"Don't even think about it, don't set me up, I'm still too busy with my own business, and you don't know that those guys in Volt hate me. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

Bai Ningyuan continued to cross Erlang's legs and said lazily to Li Shufu.

"Also, for Volvo is eyeing yourself yourself, we EMP for Volvo, more is the technical demand, for this brand does not have any special ideas, after all, compared with our Land Rover, it is really far behind, now Land Rover and Jaguar finally began to get out of the quagmire, feed back EMP, I don't want to fill a large amount of money into a new bottomless pit, now our EMP own funds are not enough. ”

Without waiting for Li Shufu to say anything, Bai Ningyuan added again.

What Bai Ningyuan said is not a lie, this time he acquired Volvo with Jili, in fact, EMP just wants to get and digest some of Volvo's technology in the field of safety, and actually does not have much interest in the Volvo brand.

Although Volvo is also a member of the luxury car brands in the world, in general, there is still a difference between Volvo and Jaguar and Land Rover.

On the one hand, Jaguar Land Rover has always taken the luxury car route, and it is also the royal brand of the English royal family, and Land Rover is known as the Rolls-Royce of SUVs, which does not lack brand appeal, and its brand premium ability is relatively high, especially after the acquisition of EMP, vigorously focusing on the Chinese market, and has achieved quite good results.

On the other hand, Volvo has always been relatively low-key, just known for its safety performance, but don't forget, safety is a necessary element of luxury cars, and all day long to talk about safety also seems outdated, in the United States' luxury car safety rankings, the top is mostly Lexus, Mercedes-Benz and other cars, 10 rarely see Volvo. In Huaxia, Volvo, which belongs to the second-tier luxury brand, lags behind Land Rover, which has a high-end brand marketing master, in terms of brand establishment, image promotion, product introduction, and model updates, and other brands in the camp are not as good as it.

In addition, Volvo has always been difficult to have "luxury car characteristics", so many years, it has always adhered to the development direction of small cars and simple interior style, so the products taken out are always not atmospheric, small models, such as S60, even if it is lengthened, the appearance looks almost the same as a compact car, and its product line has always lacked high-end products, its most advanced sedan is just an executive-level mid-size luxury car, lacking high-end products and other luxury brands.

Because of this, Volvo's continuous losses in the global market are not incomprehensible, it is simply a big quagmire.

But Jaguar Land Rover is different, especially Land Rover, looking at the gap in the domestic luxury SUV market to enter strongly, at this time in the Chinese car market, has been blowing a strong SUV wind, but more is only concentrated in the low-end compartment, to the high-end or even luxury level, consumers have almost no choice, which makes those local tyrants very unhappy, those Honda Buick or something, how can they afford their identity, so the appearance of Land Rover, cater to their "pretending to be a sharp weapon" needs.

The Chinese market alone has prompted the rebirth of Land Rover, not to mention the redesigned front face, which has been strongly sought after by foreign consumers.

From 08 years, EMP took over Land Rover less than a year, so that its global sales achieved a 35% increase, gradually out of the original loss quagmire, and Jaguar's performance is not as strong as Land Rover, after all, it is a joint stock company of the two companies, but since last year, it has also achieved recovery, and sales have increased by more than 20% compared with before the change of hands.

With such a reason, Bai Ningyuan will not make a loss-making transaction, so when he and Li Shufu agreed to jointly acquire Volvo, there was already an agreement, after the acquisition, the brand is owned by Volvo, and EMP only needs some of Volvo's technology to share, in this acquisition, EMP occupies a 20% share, which is considered an investment in these technologies.

"You guy...... Forget it, don't talk about it!" Seeing Bai Ningyuan's lazy appearance, Li Shufu suddenly understood that this guy had made up his mind to sit back and enjoy his success, and shook his head speechlessly, with a somewhat helpless look on his face, but he didn't insist on this topic anymore.

After knowing each other for so long, he still knows Bai Ningyuan's temper very well, since Bai Ningyuan has said so, even if he is just joking now, but Li Shufu knows that he definitely doesn't plan to put too much thought into this matter, to put it mildly, people are simply spending money to buy technology, there is no need to worry about this idle thought.

"But ah, the safety performance of your electric car is really amazing, since yesterday, this Internet has been boiling again, now you have almost no opponents in the field of electric vehicles, not to mention, let us do traditional cars, but also a period of shame. After a moment of silence, Li Shufu said to Bai Ningyuan jokingly.

What he said was naturally the traffic accident in Pengcheng yesterday, which triggered a big discussion on the Internet at this time, in addition to all kinds of condemnation of people who do not abide by traffic rules, it is a praise for the safety of emp-c and praise for Bai Ningyuan.

After all, Bai Ningyuan's photos of his hands stained with blood and his bodyguards giving emergency treatment to the injured at the scene are still full of positive energy.

As a billionaire, in this case, being able to insist on saving lives regardless of blood, this mind and spirit still make everyone in front of the computer awe-inspired, especially the videos uploaded by some netizens, those electric cars suddenly became torn apart under the huge impact of the car, and kicked up huge dust, as if it was an explosion-like scene, which made people feel very shocked, and Bai Ningyuan's actions were very valuable in such a chaotic scene.

Of course, among the various messages, it is not that there is no criticism of Bai Ningyuan for putting on a show, but as soon as these remarks came out, they aroused the strong indignation of the majority of netizens, and all kinds of critical remarks made these people almost hug their heads, and there were many trolls who were very strong in combat on weekdays, and they could not fall behind with one enemy and ten, but this time, they were not facing ten or eight opponents, but thousands of righteous and indignant messengers of justice, even if they said one word per person, it was enough to drown the remarks of those trolls in the sea of public opinion。

"Seriously, if it weren't for the chaotic scene at the scene and the relevant reports about the deceased, I would have wondered if this was a marketing campaign planned by your EMP, and the timing of your appearance was too coincidental, this is simply the best marketing case for your EMP, and it didn't even cost a penny, it had the best effect, it was simply envious, jealous and hateful!" Li Shufu took a sip of tea, and then looked at Bai Ningyuan with slanted eyes and said.

Because this matter can be said to be in a uproar in the major media, even Li Shufu has already gotten the news.

Indeed, Li Shufu had to admire Bai Ningyuan's luck in his heart, it was obviously a very shocking car accident, but because of Bai Ningyuan's appearance and the unexpected performance of emp-c, this car accident actually evolved into a personal show and product advertisement, which suddenly diverted the public's attention from this tragic car accident and completely focused on Bai Ningyuan and EMP's electric vehicle products, which is simply a thing that makes people laugh and cry.

As for the accident itself, people seem to have forgotten it all at once.

But some things are just so mysterious.

Li Shufu is almost certain that after some fermentation of this incident, EMP's products may be recognized by more people, and at the same time, there will be an explosive increase in sales.

It's really more human than human, angry people, sometimes, this luck is prosperous, and good things can't be stopped.

But such a case cannot be replicated at all.

"I can only say that it was just the right time, I thought about saving people at the beginning, and I didn't think about it so much at all, and even the car that was crushed underneath only later learned that it was EMP, or that good people will always have good rewards!" Bai Ningyuan said lightly, but the look on his face that was cheap and obedient made Li Shufu feel the urge to hit someone.

"Okay, I'm not kidding you, the current acquisition of Volvo is already a success, as a person who has come over, I would like to give you a kind reminder, are you ready to operate this luxury car brand?"

Bai Ningyuan's words are by no means untargeted, you must know that the acquisition of a company is not just a simple signing of an agreement, and everything will be fine if the ownership changes hands, and it can even be called the first step of the long march, and the next test is the test.

At the beginning, Shanghai Automobile's acquisition of Bangguo Ssangyong was a bloody case.

Shanghai Automobile mergers and acquisitions of Ssangyong, obtained a controlling stake, almost can be said to be the first domestic automobile companies, the original Shanghai Automobile can also be said to be full of confidence, thinking with the help of the acquisition of the platform, to improve the technical level of Shanghai Automobile, but because of no experience, from the beginning of the acquisition is full of internal and external troubles, and finally at the beginning of last year, Ssangyong like the court filed for bankruptcy protection, Shanghai Automobile lost control of Ssangyong, it can be said that it is bloodless, before and after the 4 billion.

This is just a Ssangyong, not much different from the popularity of Shanghai Automobile, and it ended up like this, not to mention a luxury brand like Volvo, Geely, which has no similar management experience, even if it completes the acquisition, but a bad one, it is likely to repeat the mistakes of Shanghai Automobile......

Today's first update, Kavin......

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