Chapter 611: Storytelling (4600 words)
After Ganica contacted the public relations agency to inform the time of the press conference, Yang Rui first went to the New York Herald and was invited to be interviewed by female reporter Katie.
Academics should establish an academic image in front of scholars, and they should establish a public image in front of the public, especially researchers like Yang Rui, who should pay more attention to the public image.
The so-called researcher like Yang Rui is the person in charge of the laboratory. Although academics have some money in their hands, more money has to be obtained from the public, including the government, and for scholars, it belongs to the public.
Yang Rui got a total of two interviews, although they were all interviews with ordinary New York newspapers, but it was not easy.
If it weren't for his excellent performance in the speech, he wouldn't have gotten these two opportunities.
In order to show solemnity, Yang Rui deliberately put on his suit.
Suits are hand-sewn by foreign tailors in China, just as Panama has British Panamanian tailors, and British tailors in Beijing are also good. The most important thing is that Yang Rui, who used to be rich, can still afford high-end fabrics.
In the fashion capital of New York, Katie opened with a precious: "Beautiful suits. ”
She was the most diligent female reporter who looked at Yang Rui yesterday, and today she is alone, and she is even more interesting to take a closer look at Yang Rui.
Yang Rui didn't care, he drank casually with a cup of coffee, and looked at the surrounding personnel by the way, with a relaxed expression.
Compared with the still restrained atmosphere in China, the United States in the 80s made Yang Rui more adaptable, especially in New York, the most international city in the United States, the relationship between people is very cold, but there will never be an enthusiastic neighborhood committee aunt to care about such a as your hair is long and your pants are short.
Katie scanned Yang Rui appreciatively, but said for a while: "Your suit is much better than yesterday, what is the reason?
"This is the beginning of the interview?" Yang Rui put down the coffee cup in surprise.
Katie smiled and nodded, took out a tape recorder, loaded a small tape, and said, "Do you mind if I record?"
Yang Rui made a gesture of invitation and said: "Today's suit is my own, and yesterday's suit is a suit made in China." ”
"The suits that the Chinese government made and gave to you?" Katie reconfirmed, and it seemed that the focus of her interview was on the peculiarities of the Chinese government.
Yang Rui smiled in his heart, Katie has Katie's ideas, and he also has his own ideas, it depends on whose ideas are more attractive.
However, at the moment of 84 years, Sino-US relations are in the honeymoon period, and the friendship of Americans towards the Chinese is extremely high; not to mention the common enemy produced by the counterattack war against Vietnam and reform and opening up, it is the Los Angeles Olympics that just ended a month ago, and China has won countless "international friendships" by sending a huge delegation to participate in the competition under the general boycott of the Warsaw Pact countries.
Because of such an atmosphere, Yang Rui did not rush to refute, but smiled and said: "The salary of Chinese is generally not high, and suits can be regarded as a kind of welfare." ”
"But why can you afford an expensive suit?"
"Because of my work, unlike other members of the delegation, I am still studying at university, so I don't have a formal job, so I work part-time to help the British company Jielizeneca improve their coenzyme Q10 production system......" Yang Rui said eloquently, Katie's eyes lit up as she listened, and she only felt that the material she had obtained today was really rich.
After carefully inquiring about the details of Yang Rui's cooperation with Jielikang, Yang Rui told Katie most of the situation except for Huarui, which made the female reporter even more admirable: "So, in just one year of college, as a freshman, 20-year-old Yang Rui, you have already earned money that ordinary Chinese cannot earn in a lifetime?"
"From the perspective of 84 years, it is like this, but you also need to see that since I made so much money in 84 years, the state allowed me to earn so much money, it shows that China's reform has really changed the lives of Chinese, I think, in a lifetime, as long as 20 years, the income of Chinese will undergo earth-shaking changes, and the money I earn now will not be so conspicuous." "Yang Rui is very politically correct and praises reform and opening up.
Today, those who can brag to Lao Mei and say that my reform and opening up have been many good colleagues in China. /p>
Because of Yang Rui's eye-catching experience, Katie solemnly made a record.
After finishing this work, Katie was obviously relaxed, drank some coffee, and said with a smile: "Then let me ask one last question, how did you come up with the idea of your PCR invention? I consulted several experts, and they all said that your PCR design is very ingenious......
Katie asked this question routinely, not expecting Yang Rui to give a good answer.
However, Yang Rui has been preparing for this question for a long time.
He sat upright unconsciously, relaxed a little, and then replied earnestly: "It's not so much ingenious, it's simple and lucky." ”
"Why do you say that?" said Katie, slightly intrigued. Americans like simplicity and luck, and if a sturdy and handsome young man doesn't like to read, he becomes a millionaire or gets a medal on a whim, and that's the most desirable American dream.
In the face of the mass media in the United States, Yang Rui did not talk about the difficulties and complexities, entanglements and risks encountered in the real PCR, but followed the hobby of the Americans, and first jokingly said: "The experts you asked, when their PCR design is very ingenious, they are actually saying, why didn't I think of it!"
Katie was stunned, laughed, and wrote this sentence in her notebook. Even though she had a tape recorder, she had to mark it out.
Yang Rui smiled slightly and said: "The principle of PCR is not difficult, but to make it, it takes a little 'epiphany'. ”
Katie quickly understood the concept of epiphany, many Hollywood stars believe in Buddhism, and reporters can't be erudite, and they are more heard if they say less.
Yang Rui told the story and said:
"The first idea for PCR was in '83, when I was working on the design of Coenzyme Q10 for JieliZeneca, so I got a small laboratory. The lab is in my school, which is called Fort Seatown Middle School. Xibao Town belongs to Hedong Province, surrounded by many mountains, my school is no exception, it is located in the middle of the mountain, every time I go to school, I have to climb a big slope, climb to death. ”
"However, the climb up the hill and the view was very nice. My hometown has a lot of terraces, and there are many winding roads, and the roads are narrow, but they are long, and the curves are very big, like DNA. ”
"At that time, it was the time when I was most interested in genes, and all kinds of information about DNA were beating in my head. I thought, DNA is like these winding mountain roads, and mountain roads, mountain roads, actually have their own similarities. ”
Yang Rui paused slightly, let the female reporter digest for a moment, and continued: "The mountain road of each mountain has its characteristics, but the mountain road of each mountain actually has some places, which are the same, such as a bend and a straight road, which are basically similar. ”
The female reporter understood at this moment, and said in surprise: "It's similar to the principle of PCR." ”
"That's right, PCR uses an endonuclease enzyme to remove a piece of DNA and then borrow primers to replicate it, just like a winding mountain road. Yang Rui is very satisfied with the effect of his story.
It is not easy to be a scientist, and the more bullish a scientist is, the more he needs a popular story to understand, Chinese, and foreigners.
For example, Newton, which people are familiar with, will instantly associate with the apple, but in addition to the Newton-Leibniz equation in college advanced math classes, how many people will remember Leibniz?
Einstein had a head of unkempt hair that became almost synonymous with mad scientists. "Mad scientist" is not a bad thing, and in the eyes of investors, mad scientist may be synonymous with success.
The most famous scientists in the early days of the founding of the People's Republic of China were the "three moneys", namely Qian Xuesen, the father of missiles, Qian Sanqiang, the father of the atomic bomb, and Qian Weichang, the father of mechanics. And among the three coins, Qian Xuesen is the most famous, to say that missiles are more important than atomic bombs, or more important than mechanics, it is definitely not right, in the final analysis, it is more useful to say that the story of "one Qian Xuesen tops five divisions" is more useful. In contrast, the names of Qian Sanqiang and Qian Weichang are far from being familiar to people. And from another point of view, if Premier Zhou hadn't called out the name of "three money", such as Qian Weichang, the father of mechanics, it is estimated that it would have been even more obscure.
Some of the stories of scientists come from themselves, and some come from media processing.
Yang Rui doesn't care about fame, but he does need the mass media to back up his work.
Thinking of the results of PCR in 83, it is very beneficial to Yang Rui, although this cannot be regarded as evidence, but it also has a subtle effect, if it is like in the previous life, unfortunately a lawsuit was started, Yang Rui hopes that the members of the jury have heard their own stories.
Katie liked stories more than Yang Rui, and immediately followed Yang Rui's train of thought and asked, "In other words, when you were in high school, you had the idea of PCR?"
"That's right. ”
"Did you start experimenting at that time?" Katie did not doubt Yang Rui's statement, because Yang Rui had foreshadowed it earlier, his cooperation with Jielikang, and most importantly, the money he earned from Jielikang was a good illustration of his value.
Since Yang Rui was able to make money from multinational companies in high school, there was no reason why he couldn't come up with a brilliant idea.
Yang Rui relied on sufficient preparation to make the interview go in his own direction, and said: "It's interesting to talk about this idea, but I didn't realize the value of this idea at the time. ”
"Oh? Why?"
Yang Rui shook his head and said with a smile: "I thought at the time, someone must have thought of a similar idea, maybe it was better than mine, and then it must have made results, I just didn't find it." You know, at that time, I was in middle school, and I didn't have much to search for information, and in addition, I had to spend a lot of time on coenzyme Q10 and other things, and the college entrance examination was also an imminent problem. ”
"Sounds hectic. ”
"That's true. Of course, at that time, my thinking was more perfect, especially after doing the study of potassium ion channels, I had a deeper understanding of PCR and realized its importance, so I stepped up to do it, calculated the time, the theme part of PCR, and did it for two months, half of which was to familiarize myself with the experimental process. ”
If you tell the American public that doing PCR requires at least three or five years of systematic training, the help of multiple assistants, and millions of dollars worth of capital reserves, and Americans don't listen to the following at all, this story will be considered over.
The people of the world hegemon's family are always a little hypocritical.
While listening to Yang Rui's words, Katie straightened out the story in her mind: Yang Rui, a teenager from a remote rural village in China, had a dream in high school, and this dream came from what he saw and heard on the way to school every day...... He didn't realize the importance of his idea until he entered college, Yang Rui spent two months to complete his idea, and made a splash at the "International Congress of Genetics" in the United States, with sales exceeding $300,000 on the first day.
The final version of Katie's story will have the word PCR in it, but when she plans the storyline, she doesn't think about what PCR is at all.
The story is completely in line with the American train of thought, and Katie shivered happily when she listened.
However, Yang Rui's preparation is not like this.
He smiled and continued: "In fact, to this day I wonder why no one is doing this study, like I said, it's a very simple study, maybe so simple that people either think someone has done it or think it's impossible to do it. I think if I don't do it, maybe someone will make it in a few years, but it's just maybe, maybe, ten years later, someone will find out the secret. Well, I'm a lucky man. ”
"Very lucky. Katie's eyelashes began to tremble, and she smiled: "American biology experts, I must regret that I climbed too few mountains." ”
"Maybe. Yang Rui thought to himself: If PCR really won the Nobel Prize, it would be more than regret, how many people were jealous and crazy back then.
End of interview. Katie left Yang Rui's contact information and took the initiative to send him out.
When Yang Rui was about to get into the car, Katie suddenly remembered a piece of news and hurriedly said: "Yang Rui, your technology was sold to Ganica Company, is that so?"
"When?" Yang Rui closed the door and motioned for the taxi driver to leave.
Katie hurriedly opened her notebook and said, "Don't you know about this? Ganica will hold a press conference at 10:30 tomorrow morning to announce that it has reached an agreement of intent with the Chinese government......
She read it again and looked at Yang Rui.
"It's just an intentional contract, are you sure?"
"Sure. ”
Yang Rui breathed a sigh of relief and said with a smile: "It's just an intentional contract, and PCR technology will not be sold directly." ”
"Are you sure the Chinese government won't sell it either?"
"PCR technology does not belong to the Chinese government. Yang Rui laughed, glad that he had made it clear before, and said: "PCR technology belongs to Hong Kong Huarui Company, and if Ganica Company wants to buy this technology, it must contact Hong Kong Huarui Company." ”
Katie's eyes lit up again and she asked, "Can I quote you in the article?"
"Of course, I will inform Hong Kong Huarui and have their lawyer send you the documents. Kindness...... A lawyer's letter was sent to Ganica again. Yang Rui's expression was relaxed, and he didn't take this seriously.
If an intentional contract can sell the things of a Hong Kong company, then China does not need to hollow out its mind to make foreign exchange, and directly wholesale the intentional contract.
The nature of the Ganica company's press conference and announcement of the intention contract is similar to that of Yang Rui's interview, both of which are to fight for the initiative with public opinion, but the Ganica company has found the wrong target this time.
Yang Rui called a taxi again and left, arrived at the hotel, called Li Zhangzhen again, and then asked his company's lawyer to contact a lawyer in the United States, and with a fax, he threw the lawyer's letter to Ganica.
As for which clerk of the Ganica company would be unlucky, Yang Rui didn't care at all.
……
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