Chapter 298: The Courage to Push Down
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"Then there was glass, and I told the team that we had to master the use of glass. Pointing to the huge glass windows and glass staircase in his office, Mr. Jobs said, "For the iPhone, the plan was to use a plastic screen like an iPod." However, I think the glass screen will be better and feel more elegant and realistic. So, I started looking for sturdy and scratch-resistant glass. ”
"Naturally, we set our sights on Asia, but my friend Brown Jianyi and I spoke to Wicks first. Wicks is young and energetic as the CEO of Corning, based in upstate New York. Brown is a member of the company's board of directors. So, I dialed Corning's switchboard, put my name on it, and said we wanted to talk to Wix. Wicks' assistant answered the phone and said he would relay the call to Wicks. 'No, I'm Steve Jobs,' I replied, 'and call that Wicks kid to answer the phone.' The assistant refused. I called Brown and complained about what happened to me. When Wicks heard about this, he called Apple's switchboard and said he wanted to talk to me, and when I learned about it, I liked Wicks and invited him to Cupertino. ”
"I described to Wicks the type of glass I was looking for for my iPhone, and Wicks told me that Corning had developed a chemical exchange process in the 20th century that made what they called "diamond glass." The glass was very strong, but it could not find a market at the time, so it was discontinued. I suspected that their glass was not good enough and began to explain how the glass was made. Wicks was amused, for he was much better at the subject than I was. 'Can you shut up?' Wicks interjected, 'Shall I tell you about science?' I was taken aback and fell silent. Wicks walked over to the whiteboard and began to explain the chemistry of diamond glass, an ion exchange reaction that creates a compression layer on the surface of the glass. I dispelled my doubts and wanted Corning to produce as much diamond glass as possible within 6 months. Wix replied: We don't have the capacity, and none of our factories produce this glass right now. ”
"'Don't be afraid. I told him. Jobs laughed as he spoke. This stunned Weeks, who was a humorous and confident man who wasn't used to my reality-bending force field. He tried to explain to me that unrealistic confidence would not overcome this engineering challenge, but I repeatedly refused to accept his claims. I stared at Wicks intently and said, "Okay, you can do it, use your brains, you can do it." ”
"In the end, of course, in six months, they produced glass that had never been made before. Corning, which has a plant in Harrisburg, Kentucky, that used to primarily produce liquid crystal displays, changed its face overnight and began full-scale production of diamond glass. They put their best scientists and engineers to work on this project, and it worked. ”
This is why Liu Meng must seek cooperation with Apple, because Apple has Steve Jobs, a paranoid person who is full of control and pursuit of perfection. It is precisely because of this quality that the impossible is possible.
Jobs continued, "On many heavy projects, such as Toy Story 1 and the Apple Store, I would call them off near the end and ask for a change. The design process of the iPhone is not escapable. The original design was to embed a glass screen into an aluminum alloy case. One Monday morning, I walked up to Ivor and said, "I didn't sleep all night last night because I realized I just didn't like the design." It's my most important product since the first Macintosh, but I just don't like it. The whole team was frustrated. ”
"The problem was that the focus of the iPhone was on the screen display, and our design at the time was a metal case and a screen. The whole device feels too masculine, too performance-oriented, and a task-driven product. I said to the team: guys, you've been working so hard for the last 9 months that you've been trying to kill yourself, but we're going to get rid of it. We're going to work day and night, and we're going to get you guns right now, and I'm going to kill us all now, if you want to. However, the team members did not hesitate and agreed to the change. It was one of my proudest moments at Apple. Jobs recalled with pride.
"The new design came out, and the front of the phone was completely diamond glass, extending all the way to the edges, connected with a thin stainless steel beveled edge. Every part of the phone seems to be in service for the screen. The appearance of the new design is simple and intimate, and you can't help but want to pet it. This meant that the board, antenna, and processor inside the phone had to be redesigned, but I was okay with the change. Other companies may have shipped it for so long, but we pressed the reset button and started over. ”
"The phone is completely sealed and looks so perfect every qiē. Like the original Macintosh in 1984, I didn't want people to mess around in it. Since there is no need to replace the battery, the iPhone can be thinner. For me, it's always thinner the better, we have the thinnest laptops, the thinnest smartphones, and it will be thinner later. ”
It is true that if Liu Meng did it himself, even if he fully knew the development trend of the iPhone and the most critical technology in it, he might not have developed such a product, as long as Jobs could give the iPhone a new meaning. Perfection everywhere, without a little compromise to the world, listened to the development process. It's just like Tang Seng went through nine hundred and eighty-one difficulties to obtain the true scriptures, Liu Meng smiled and said: "Mr. Jobs, after listening to your narration, I am more interested in Apple's development team. But the soul lies in you. In our Chinese there is a spirit called Liangjian, that is, the temperament of an army is often related to the temperament of its first founder, I think it is precisely because of your perfectionist pursuit that Apple can have such a team that strives for perfection, which is undoubtedly an enviable thing. ”
Several of Liu Meng's companies also have teams, but they are basically responsible for auxiliary development, and the main design is completed by themselves, which has to be said to be an unhealthy state. I admired Jobs even more.
Obviously, Liu Meng's sincere words were very useful to Jobs. Originally, there were still some grievances, and the iphone that had been developed with endless energy was picked up by Liu Meng in this way, and at this time he was relieved and accepted Liu Meng's compliment calmly.
Liu Meng smiled and said: "Mr. Jobs, I think you should prepare for the iPhone press conference, which will definitely shock the world." (To be continued......) R1292