Jobs smiled and nodded, the iPhone was about to be released, and he decided to let a certain magazine participate exclusively in the rehearsal of the press conference as usual, and contacted Huey, the editor-in-chief of Time Group, by phone, and began his usual exaggerated rhetoric.

"It's the best we've ever done. "I wanted to give this scoop to Time magazine, but the people in Time magazine weren't smart enough to write about it, so I was going to give it to someone else." ”

Liu Meng listened to it and had to admire Jobs's negotiation skills, he was so domineering.

Huey immediately said, "Oh, Mr. Jobs, I'll introduce you to a man and you'll be satisfied, Grossman, a writer of Time magazine who is highly savvy and proficient in words." ”

Subsequently, Grossman hit the nail on the head in his scoop: "The iPhone didn't really invent a lot of new features, it just made them a lot more useful." But it's important. If the tool is not good, we tend to think that we are too stupid, we have not read the manual, or our fingers are too fat, and if the tool is bad, we will feel that we are also inferior. If someone improves the tool, we feel like we're a little bit better. ”

In November 2007, the iPhone launch event took place after a 10-month delay.

Jobs brought in Hertzfield, Atkinson, Wozniak, and the R&D team behind the first Macintosh in 1984, just as it did when @ pre-iMac was released. In his illustrious career as a product demo, this was probably one of Jobs' best.

"Every once in a while, a revolutionary product emerges that can change a qiē. He began. Jobs cites two earlier examples: the first Macintosh, which changed the entire computer industry, and the first iPod, which changed the entire music industry. Then, after some careful foreshadowing, he led to his upcoming new product.

"Today, we're launching three revolutionary products of this calibre. The first is a widescreen touch iPod, the second is a revolutionary mobile phone, and the third is a groundbreaking internet communication device. He repeated the phrase again to emphasize it, and then he asked, "Do you understand? It's not three separate devices, it's one device, and we call it the iPhone." ”

As soon as the iPhone went on sale after the launch, Mr. Jobs and his wife went to the Apple store in Palo Alto to feel the excitement. Because Steve Jobs often went to the store on the first day of new products, some fans were already waiting in the store in anticipation of his arrival, greeting him as if they had met Moses going to buy a Bible.

The iPhone was immediately hailed as the "Jesus phone" by bloggers. But Apple's rival Microsoft, stressed: "It's hard to succeed at $500, it's the most expensive phone in the world." Microsoft's Ballmer said the same in an interview with NBC: "But it really doesn't appeal to business people because there's no keyboard." ”

Once again, Microsoft apparently underestimated Jobs' offerings.

"Steve Jobs understood human desires. Kay said. Kay was a pioneer of Xerox PARC, and he envisioned a Dynabook tablet 40 years ago. Kay was good at making prophetic comments, so Jobs asked him what he thought of the iPhone. "Make the screen 5 inches wide and 8 inches long, and the world will be yours. Kay said.

Google had planned to use a secret phone project to counter Microsoft. But when Apple's iPhone came out, that changed, and the search giant began to turn the finger. Take on new opponents.

The clock goes back to 2005, and although there are countless project teams at Google's headquarters, which resembles a university campus, the most mysterious and ambitious of them is Google's own smartphone team, better known as Android. The team's more than 40 engineers were crammed into a corner of the first floor of Building 44, surrounded by advertising sales representatives. Although the office area is small, their ambitions are really large: these engineers believe that they are about to bring a revolution to the entire mobile phone industry.

November 2007. They have been working intensively for 20 months, 60 to 80 hours a week. Some of these employees have been overworked for more than two years, working day and night to write code, negotiate licensing with third-party software companies, and fly around the world to find suppliers and manufacturers. They had already spent 6 months developing a prototype at that time. and ready to be officially launched by the end of the year...... However, the emergence of the iPhone has thrown Google into a mess.

The response of Google's engineers is most telling: "As a consumer, I was completely conquered, and I wanted to buy one right away." But as a Google engineer. I think. We had to start from scratch. ”

For most people in Silicon Valley, the iPhone launch event on November 9, 2007, was a cause for celebration, even for most Google employees. Once again, Jobs accomplished the impossible. 4 years ago, he persuaded the recalcitrant music industry to allow him to sell the single for $0.99 in iTunes. Now, he's convinced mobile operators to allow him to build a revolutionary smartphone. But for Google's Android team, the release of the iPhone is nothing short of a slap in the face.

The day Jobs released the iPhone. Rubin, the head of the Android team, is thousands of miles away in Las Vegas, where he is preparing to meet with representatives of mobile phone manufacturers and mobile operators at CES. But the release of the iPhone shocked him. On the way to the appointment. He even asked the driver to pull over to the side of the road so that he could watch the live webcast of the iPhone press conference.

"Oh my God," he said to a colleague in the car, "it looks like we can't release that phone." ”

The Android team was working on a phone codenamed Sooner, and it used software that was even more revolutionary than the iPhone that had just been released. In addition to having a full-featured web browser. Top-notch Google web apps are also available, including search, maps, and youtube. What's more, those apps aren't designed exclusively for Sooner. Instead, it was compatible with all smartphones, tablets, or other portable devices that were not yet available at the time.

With it, there's no need to connect your smartphone to your laptop or desktop again. The system can run multiple applications at the same time, and can be connected to an online store to purchase more applications. In contrast, the iPhone needs to be synced with iTunes on a regular basis and doesn't support multitasking.

However, the appearance of the sooner phone is ugly. It looks just like a BlackBerry, with a traditional keyboard and a small, non-touchscreen screen. Rubin and his team, as well as HTC and T-Mobile partners, are convinced. Consumers care more about the inside of their phones than about the looks.

This view was extremely popular at the time. There are few successful examples of revolutionary mobile phone designs. Released in 2003, the Nokia N-Gage attempted to integrate gaming consoles with mobile phones and email devices, but failed miserably. RIM is the opposite, they have a top-notch keyboard, secure email. But the appearance is extremely plain. But it still became a leading player in the smartphone industry.

In contrast, the iPhone is not only cool, but it also allows for a whole new way to interact with the phone. It's possible that Android engineers haven't thought about this approach at all, or they may be concerned that this mode is too risky. With a virtual keyboard instead of most physical buttons, all applications can have unique control methods. The play, pause, and stop buttons will only appear when listening to music or watching a video. When you type in the URL, the keyboard will appear, but when you hit enter, it will disappear again.

Since there is no physical keyboard. The phone frees up about half of the area, giving the iPhone twice the screen size of mainstream phones. And. The phone also supports both landscape and portrait modes. Apple has installed an accelerometer in it to sense gravity, which automatically adjusts the orientation of the screen.

Many people have made mistakes in their judgment of the iPhone. Rubin and the Android team believe that users don't type text on the screen without any haptic feedback.

But there's no denying that the Android team did underestimate Jobs. Steve Jobs invented a whole new way of interacting with people, using fingers instead of stylus and dedicated buttons. "We knew Apple was going to release a phone, everybody knew that. But we didn't expect them to do that well. Baird, one of the early business development leaders at Android, said.

Just a few weeks after the Android team overhauled their goals, a touchscreen phone, codenamed Dream, became the new focus and entered early development. The phone was not finally released until the fall of 2008. Engineers began to go to great lengths to add features that the iPhone lacked, in the hope of differentiating it once it hit the market.

Erik, the Android project manager, still remembers feeling both nervous and excited when the phone was about to be released publicly. He joined Google because Schmidt, then CEO of Google, personally preached to him about the promise of Android.

"I never thought we should abandon our plans, and I never thought that the release of the iPhone meant the end of the game. But the threshold has been set, and whatever we decide to release, we hope to break that threshold. He said.

A month after the iPhone was released and launched, Liu Meng and Jobs were chatting over tea in his office, and Jobs exclaimed, "Professor Liu Meng, I think I'd better drink coffee, although Huaxia tea is really fragrant." ”

Liu Meng smiled and made a gesture of self-convenience, and took a sip of his teacup.

Soon, the assistant Cooper came in to inform him that there was a small Japanese man who asked to see Jobs, this person was Sun Zhengyi, and Liu Meng couldn't help but say when he heard it: "How could this person come." ”

Jobs laughed: "This man is not simple. ”

Sun Zhengyi magically promoted and fulfilled his 50-year career plan, created Japan's largest investment and information technology empire, turned the river and Haiti to launch the industry market reshuffle and reorganization, and boosted and achieved the Internet dream of countless people like gold. As a wealth-creating legend in global history, Sun Zhengyi's body is painted with too many mysterious symbols of capital, condensed too many successful investment Bibles, and lingering with too many classic stories that need to be interpreted.

Liu Meng can be said to know a lot about this person, mainly because the biggest shareholder behind Alibao is this guy, and Alibao picked up tens of billions of dollars in vain at once when it went public. (To be continued......) R1292