Sun Zhengyi's great-grandfather migrated from China to South Korea, and his grandfather migrated from South Korea to Japan. One day in his childhood, Sun Zhengyi happily walked home from kindergarten. A Japanese child shouted after him, "Nasty, Korean!" From that day on, Sun Zhengyi realized that as an immigrant, he could not be recognized in this land. It wasn't until he found a Japanese wife that Sun Zhengyi obtained the status of a Japanese citizen, and at the same time got another name: Yasumoto Zhengyi.

When he was still in his second year of high school, Sun Zhengyi got the opportunity to go to California to participate in an English short course in the summer vacation. After returning to China, he made the first bold decision in his life, lobbying his parents to allow him to study in the United States. Although his parents did not agree with their son's choice, Sun Zhengyi still stubbornly embarked on the journey to the United States.

Sun Zhengyi was a "learning freak" during college, but in addition to continuing to maintain his academic madness and focus, he also founded a research company called UnisonWorld in his junior year, and at the same time, he started his own peculiar "invention" Process: Randomly find three nouns from the dictionary, and then combine these three nouns into a new thing, over the course of a year, more than 250 inventions have been produced, and among these inventions, the most important is the multi-Chinese translator that can pronounce sounds, which is a new result of Sun Zhengyi using the combination of three words: "dictionary", "sound synthesizer" and "computer". Because he was not proficient in electronics, Sun Zhengyi found Dr. Mosel, a professor at the school, to cooperate in the development, and really developed an electronic translator similar to Yitong. At that time, as long as the user typed Japanese into the product, the machine would automatically emit the corresponding English sound.

Next, Sun Zhengyi promoted his products to large Japanese companies such as Canon and Panasonic, but he was either turned away or met with white eyes. The door of luck will always open one day. When he returned to China to visit his family during the holidays, he recommended the product to Masashi Sasaki, who is known as the "father of the Japanese electronics industry" and the founder of Sharp, and finally Sasaki Masashi agreed to pay Sun Zhengyi 40 million yen in patent contract funds first, and asked him to further develop German and French versions of the translation software, with a total contract amount of 100 million yen.

After returning to Japan, Sun Zhengyi did not start a business immediately, but conducted a one-and-a-half-year market research, and after finally getting 40 business projects, Sun Zhengyi weaved a 10-year expected profit and loss statement, capital turnover statement and organizational chart for each project, and then scored the projects one by one according to 25 criteria, and finally the computer software wholesale business stood out from it. It is said that at that time, the materials of each item were thirty or forty centimeters thick, and all 40 items were taken together, and the text was more than 10 meters high.

From the perspective of rational analysis of the industry, Sun Zhengyi actually knew very well at that time that the field of computer operating systems had been occupied by American companies that dominated the world's standards, and the rest was in the field of application software. In 1981, Son officially established the first company in Japan and named it SoftBank, which means software bank or software library. On the day the company was founded, he stood on a tin box for apples and passionately said to his only two employees, "The company's turnover will reach 10 billion yen in five years and 50 billion yen in 10 years." Looking at the boastful talk of the little man who was less than 1.5 meters in front of them, the two employees were dumbfounded and quickly resigned after leaving behind the shameful laughter of the "madman".

Although it is called a software bank, in fact, the software in Sun Zhengyi's hands is lackluster, and the total capital is only 10000000 yen, but the opportunity that comes with it changes his fate. SoftBank was established less than a month ago, the annual home appliances, electronics industry exhibition held in Osaka City, Sun Zhengyi took out 8 million from all the funds in the exhibition venue to rent a scale as large as Panasonic, Sony, the operation mode is, SoftBank bears the exhibition area rental fees and decoration fees, the software company is only responsible for providing software for the exhibition, and at the same time, Son Masayoshi hopes to improve the popularity of SoftBank with the help of a large and magnificent exhibition venue. The results were surprisingly good, and not only were the number of customers who came to inquire extremely popular, but the exhibition turnover of 300,000 yen was eventually achieved, and the name "Japan SoftBank" began to enter people's attention.

After returning from the exhibition, Sun Zhengyi received his first order call from a company called Shangxin Motor. It was a company that had just opened a computer store in Osaka, which was then Japan's largest, and they wanted SoftBank to provide them with software products. The fat that comes to your door must not be let go. After signing a monopoly contract with Joshin Electric, SoftBank conducted a carpet scan of more than 100 software stores from Hokkaido to Kyushu over the course of a month, and eventually collected and purchased more than 10,000 games and utility software, totaling 45 million yen. Using these software, Shangxin Electric and SoftBank held an outdoor exhibition, and eventually recorded sales that exceeded the investment several times.

With the rise of local area networks in the United States in the late 1980s, Sun Zhengyi also began to rethink SoftBank's business direction. After making the judgment that the LAN would definitely expand in Japan, SoftBank hastened the establishment of a branch in the United States on the one hand, and on the other hand, Son Masayoshi immediately approached the American Netwell Company, which specialized in the development and sales of computer LAN software at that time, and hoped to cooperate with the other party. In order to impress the other party, Sun Zhengyi specially invited NEC, Fujitsu, Toshiba, Canon and Sony and other companies to join the financing cooperation negotiations with Netwell, and finally won the trust of Netwell, and jointly established Noweller Japan with SoftBank. It didn't take long for the system to become one of the main standards for domestic LANs in Japan, and after only three years, it generated a turnover of $130 million for the partner.

The introduction of Cisco can be seen as another important achievement of Sun Zhengyi's business development. Cisco was one of the largest hardware manufacturers in the United States, but it had not yet entered Asia at the time. In order to introduce Cisco to Japan, Sun Zhengyi repeated the old trick, with SoftBank as the largest shareholder, instigated 14 Japanese companies to jointly invest 40 million US dollars to start negotiations with Cisco to establish a joint venture. With a sincere invitation, Cisco finally agreed to establish Cisco Japan. Since then, Cisco's routers and other products have become popular in Japan, and SoftBank has become even more famous, and eventually took control of the 70's domestic software sales market. It was also from this time that SoftBank was no longer a literal software bank, and also had its own place in the field of computer hardware.

The public listing of SoftBank in 1994 not only made the 37-year-old Son's net worth skyrocket by more than $1 billion overnight, but SoftBank also gained the capital energy to accelerate its expansion. After investing $2.1 billion to acquire part of the shares of Ziff-Davis and Comdex, two major information companies in the United States, SoftBank immediately took a stake in Yahoo and established Yahoo Japan, with itself as the largest shareholder. Due to his investment in a large number of American companies, Sun Zhengyi even held more corporate wealth than Gates at one point. Sun Zhengyi, who is good at complex trading, not only copied the achievements of American technology companies in Japan, but also single-handedly created a huge capital consortium, and SoftBank's investment tentacles extended to more than 4,000 enterprises around the world in dozens of fields such as computer software, network equipment hardware, web portals, financial securities, and telecommunications operations, including more than 600 Internet companies.

For this reason, Morgan Stanley was entrusted by SoftBank China Fund to begin to collect and select a number of Internet companies with good qualifications in China as venture capital targets, and Alibao, which was established recently, was fortunate to be on the list. Shortly before that, Sun Zhengyi invested $100 million in Yahoo, and a month later, Yahoo went public, and Sun Zhengyi cashed out 5 shares in a timely manner, making $450 million, but still Yahoo's largest shareholder. After that, Sun Zhengyi introduced Yahoo to Japan, where it developed into the country's largest portal. This investment story once swept the global Internet industry, and in the eyes of the founder of Huaxia Internet, who was just starting out at that time, Sun Zhengyi undoubtedly had god-like magic, and it was even more fortunate to be able to be assisted by his power to turn stones into gold.

At a meeting at Yanjing UT Starcom, waiting to meet Sun Zhengyi, Zhang Chaoyang of Sohu, Ding Lei of NetEase, Wang Zhi of Sina and other well-known IT bigwigs, Ma Yun is just an entry-level primary school student.

The meeting between Ma Yun and Sun Zhengyi was arranged to a later position, and when he saw this Chinese man who looked like a cartoon character, Sun Zhengyi didn't seem to be surprised, but threw Ma Yun's first sentence: "Tell me about your Alibao!" It turned out that Ma Yun was going to talk to Sun Zhengyi for an hour, but just 6 minutes from the beginning, Sun Zhengyi walked over from the office, "I decided to invest in your company, how much money do you want?" Ma Yun was blindsided for a moment, and quickly relieved himself and replied calmly: " I'm not going to ask you for money!"

The story seems to have no result at this point, but Sun Zhengyi did not give up. More than 20 days later, at the personal invitation of Sun Zhengyi, Ma Yun flew directly to Japan to carefully discuss the capital injection of SoftBank. Perhaps because of the hospitality, Ma Yun agreed to accept Sun Zhengyi's investment of 35 million US dollars on the spot and give up 30 shares, but after returning to China, Ma Yun felt that Sun Zhengyi had invested too much money, which would affect his shares, and negotiated several times, and finally pressed SoftBank's investment to 20 million US dollars. Later, Ma Yun learned that in order to obtain investment in Alibaba, SoftBank canceled its plan to invest in another well-known Internet company in China, and that in the 700 companies that SoftBank accepts investment applications every year, SoftBank only invests in 70 companies, and Son only negotiates with one of them personally.

Some people have analyzed and found that as long as it is a company that he fancies, Sun Zhengyi has a spirit of relentless pursuit. When I was ready to invest in Yahoo, Yahoo was not short of money and had already started making money with good cash flow. But Sun Zhengyi approached Yang Zhiyuan, the founder of Yahoo, and asked for a stake in the investment. After being rejected, Sun Zhengyi asked Yang Zhiyuan: "Who are your competitors?" Yang Zhiyuan said it was Netscape. Sun Zhengyi said, "Well, I have $100 million, I must invest in an Internet company, and if you don't let me invest, then I will vote for your competitor." Yang Zhiyuan had no choice but to accept Sun Zhengyi's request. Just like when SoftBank invested in Yahoo, Yahoo only had 5 employees, and when it invested in Alibao, Ma Yun's subordinates were only more than 20 people, but in Sun Zhengyi's eyes, he was not investing in a small business in front of him, but betting on the future of those young people with passion and dreams.

Sun Zhengyi did make the right bet, and when Alibao officially entered the U.S. securities market, on the day of the IPO, Ali put $21.8 billion, the largest financing in the history of U.S. stocks, into his pocket, and the market value of the entire Alibao Group reached $168 billion. As the largest shareholder of Alibaba, Japan's SoftBank, which holds 34.1 shares, invested $20 million overnight to $54.4 billion, making a profit of more than 2,000 times. As a result, SoftBank's shares in the Tokyo market soared. Since Sun Zhengyi personally directly holds nearly 44% of SoftBank's shares, his worth has skyrocketed to $16.6 billion, surpassing Yanai Masashi to become the richest man in Japan.

Then, Sun Zhengyi's purpose for coming next time is clear at a glance, and he must be inciting his three-inch tongue to launch an offensive against Jobs, seeking benefits from iPhone products, this is a typical businessman, Liu Meng doesn't like him very much, since this person sent it to the door, it's really sorry for himself not to deduct some oil and water from his hands. R1152