"About the positioning of the Jaguar brand, I don't need to say more, since its birth has been respected by the English royal family, elegant taste and noble representatives, so in the choice of spokesperson, I think it is better to be cautious, at least, it must match Jaguar's temperament. Pen, fun, pavilion www. biquge。 info”

Bai Ningyuan was under the gaze of everyone, and said eloquently.

Yin Tongyue on the side thought about it, and then nodded slowly, agreeing with Bai Ningyuan's opinion.

As for the staff on Jaguar's side, it was the first time they had a meeting with the new boss, and they inevitably remained a little restrained, but even so, they still recognized Bai Ningyuan's words.

Everyone knows very well that after all, England is the origin of Jaguar, and Jaguar's performance in the English market is enough to affect the effect of Jaguar's entire revival plan, so it is necessary to ask for a hit in the English market.

"Are there any well-known people in England who can act as our spokesperson?" Bai Ningyuan turned his gaze to the staff members who came from England and asked softly.

Jaguar Marketing Director Vanburgh Mike Fang thought about it, and then listed it to everyone at the scene: "David Beckham, Christian Bale, Dame Helen Mirren, Alan Rickman, Sean Connelly, Emma Watson, Sir Ian McKellen and Kate Winslet and so ......on."

He said a lot in one breath, and there were many names in it that Bai Ningyuan had never heard of, but fortunately, there was also a translator who roughly introduced the names listed by Van Bao * Mike Fang to everyone.

Bai Ningyuan and Yin Tongyue looked at each other, and then led everyone to discuss.

Soon, the female spokesperson has been determined, Kate Winslet, the heroine of the love classic "Titanic" on the big screen.

Although there are not many well-known women in England now, there are very few who are suitable for Jaguar temperament, and Kate Winslet is obviously one of them.

The actress, who has been nominated for Oscars many times and won the Best Actress in 09 with "The Reader", has a primitive talent and passionate temperament, full of middle-class and modern feelings, she is not known for her beauty, but she has established an irreplaceable position in the film industry by virtue of her acting skills, her silhouette is hard, her heart is strong, and she has a lingering secular temperament, mixed in the world of ordinary people, she is a queen with strong expressiveness and appeal.

What's more, with the label of "Titanic", she is easily associated with a series of words such as eternal and classic.

Of course, Emma Watson, who is now popular around the world with the "Harry Potter" series, has also been nominated a lot, but because of her youth, she obviously can't match the aristocratic temperament that Jaguar wants to convey, so she was rejected in the end.

Next up are the men.

It is undeniable that the car is still more of a man's battlefield after all, and the female spokesperson is more of a foil, so in terms of the selection of male spokesperson, the discussion is more intense, because the candidates put forward by Van Boo Mike Fang have a variety of reasons.

David Beckham, a world-renowned footballer and winner of the OBE Medal of England, is known as the "heartthrob", which can be called a model of the world's sexy men, with a natural aristocratic temperament.

Christian Bale, an English actor and actor of Batman, was just voted the most loved actor under 40 by users of 0IMDb this year.

Alan Rickman, Vice President of the Royal Academy of Arts and Drama, actor, director, screenwriter, manager, voice actor, and best known for his role as Professor Snape in the Harry Potter series.

Sean Connery, the first James Bond actor, is also a business card in the impression of England, as early as the 60s and 70s, because of the heroism and gentlemanly demeanor in "007", he attracted millions of viewers and became a world-class star. In the 80s and 90s, as he grew older, he did not lose his charm because of age, and even became popular in the film industry again, performing in sensational blockbusters one after another, and he is still active in the entertainment industry until now, which is a miracle.

Sir Ian McKellen, a famous actor in England, is known as one of the most outstanding actors in England, starring in many classic characters, Gandalf and Magneto.

However, the focus of competition soon focused on Beckham and Connery, and the others, Bell and Rickman's fame were weaker, and as for McLean, because he was bent, to some extent, it was easy to cause some negative effects, so despite his high status, after careful discussion, he was ultimately rejected.

"Sean Connery is the typical representative of England, after all, Jaguar, but has appeared in 007 movies several times, so Sean is the most suitable choice......"

"No, no, no, Jaguar has always appeared as a 007 opponent car in 007, if you let Connally drive Jaguar, it will always make people feel a little nondescript, from this point of view, they seem to have natural opposing attributes, and it is more appropriate for David to be right......"

"David is too young, not to mention that he has a lot of negative news now, and the controversy is too great......"

"Connelly is too old, the people who have an impression of him, the people who like him, are mostly elderly, and for customers, young and middle-aged talents are the main force to buy our cars, not to mention, don't underestimate the influence of football culture in England, so David is the most suitable one......"

Those marketing personnel were arguing fiercely, each expressing their own opinions, and suddenly the entire conference room was noisy.

"Brother Bai, what do you think?" In the midst of the argument, Yin Tongyue turned his gaze to Bai Ningyuan, and asked him with a smile, as he became more and more familiar with Bai Ningyuan, he felt more and more that Bai Ningyuan's part was not simple, so although he already had an idea in his heart, he still wanted to hear Bai Ningyuan's opinion.

Hearing Yin Tongyue's question, Bai Ning was far from silent, and only after half a sound did he bring a simple smile and said softly: "This kind of thing, I don't think it's a good way for us to argue here, it's better to listen to Director Mike's opinion, after all, the ideas of local people in England are more representative of the English market." ”

Don't look at Bai Ningyuan's voice is not loud, but it clearly reaches the ears of everyone at the scene, and for a while, the room instantly became quiet, and everyone involuntarily turned their eyes to Fan Bao * Mike Fang.

Fan Bao * Mike Fang also didn't expect that Bai Ningyuan would listen to his opinions so quickly, after all, in his impression, it seems that the bosses of Huaxia have a strong desire to control, and they all have a sense that as an investor, they can ride on the heads of others and command them, so at the beginning of the EMP/ When Qirui joined the Jaguar team, Jaguar's management actually had such worries, including this discussion meeting on the future promotion and development of Jaguar, he also came with a bit of soy sauce mentality, in his mind, the new boss always has to show some prestige.

Therefore, Bai Ningyuan's actions were somewhat beyond his expectations.

However, he is also a senior executive of a large company like Jaguar, so he quickly reacted and began to think carefully.

He knows very well that when EMP/Qirui was negotiating the acquisition, he had promised not to make too many changes to the management during the transition period, which was a protection period for the management, but correspondingly, this protection period was not a period of inspection for their senior executives, after all, Jaguar's sales could be said to be declining all the way before, and the losses were repeated, and such results could not make the investors satisfied, otherwise, Volt would not have chosen to take Jaguar Land Rover as the second fire sale object.

So from now on, the performance of each of them will determine whether they can stay in this company in the end.

After hesitating for a moment, he raised his head, with a calm look flashing in his eyes, looked at Bai Ningyuan and Yin Tongyue, and said firmly: "Two bosses, I personally think that Beckham is obviously more suitable for our choice. ”

After hearing his words, those who originally supported Sean Connery suddenly had a look of disappointment on their faces, while those who supported Beckham were full of smiles, and among these people, Yin Tongyue was also included.

There is no need to explain too much, even if he has one, two, three, four or even more reasons in his heart, on this occasion, it is enough for him to say the answer as an Englishman, just like Bai Ningyuan said, only a native of England will know which one is more suitable for his taste.

After saying this, Fan Bao Mike kept his eyes on Yin Tongyue and Bai Ningyuan, waiting for their decision.

"I agree!" Yin Tongyue spoke first, expressing his opinion, and with his words, everyone collectively focused on Bai Ningyuan's body.

In the eyes of everyone, Bai Ningyuan slowly bowed his head: " I also think Beckham is more suitable, after all, considering the two candidates, Beckham not only has a great influence in England, but also in China, very well-known, and with his transfer to the American Major League some time ago, although the football environment in the United States is relatively weak, but it has been developing at a rapid pace in recent years, and his relationship with Tom Cruise has always been very good, Tom Cruise has always wanted to promote and develop the Beckham couple in the entertainment industry, so that Beckham's popularity in the United States also has great potential, and Huaxia, England and the United States, as Jaguar's three main markets, who better to be better suited than him?"

As a result, Beckham's plan as Jaguar's global image spokesperson was thus determined......

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