Chapter 1002 Expansion of Sales Channels
readx;?“ I'm in favor of opening up new sales channels. Pen × fun × Pavilion www. biquge。 info" looked at Zhao Baliang, Zhou Ting said: "Our current channels are too dependent on ourselves. Now whether it is a local chicken farm or a pheasant farm, in fact, all of them are supplied to Lushui Catering Group. Although Lushui Catering Group is also developing at a high speed, our chicken farm is developing faster. In this way, the native chickens, pheasants and eggs we breed are difficult to be completely digested internally! ”
Nodding, Zhao Baliang also understood what Zhou Ting said. Now it seems that we have to think of something else!
After returning to the villa, Zhao Baliang was also thinking about a solution to this problem. However, whether it is a native egg or a wild egg, the price is much more expensive than ordinary eggs on the market. Therefore, it is really difficult to digest these eggs in general sales channels!
Zhao Baliang's wild eggs and native eggs, facing the consumer group, should be the middle and high-end income group!
After determining the consumer group, Zhao Baliang began to think of a solution. Zhou Ting and Sun Guilan are also following up with ideas. It's just that none of the three of them are in sales, and their grasp of the market is not very accurate, so it is difficult to give some suggestions that are too meaningful.
"That's right, isn't Brother Jin Ming doing retail? I'll give him a call and ask. Zhao Baliang slapped his thigh, and immediately thought of Jin Ming. This question, asking Jin Ming, must be correct.
dialed Jin Ming's phone, but the person on the other end of the phone was Xiong Haoyu.
Hearing Zhao Baliang's voice, Xiong Haoyu hurriedly greeted Zhao Baliang politely. Although Xiong Haoyu had betrayed Jin Ming at the beginning, Xiong Haoyu was able to get lost and make the right decision at a critical time. Therefore, Jin Ming not only did not pursue Xiong Haoyu, but reused Xiong Haoyu even more. Compared with Jin Jingjing, Xiong Haoyu is more suitable to be the heir of Jinghua supermarket chain!
"Is Brother Jin asleep now?" Zhao Baliang asked directly.
"Not yet, I'll give the phone to my father-in-law." Xiong Haoyu said, and took the phone to find Jin Ming.
Soon, Jin Ming's voice came from the other end of the phone, "Baliang, why did you remember to call me?" Is something wrong with Jingjing? ”
"No, no." Zhao Baliang hurriedly said: "Brother Jin Ming, I called you this time to ask you about something. Zhao Baliang talked about the current problems between local chicken farms and pheasant farms and Lushui Catering Group on the phone.
"Your question, market positioning is very important." Jin Ming said on the phone: "Whether it is a native egg or a wild egg, the price is far more than ordinary eggs in the market. And the people who can consume these eggs must also be people with high incomes. The words that this kind of people pay the most attention to are green, pollution-free, and pure natural ......"
After talking about the demand for products from these high-end income groups, Jin Ming said: "So, I think you can go to high-end online retail!" ”
"Online retail?" Zhao Baliang couldn't help but ask curiously.
"Yes. Now that online sales are developing rapidly, we are having a very hard time in offline retail. Jin Ming smiled bitterly and said: "However, the people who love online retail are more young people, and some older people prefer supermarket ......."
After Jin Ming's analysis and pointing, Zhao Baliang also roughly understood what Jin Ming meant. Nowadays, young people prefer to shop online rather than go to supermarkets and other places to buy items.
Based on these needs of young people, various shopping websites have naturally emerged, and the classification has become more and more refined. And now there are many shopping websites that focus on green, pollution-free, and all-natural.
And this kind of goods, at the same time, also have a common label: expensive! The price of these goods is more than double that of ordinary goods. However, even so, those middle and high-end people who pay more attention to food safety are willing to pay for these higher-priced goods!
"I've also communicated with the heads of many online retail websites recently, and if you plan to take the path of high-end online retail, I can help you find someone." Jin Ming said on the phone.
"So, then thank you Brother Jin." Zhao Baliang hurriedly said. Although I don't know much about online retail, since Jin Ming said so, there should be no problem.
"One family doesn't talk two words." Jin Ming said on the phone: "I'll help you contact you first, there shouldn't be any problem." ”
After hanging up the phone, Zhao Baliang told Zhou Ting and Sun Guilan what Jin Ming said.
Both are no strangers to online shopping. It's just that online shopping is often synonymous with cheap and affordable in their cognition. Do they think that going through online sales channels will make eggs not sell at a high price?
"Don't worry, Brother Jin will help us get in touch. When the time comes, we'll know what's going on. Zhao Baliang is not worried, his native eggs and wild eggs are absolutely the best, as long as these online sales companies are sincere in their desire to focus on green water, pollution-free, pure natural, and high nutritional value, they will certainly not refuse to cooperate with him.
Good news soon came from Jin Ming's side. A company focusing on high-end fresh online retail is willing to cooperate with Zhao Baliang. And someone has been arranged to inspect Zhao Baliang's side.
"Hello, I'm Wang Yang, the business manager of Ai Health Network Sales Company." When I saw Zhao Baliang, a man about 30 years old, he greeted Zhao Baliang warmly and introduced himself.
"Hello, I'm Zhao Baliang." Zhao Baliang also said enthusiastically: "Jin Dong has already called me before, why don't we go to the chicken farm now?" ”
"Okay." Wang Yang looked like a pragmatic person, so he happily accepted Zhao Baliang's proposal.
Under the leadership of Zhao Baliang, Wang Yang came to the local chicken farm. It's all free-range chickens.
As soon as he came to the mountain, Wang Yang was very satisfied, "I didn't expect that there really is such a large-scale free-range base!" Mr. Zhao, what is the annual output of local chickens and eggs on our side? ”
"Manager Wang, this is only part of it. In addition, the villagers in each village also raised a lot of local chickens, all of which are free-range, which absolutely meets the requirements. Looking at Wang Yang, Zhao Baliang said truthfully.
After all, when the time comes, Zhao Baliang will inevitably help sell the villagers' local chickens and eggs. He would not deceive Wang Yang, so these words were said in front.
When he heard that Zhao Baliang planned to sell him the native eggs of the villagers as well, Wang Yang hesitated. Zhao Baliang, a free-range chicken farm, is very much in line with the requirements. However, the local chickens raised by the villagers are not necessarily. Unless they inspect every batch of eggs, any quality problem can be fatal for their young company! There is a good chance that their fledgling company will die!
"Mr. Zhao, I'm sorry, we don't buy ordinary farmers' eggs for the time being, because the quality is really difficult to control." Looking at Zhao Baliang, Wang Yang said bluntly: "However, Mr. Zhao, we are all interested in buying local chickens and eggs from your chicken farm." ”
"Manager Wang, the local chickens and eggs raised by the villagers, I assure you that the quality is absolutely fine. At this point, I can ask the Green Water Catering Group to issue a certificate. Looking at Wang Yang, Zhao Baliang said: "The local chickens and eggs that Lushui Catering Group has been using on our side. And for these local chickens and eggs, the villagers and my chicken farm have always been the same! ”
"Green Water Restaurant Group?" Wang Yang looked at Zhao Baliang in shock and asked, "Is that the Lushui Catering Group that is engaged in catering?" Lushui Catering Group is one of the largest catering groups in China. They have extremely strict control over all kinds of ingredients. If the Green Water Catering Group says that the local chickens and eggs laid by the local chickens raised by the villagers in your village are fine, we are willing to purchase them together! ”
Zhao Baliang didn't expect that Lushui Catering Group would be so easy to use. This was a big surprise to him!
"Manager Wang, can you eat something at the chicken farm at noon?" Looking at Wang Yang, Zhao Baliang said.
The reason why Zhao Baliang left Wang Yang to eat at the chicken farm was also to let Wang Yang see the quality of the chickens and eggs in the chicken farm. Let Wang Yang know that his local chickens and eggs are worthy of this price!
Wang Yang also wanted to know about the quality of local chickens and eggs in Zhao Baliang's native chicken farm, so Wang Yang happily agreed, "In this way, it will trouble Mr. Zhao." ”
"Manager Wang is polite, this is also just the time for the meal, add more double bowls and chopsticks." Zhao Baliang said with a smile.
While the workers were busy cooking, Zhao Baliang also asked Zhou Ting to give a general introduction to the situation of the chicken farm. At present, the chicken farms in the mountains strictly control the quantity and quality of native chickens. Therefore, the overall breeding density is not large. The average daily number of local chickens is about 5,000! Moreover, in the last year or two, Zhou Ting and Zhao Baliang have no plans to expand their scale!
"In addition, in the mountains, we have a free-range base." Looking at Wang Yang, Zhou Ting continued: "The number of native chickens raised there is about 20,000. This is the overall situation of our chicken farm at present! ”
"And a chicken farm?" Looking at Zhao Baliang and Zhou Ting, Wang Yang asked in shock.
"Yes, we also have a local chicken farm." Zhao Baliang specially emphasized that it is a native chicken farm. Because, in addition to this local chicken farm, he also has a large pheasant farm in his hands!
"Can I take a look?" Wang Yang couldn't sit still a little and said directly to Zhao Baliang.
"Of course, Manager Wang, I'll take you to have a look." Zhao Baliang said with a smile. Unexpectedly, this Manager Wang is also an anxious person, which is very angry with Zhao Baliang!