readx;? Sky-high investment is a blessing or a wolf

Gao Leng and Mu Ge walked to the pavilion next to the corridor of the EMBA classroom of CEIBS, one was Mr. Gao, who was young and had no foundation, and the other was a well-known investor on Wall Street, and now he has poached the famous Mu Ge in the empire for the imperial investors. Pen % fun % Pavilion www.biquge.info

The autumn wind is blowing, and it is quite cool.

But the two of them are not afraid of the autumn coolness in their hearts, and they can't even feel the autumn coolness.

Three billion is not a small investment, and both sides value it.

"Thank you Mr. Mu for your kindness. Gao Leng stretched out his hand and held Mu Ge's hand tightly: "Such a sky-high investment is rare in China. ”

"Projects like yours that are sure to make money, and projects that will make a lot of money, are just as rare in the Empire. Mu Ge also stretched out his hand to hold Gao Leng's hand: "I'm just going to strike first." ”

This grip may change Gao Leng's entire life and give Gao Leng infinite possibilities in the future.

But Gao Leng always felt that this surprise was too simple?

Invest one billion in the early stage, don't underestimate this one billion, the current investment in the health base project of Hook Village is only this number, after all, Brother Biao does not have much money on hand, and he will slowly add it when it is put into operation in the later stage, and he has no other spare money to run green agriculture.

And what Gao Leng lacks most at this moment is money.

It is too difficult to operate green agriculture by relying on the five mountains behind Hook Village. Not to mention that the ancient vegetables themselves are small in quantity and grow slowly, even if they grow fast, this bit of land is not enough, let alone planting fruit trees.

One of these fruit trees is at least five or six years, and five hills are not enough.

The most important thing is that this kind of green agriculture has a slow income, not to mention making it bigger, and it takes money to run it, a lot of money.

Venture capital companies are wolves that pounce when they smell money, and they often choose to invade when they will make a profit and the other party is in dire need of money.

"Mr. Gao, let me ask you, how do you plan to operate your green agriculture?" Mu Ge asked solemnly: "If you are afraid of revealing trade secrets, just say one, I think it is the same as my guess." ”

"Who's guessing, membership. Gao sneered.

"Yes, membership. Mu Ge nodded: "I think about it, you found that Mr. Jian was looking for ancient seeds everywhere, and you also called the farmers who planted ancient seeds, it can be seen that you plan to make high-quality, and high-quality will never be mass-produced." ”

Gao Leng nodded, vigilant in his heart, he looked at the investor in front of him, he actually knew that Mr. Jian, at most, ordinary people invest in this project to understand the project and will not understand who is currently managing the project, and he is so detailed that even Mr. Jian understands, it can be seen that he has coveted this project for a long time.

"Since it is impossible to mass produce, and your ancient seed is not easy to come by, later I saw that your business had not yet opened and you got an order for Su Su's annual meeting, and all the ingredients at her annual meeting used the ingredients of your green agriculture company, and at this time you didn't even plant a single garlic, and I began to notice you at that time. At that time, I thought you were cheating, but later I found out that you collected good ingredients from the ravines and ravines from the mountain farmers you hired, and they were all ancient ingredients, by the way, that Mr. Jian was really good, and he also went to Xiangxi, to the deep mountains and old forests, just to find a small dish to be used at Su Su's corporate dinner: the real deep mountain fungus. ”

Su Su's annual meeting in France used cold ingredients, which had not yet been announced, but Mu Ge actually knew about it, and Gao Leng became more and more vigilant.

"Besides, I think you will also use the dishes of your green agriculture company at the inland summit in Wuchuan Province, right?" said Mu Ge, although he asked, he raised his glass in a very affirmative tone.

"Yes. "At the first inland summit, Gao Leng did plan to use all the dishes of his own green agriculture, and he had instructed Lao Hang to send people to continue to find real good dishes in the deep mountains and use them first.

"Your green agriculture has just begun to organize the vegetable fields, so you have won the dishes of two high-end parties, you say, wouldn't it be a pity if I didn't win such a good project?" Mu Ge smiled when he saw that his judgment was correct: "Mr. Gao, your membership system must be at least about 800,000 yuan per capita a year, so it is worthy of your operation so hard, right?"

If the goal of high-cold green agriculture is to give priority to high-cold green agricultural dishes for various high-end summits and bigwig gatherings in the future, then another fixed income comes from the membership system.

Selling vegetables, each has its own way of selling.

Some are sold in supermarkets, some are sold by their own stalls, and some rent their own stores and sell them under their own brands.

And high cooling does not take this way of selling.

To put it simply, if you want to eat his food, join the membership. 800,000 or 1 million a year, or other different levels of membership price, will send you fresh dishes every day, twice a week or once a week, which are all seasonal dishes, including vegetables and fruits and all kinds of meat.

It's too expensive to spend 800,000 or 1 million a year selling fresh vegetables?

In the empire, if you are not afraid of expensive things, you are afraid that things are not good. As long as it's a good thing, it's all rushed. Of course, this is in a state of maturity. And this mature state must be guaranteed by two things: an abundant and endless supply of real ancient green dishes, and a green food company that convinces high-end people.

And both of these points need money to push.

Abundant dishes mean a lot of land, and it is high-quality, pollution-free land to plant, especially fruit trees, ten years of tree people are not talking about fun, fruit to earn back the cost, at least ten years. That is, you will lose ten years on this alone.

It also means that a lot of labor is required, and labor is very expensive now.

And the green food companies that convince high-end people to rely on their own connections to take orders from the summit just rely on Gao Leng's left and right shots? That is certainly not enough. Su Su is looking at his face, and the summit in Wuchuan Province is operated by himself. The dishes used by those bigwigs for private parties are not sloppy, and their first choice is the dishes of internationally famous food companies, which is enough to save face.

You want to make the money of the big guys, and your brand has to be hard enough.

And the promotion of the brand needs more money.

Find someone to endorse and ask for money, right? You take the high-end route, you can't find a third-tier or fourth-tier actress to endorse it, right? At least it has to be a first-line line.

You make money from big guys, so you have to go to a few high-end magazines in China, right? Just a few high-end financial magazines, you can get tens of millions of dollars in advertising a year, not to mention TV commercials.

But if there are these three billion, the money in the early stage will be solved.

You can only make good things if you can afford it.

"Mr. Mu, if you accept your investment, what are your requirements?" Gao Leng said bluntly: "I am very happy to have venture capital choose my company, and I am also looking forward to cooperation, listen to your requirements." ”

What are the conditions behind the sky-high investment?

Mu Ge bit the root of his tongue and looked at Gao Leng with a smile, his eyes were like a wolf.

A sinister and greedy wolf.