of the headquarters. ”

Hearing these words, everyone looked at each other and felt very satisfied.

The guarantees mentioned by Jin Qiuwen are indeed from their side, and these measures have, to a great extent, avoided the dilemma that they could not make money.

If this doesn't make them money, then they can really consider not having to be a convenience store.

"I'm going to tell you a little bit more about it. Jin Qiuwen said, "We are 7-11, this time it is not how many applications are accepted. Between this year and the end of next year, we are only going to open a maximum of 100 stores. So if you need it, you can prepare in advance, and if we pass the audit first, we will naturally start making money earlier!"

Everyone at the bottom was suddenly a little nervous.

100 7-Elevens may seem like a lot, but today there are more than 80 people in the first batch alone, so you can imagine how many people will be in the next few days.

At least three or five people are competing for a spot!

If you want to get the franchise rights of 7-11 as soon as possible, you have to start working hard right away!

"Mr. Jin, I have one more question. A woman who looked a little big and three thick stood up suddenly, "May I ask below this Liufu Mountain, around your head office, can we drive 7-11?"

"Absolutely. Jin Qiuwen said, "But because the surrounding land is our company, what you want to do is probably only to accept the commission to operate." ”

"No problem!" the woman grinned and sat back down satisfied.

There are not a few people with the same smile on her face.

Although there are many small vendors around the Kirin Industrial Park, there are all kinds of markets, and there are ordinary convenience stores, but there was no 7-Eleven before.

With the consumption power of 20,000 or 30,000 people, and with their frequent three-shift working state, 7-11 will definitely be welcomed by them, and they will make a lot of money!

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