However, these decisions are more just internal discussions within Jaguar, and whether Beckham and Winslet can become Jaguar's image spokespersons and appear in advertisements still depends on the actual negotiations with them. Pen % fun % Pavilion www.biquge.info

Of course, the current Beckham, even if he has passed his prime, his worth is rising all the way, but for EMP and Qirui, they can still afford the endorsement fee of tens of millions of Huaxia coins a year, after all, the more than 1 billion US dollars have been spent, which is really not a small amount of money.

After finalizing the spokesperson, the next step is about Jaguar's promotion strategy in various regions, at present, Jaguar's main markets are three, namely the United States, England and Huaxia, and among them, the Chinese market has not been valued for so many years, so in Huaxia, although Jaguar's brand heritage is not low, it always gives people a niche feeling.

The present are all the elites of the Chinese market, and the analysis of the local market has been very thorough, so in England and the United States, the status quo is maintained for the time being, and the focus is still to develop the Chinese market.

In fact, in terms of Jaguar's appearance, it is easy to give people a feeling of luxury car, whether it is the vigorous and brave jaguar jumping forward and flying, or the overall style and manufacturing process, the first impression will make people subconsciously give birth to a proper "luxury car style".

At a time when the luxury car BBA in the same class is basically about to be "aesthetic fatigue" in China, the introduction of Jaguar will definitely bring new choices to the emerging middle and high-income groups in China.

After all, this is an era of emphasizing individuality, and who doesn't want a luxury car that is tall and unique.

The discussion on Jaguar's promotion was held in the capital for three days, and in the process of these three days, the senior executives of Jaguar's England headquarters also had a higher understanding of Bai Ningyuan and Yin Tongyue.

Because Qirui and EMP do not have marketing experience in high-end luxury brands, so for the original management, Bai Ningyuan and Yin Tongyue did not adjust for the time being, nor did they interfere too much in their management, firstly, because of the previous commitment to Volt, and secondly, Qirui and EMP still need a process to accumulate operational experience, and after a period of time, Bai Ningyuan and Yin Tongyue will sacrifice the banner of life and death in their hands to achieve complete control over Jaguar management, in short, this is a process of boiling frogs in warm water, and this learning process and cost, EMP and Qirui, can also afford。

After finishing the work on Jaguar's side, Bai Ningyuan was not idle, after all, there was also Land Rover's side, and Jaguar still needed to listen to Qirui's opinion.

Unlike Jaguar, Land Rover will be refocused on developing the Chinese market after it is taken over by EMP.

Although like Jaguar, England and the United States are also important markets for Land Rover, Bai Ningyuan, who has experience in his previous life, knows very well that only the continuous growth of the Chinese market has completely saved Land Rover.

Because in the golden age of the Chinese auto market, people's demand for SUVs is still more, especially those who have escaped from poverty of the rich, urgently need a spacious SUV to show their financial resources, but in comparison, in the field of SUVs, there are not many luxury brands, although the BBA brand also has SUVs launched, but it does not meet the needs of those rich people, they want professional off-road ability, a forced brand, hard masculinity and a taste of the appearance design, and it just so happens that all this Land Rover is the most compliant。

On the one hand, Land Rover has a history of several decades, but also attracts attention with its noble design and extraordinary conceptualization, and has always been highly respected by the royal family, and once it is related to the royal family, it seems to bring a bit of unattainable luxury.

On the other hand, Land Rover also has a very high attainment in off-road ability, compared to those "pseudo-off-road" in China, it is definitely professional, in the world, it belongs to the high-end brand of off-road vehicles, especially the RangeRover Range Rover series, and is known as "Rolls-Royce in off-road".

Coupled with the appearance of the SUV and the pure off-road performance, it almost meets all the needs of the domestic tycoons, especially the northern tycoons who made a fortune in coal, energy and real estate.

Since there is a template for past lives, there is no doubt that it is a successful experience to replicate it.

As mentioned earlier, the current EMP has no marketing experience in mid-to-high-end luxury cars before, even if it is their first mass-produced car Falcon, the positioning is also a mid-to-high-end coupe, but after all, it has not yet entered the substantive operation stage. A public relations consulting company that provides professional brand consulting services to a number of industry-leading companies such as Petro England has recruited their senior vice president, Zhai Xiaolei, to serve as the president of EMP-Land Rover Motors in China, and is fully responsible for Land Rover's marketing and brand communication in mainland China.

She is also one of the Executive Vice Presidents of Land Rover's parent company.

The 37-year-old graduated from the School of International Relations with a major in international journalism, a graduate degree in communication and journalism from the University of Southern California, and an EMBA degree from Princeton University in New Jersey.

In order to dig this person, Bai Ningyuan also felt that it was painstaking, just like the previous Jaguar had the same reason, for the management of Land Rover, EMP also did not make any big changes, except for the appointment of Zhai Xiaolei, but her existence is a nail that EMP nails into the management of Land Rover, just like a sword of Damocles, so that the original management of Land Rover can always be aware of the existence of EMP.

To a certain extent, in terms of control of Land Rover, EMP is stronger than Jaguar, after all, Land Rover at this time is EMP's own son.

However, with her joining, not only can drive Land Rover to better develop the Chinese market, but more importantly, for the future of EMP's listing and operation, it also has a good role in guiding and learning, for this reason, Sun Ying completely transferred a lot of people, filled into the Land Rover (Huaxia) company, through practical operation, to learn the operation of high-end luxury brand methods, and when Falcon is officially listed, they are the backbone of EMP's car operation.

After spending almost a week to deal with the affairs of the two car brands, Bai Ningyuan didn't have time to catch his breath, and Tang Yinglun came to the door again......

Today's first update.

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