At present, in the domestic automobile market, the champion of independent brands is still firmly controlled by Qirui. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After the introduction of Jaguar's technology, Qirui began to take the "one Qirui" plan, cutting off several other sub-brands that were in a half-dead state, along with the digestion of Jaguar technology, Qirui's technical level has been improved by leaps and bounds, and earth-shaking changes are gradually taking place.

As for Geely, don't look at the rapid progress of Geely in recent years, but don't forget that the current Geely products are still in the range of less than 100,000 yuan, and there is little experience in operating luxury brands.

So this is also an important meaning of why Bai Ning is far from being willing to get too involved in Volvo.

It is precisely because he has experienced it that he can know that it is not easy.

EMP also started from the mid-to-high-end abroad, so after taking over Land Rover, it will not make domestic consumers have too much resistance, and Land Rover obviously caters to the needs of domestic wealthy people.

On the contrary, it is different from the Jaguar jointly held by Qirui, although Qirui has a small number of shares in it, but it is undeniable that the impression that Qirui created for users in China has had some impact on the image of Jaguar, resulting in Jaguar in the face of sales has always been unable to compete with Land Rover, of course, the model market is different is also a reason that cannot be ignored.

In addition, Bai Ningyuan is not optimistic about Volvo's prospects, so he has no interest in experiencing the feeling of struggling from the quagmire again.

Hearing Bai Ningyuan's words, Li Shufu suddenly fell silent, he knew that Bai Ningyuan, who already had similar experience, had a very say in this matter, after all, there are very few cases that can successfully merge and acquire foreign car brands in China, and EMP and Shanghai Automobile are two objects that are often compared by the media.

After a long time, Li Shufu said to Bai Ningyuan: " This question, I haven't thought about it, so, since you successfully won Jaguar Land Rover, I have been consciously recruiting talents, for this negotiation and the future operation team and personnel reserves, but this is just my personal thoughts, many people in this team, although they have rich qualifications in the past, but whether they can lead Volvo to develop and progress in the future, before the fact happens, no one can predict, after all, for me, operating a luxury brand, this is the first time！”

Facing Bai Ningyuan, Li Shufu did not shy away from the uneasiness and anxiety in his heart.

"In my personal experience, there are no more than three factors to run a luxury brand, that is, historical heritage, design and packaging, and in this, Volvo as a brand established since 1927, coupled with so many years of reputation, in the historical inheritance, in fact, there is no need to worry, the only thing that needs to be worked on is the design and packaging. Bai Ningyuan crossed his fingers under his chin, and then said to Li Shufu.

Li Shufu knows that these are rare experiences, the exchange between entrepreneurs, often more able to promote their progress, after all, these entrepreneurs, all weekdays are successful people in various fields, over the years of successful experience, so that they more or less for themselves have a bit of a stubborn character, and subordinates because of the asymmetry of identity, their opinions and suggestions are often difficult to impress them, only the root of their identity of the entrepreneurs exchanges, the whole person will become humble.

So he kept a bit of a posture of sitting upright.

"Exterior design, this does not need to be said, now with the rise of the younger generation, the opinions of young people will occupy a very important factor in the car buying crowd, in this era of looking at the face, a good design, can completely change the fate of a brand, who can be more fashionable, more gorgeous, cater to people's aesthetics, who will be able to win the market, at this point, there have been countless cases, do not need me to repeat too much. Bai Ningyuan continued to expound his opinion," As for the packaging, this is simpler, the operation of a brand, marketing is quite important, marketing leads sales, this sentence is definitely not an empty word, only the high-end atmosphere of their own product packaging on the grade, rich people will really buy your account, please a few temperament of the big stars, preferably the world-renowned kind, to endorse, this, crooked nuts eat this set, and the Chinese are even more so, just like that year we invited Beckham to endorse Jaguar, suddenly opened the distance from other luxury brands, after all, in China, the bad habit of foreign moon is extraordinarily round, or has a very profound impact。 ”

Hearing Bai Ningyuan's words, Li Shufu frowned slightly, as if he was seriously considering something, and after a while, he looked at Bai Ningyuan: "What you said is right, but there is one thing I dare not agree with, that is, the problem of appearance, Volvo's history has decided, it is going to take the orthodox route, to be more business, as you said, although it caters to young people, but the restrained atmosphere in Volvo's bones has completely disappeared, without these Volvo, can it still be regarded as Volvo!"

"The key is that it's useless for you to insist on these, sales are the best barometer, how much can Volvo sell in a year? Even the brand is about to be unable to keep, what else to talk about? Chrysler is afraid that these are difficult, it is already a wolf with more meat and less meat, and if it is still on this dead road, the final outcome can only be failure, so at this stall, it is better to be reborn directly in Nirvana. Bai Ningyuan shrugged his shoulders and said lightly.

I have to say that although Bai Ningyuan's words are a little unpleasant, they suddenly point out the embarrassing situation that Volvo is facing now, that is, it is not up or down, and it is very uncomfortable to be stuck there, but he just insists on his pitiful self-esteem.

Facing Bai Ningyuan's words, Li Shufu wanted to say something, but found that he couldn't say any reason to refute it at all.

Perhaps, as Bai Ningyuan said, it is better to take this opportunity to be reborn and give Volvo a complete makeover, so that it will appear in front of the world with a new attitude?

If that's the case, then you'll have to dig up a great designer first.

Thinking like this, Li Shufu suddenly fell into deep thought......

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