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Chan Kangjie did not return to the mainland from Hong Kong immediately, and there were still three days before the start of the university year, which was a good time for him to deal with the advertising matters.

After becoming famous, Chen Kangjie has not shot any advertisement, because of this, his advertising value is currently the highest among all celebrities, businessmen are shrewd, they are staring at his fragrant bun, everyone knows that if Chen Kangjie is willing to advertise, it will be a good thing for product sales and corporate image.

Hearing that Chen Kangjie is willing to negotiate advertising cooperation, Armani, Versace, Coca-Cola, Pepsi, Motorola, Sony, Procter & Gamble, Unilever, BMW, Volkswagen, IBm, Toyota, HSBC, Nestle, Wal-Mart, Pfizer, GlaxoSmithKline, FedEx, Sally, Electrolux, L'Oreal and other international companies immediately sent high-level executives to Hong Kong to negotiate and communicate with Fan Wenxuan and Liu Deyi. The Lyman Brothers, who ranked 3O1 in the world's top 500 in the O4 year, sent people, Chen Kangjie really didn't understand, did they let Chen Kangjie say in the advertisement that he entrusted the Lyman Brothers to buy and sell securities.

For the Lehman brothers, Chen Kangjie didn't even think about it, he immediately vetoed it, and directly excluded it, this company will be good if he doesn't deal with it in the future, how can he help them advertise.

Since in order to ensure the value of advertising, Chen Kangjie will only choose one company to cooperate with in each industry, so many large companies in the same industry will have obvious competition, such as Armani and Versace, Coca-Cola and Pepsi, Pfizer and GlaxoSmithKline, Unilever and Procter & Gamble, Walmart and Carrefour, Motorola and Nokia, BMW, Toyota and Volkswagen, etc.

Chen Kangjie is in Hong Kong this time, and he wants to make the final decision.

The first thing he wanted to meet was the two beverage giants, Coca-Cola and Pepsi, and the two big companies raised the price code to more than $50 million under the impetus of competition, but the difference is that Coca-Cola offered a price of $680 million, and they needed advertising rights for three years, while Pepsi $51oo only needed advertising rights for two years.

Chen Kangjie met with the personnel of the two companies separately at the Western restaurant of the Peninsula Hotel, Coca-Cola sent their COO (Xi Operating Officer), and PepsiCo President Roger Enrique personally came out.

Compared to Coca-Cola, PepsiCo at this time seems to be still small, they have just made a divestiture, KFC, Pizza Hut and TacoBe11 restaurants separated from the company to form a new Yum Global Company, PepsiCo is to concentrate on brand building and brand marketing to have this important move, therefore, PepsiCo is relatively more than Coca-Cola to get the opportunity to cooperate with Chen Kangjie, as the most globally valuable and has not yet taken over the advertising superstar, the image is really good。

The COO sent by the wealthy Coca-Cola Company and Chen Kangjie are still very warm and cordial, and they also know that PepsiCo is competing with them, but it seems that they should know the strength of their opponents very well, and they don't believe that they can get 51oo US dollars in cash at once, and their global influence is much larger than Pepsi, and the price of 68oo US dollars is simply an unprecedented sky-high price, in the long run, it is a good choice to choose Coca-Cola, perhaps for this reason, this COO seems to be less persistent and sincere。

Roger Enrique felt much better about Chen Kangjie, and in order to meet Chen Kangjie, he flew from the New York headquarters to Hong Kong overnight.

"Long, I don't shy away from it, there is still a big gap between our company and Coca-Cola in terms of influence and strength, and it is indeed difficult for us to come up with $51oo in cash at once, you know, our group has just done a divestiture, and the financial aspect is relatively tight, but I promise, $510,000 will not be less, I came with great sincerity, in terms of advertising shooting, we will fully respect your opinion, we know that the time is tight, so we will not necessarily ask you to attend some events, the price we offer is only your image use rightsThe gray-headed American spoke with sparkling eyes and a sonorous tone.

"Then how do you pay $510,000. Chen Kangjie asked curiously.

"We can pay in installments," says Roger Enrique, succinctly.

"Hehe, if that's the case, it may not be very good for you, I believe that as an international company, your $510,000 is just a temporary lack of extra cash, I understand that you have asked Mike and Madonna to endorse before, it seems that the effect is not very good, but it is not as good as Coca-Cola's use of Louis Armstrong, Grocho Max and Hamfley? The effect of Bo Xingte and others is good, and their fame is supposed to be very different, have you ever thought about what makes the income not up? Originally, he was talking about advertising, but Chen Kangjie cared about other people's operations.

"Hmm. Roger Enrique was visibly stunned for a moment, he never imagined that Chen Kangjie would throw out such a question, and it was still a question that they didn't pay much attention to, and even if someone did, they didn't get a definite answer.

"Actually, we may have another way of working together, which can not only relieve your financial pressure, but also solve this problem", Chen Kangjie did not wait for Roger Enrique to think about the answer, and continued with a smile.

Roger Enrique, the entrepreneur, was completely attracted by Chen Kangjie's suggestion, and the conversation between the two was gradually controlled by Chen Kangjie's rhythm and direction, no way, Chen Kangjie's suggestion was very tempting, if it could really achieve that effect, then Pepsi could really compete with Coca-Cola.

"How to cooperate. Roger Enrique, who was sitting opposite Chen Kangjie, moved his buttocks, leaned forward, and asked solemnly.

"In order to show sincerity, I will tell you why your advertising will not be effective before, frankly speaking, your advertising strategy is too focused on celebrities, as a result, people only remember celebrities, only pay attention to celebrities, but do not pay attention to the product itself, you look for Michael Jackson on the highway with a group of children to shoot the commercial, to be honest, very exciting, but in a few minutes, Pepsi appears in very few shots, careful people can see that the actor is holding Pepsi in his hand, people who are not careful, will completely ignore it, from beginning to end is a large and a small group of people fighting Mike's dance, which is really attractiveBut it's a commercial, not an mV, and even if you show the Pepsi logo at the end, who cares at the time. In order to implement his cooperation plan, Chen Kangjie first said a very convincing sentence, which is actually the case, this is not Chen Kangjie's nonsense.

"That's it, it's so, yes, yes, no wonder a lot of people like to see that ad, but our sales haven't increased significantly,,,,,, Long, you say, how do we work together. Roger Enrique was indeed impressed by Chen Kangjie, many questions are so wonderful, I can't think of it, but when others say it, they think it's so simple.

"It's very simple, I don't charge you for advertising, but I want to split a cent for every can of your can of Coke, 2.5 cents for a 1.25-liter bottle, and 5 cents for a two-liter bottle. Chen Kangjie took the lead in saying the way he wanted to distribute benefits, and how to use the celebrity effect to highlight the product will not be talked about first.

Listening to Chen Kangjie's interest appeal, Roger Enrique was silent, he was constantly thinking and evaluating, on the surface, Chen Kangjie's price of a can of Coke and a cent is not high, but if you multiply it by the huge base of the total amount, it will be a remarkable number, for this, Chen Kangjie is clear, and Roger Enrique is also clear.

"Long, to be honest, we sell a can of Coke for 2o cents, and the percentage of you taking one dollar is not too high, but I'm worried that the board won't agree, I know you're a talented person, you must have a way to increase our sales through guò advertising, but you see, can this price be lower. It can be said that Roger Enrique is also very sincere, although there is an element of hypocrisy as a negotiating pretext, but it is very unlikely that their board of directors will agree.

"What do you mean? Chen Kangjie did not bid again, but kicked the ball back.

"What do I mean,,,,,。 "I can only give you 50 percent of this basis, a can of o.5 cents, 1.25 cents for 1.25 liters, and 2.5 cents for two liters."

"Well,,,,,。 ”。

"Long, if we can, we can sign a long-term contract for 10 years", perhaps fearing that Chen Kangjie would refuse, Roger Enrique immediately added.

"Okay, deal, we're so decided, this year I will direct and act in a commercial film for placement, and more importantly, you can make my image on the packaging bottle, in this way, I will form a unity with your products, and consumers will make a good choice", Chen Kangjie originally wanted to take a look, but when he heard that there was a ten-year long-term contract, he was moved and readily agreed.

"yes, yes, why didn't we think of putting celebrity images directly on the packaging, Long", Roger Enrique gave a thumbs up, "and you're worth 50 million dollars".

"Hehe, Mr. Enrique, you don't want to compensate me with an extra fifty million dollars. Chen Kangjie joked happily.

"No, no, no, I'm just too excited," Enrique quickly waved his hand in embarrassment.