Chapter 25: Sky-high endorsements

Chen Feng, Cao Yunfang, and Adams hurriedly stood up from their seats and greeted them.

Giorgio Armani also smiled quickly at the two and extended his hand.

"Mr. Armani, I am very honored to meet you. Adams was very happy and took Giorgio Armani's hand first. For this big man in the fashion industry, Adams has certainly admired it for a long time.

"I am also very honored, Mr. Adams. Giorgio Armani smiled politely and shook Adams' hand. After the two let go, he took the initiative to reach out and hold Chen Feng's hand, looking slightly excited: "Long, I have watched your press conference this time, and I appreciate your courage and wisdom, as well as your honesty. ”

Chen Feng smiled: "Thank you, I have admired Mr. Armani very much since I was a child, and I am flattered that you can come to see me in person this time." ”

Chen Feng's words are not entirely false, whether in his previous life or in the future, he respects this old man who has led the fashion trend for decades, as well as his enthusiasm for various charities.

Both of them looked at each other and smiled, quite a bit of a hero cherishing heroes, although the two heroes were old and young.

Chen Feng introduced him to his agent, Cao Yunfang, and Giorgio Armani also shook hands with her politely.

Chen Feng personally pulled a chair and invited Giorgio Armani to sit down, and then called the waiter and asked him to order. On Chen Feng's recommendation, Giorgio Armani ordered a lot of Chinese food.

"Long, although I prefer opera, I also have some love for a few of your popular songs. I just tuned in at this year's Grammys, and then I was amazed to find out that you were wearing our Armani casual clothes on stage, and they were so seamless that it was as if my casual clothes were designed just for you. At that time, I had the idea that I would design the clothes for you myself in the future, because only you can truly interpret the essence and inner meaning of our Armani clothing. ”

"I'm deeply honored by this, in fact, even if you don't say it, I want you to design my clothes for me in the future. ”

The two couldn't help but smile at each other.

During the serving period, several people talked and laughed, and there was no contract for the time being.

It wasn't until more than a dozen dishes were served that Giorgio Armani said: "Long, our Armani company has invited you to be an endorsement from a very sincere time, frankly speaking, in addition to your fame, your overall fashion atmosphere, as well as your personal temperament, are very much in line with our Armani fashion concept, and the latter is obviously more touching to my heart than the former, so this time I personally came." ”

Seeing that the other party finally brought the topic to business, Chen Feng also said directly: "Of course I know Mr. Armani's sincerity, especially for you to come in person this time, I am also very moved in my heart." However, with all due respect, the five-year contract you are offering is too long, and I think three years should be about the same. ”

Cao Yunfang, as Chen Feng's agent, also immediately followed up: "Yes, Mr. Armani, Long's current popularity is still improving, I believe that his net worth will continue to rise in a year, or even half a year later, and, frankly speaking, a five-year contract is a constraint for Long, and it is also a risk for your company, so for the benefit of both parties, I signed a three-year or two-year contract first." Not long ago, Ms. Donatella Versace, the president of Versace, called us and offered $50 million to sign a four-year endorsement contract with Long. ”

Giorgio Armani and his assistants couldn't help but change their faces slightly. Giorgio Armani hurriedly said: "With all due respect, Versace's clothing is very inappropriate with the overall temperament of Long, not to mention that they are more inclined to the development of women's clothing. And the long is male. ”

Cao Yunfang nodded and said: "Yes, Mr. Armani, I also think that the overall temperament of Long is not very consistent with Versace's fashion concept, and Long itself is more inclined to your Armani clothing, so Versace will not consider it for the time being." ”

Chen Feng said with a smile: "The design concept and style of Versace's clothes are a little unsuitable for me. Otherwise, I would have worn it when I was on the Grammys. ”

When Armani and his assistant heard this, they couldn't help but secretly breathe a sigh of relief, for Long's influence or more precisely, the considerable benefits that Long's brand effect brought to Armani, just the work of the past few days, because Long appeared in Armani wearing Armani at the Grammy Awards, this live advertisement immediately made the same Armani casual clothes out of stock worldwide, and even made Armani's global turnover increase by several percentage pointsThis qiē is to enhance the brand value of Armani and enhance its influence in the world.

"Long, of course you made the right choice. Giorgio Armani laughed, "That's why I'm here to see you in Hong Kong." As a reaffirmation of our sincerity, we are willing to pay $55 million, and we can guarantee that we will pay it in one lump sum after the ad is filmed, rather than the usual instalments, but we have one requirement that this period be five years, and that we have a right of first refusal after five years. ”

Cao Yunfang smiled: "It seems that Mr. Armani is very optimistic about the future prospects of our long?"

Giorgio Armani also smiled and asked, "Aren't you?"

Everyone laughed when they heard this.

Adams said: "Mr. Armani, I admire your vision and courage, but, with all due respect, although the $55 million advertising endorsement fee is considered sky-high, for Long, it does not fully reflect his current value." You must know that Pepsi has already issued him an endorsement contract of $60 million, and there is also a commission for portrait rights. ”

"Oh, so have you reached an agreement with Pepsi?" Armani looked at Chen Feng and Cao Yunfang curiously.

Cao Yunfang was somewhat dissatisfied with Adams revealing Chen Feng's business contract to outsiders, but she was not easy to show when outsiders were present. Chen Feng didn't care, believing that Armani and his assistant should not be talkative, and replied with a smile: "Eddie Lanadson, vice president of PepsiCo, will probably come to Hong Kong tonight, and if there is no accident tomorrow, I think I will officially sign a contract with him." ”

Giorgio Armani nodded, groaned and said: "We Armani will launch a new men's underwear line, and if you promise to give me a lingerie commercial, we can also give you an endorsement contract of 60 million US dollars." ”

"No! This is absolutely not possible!" Cao Yunfang categorically refused: "Mr. Armani, you have to know that he is not yet an adult, if he takes over the underwear advertisement, it will attract a lot of criticism, produce negative effects, and will bring harm to his popularity, we can consider taking over the underwear advertisement after he becomes an adult." But at the moment, absolutely not. ”

Adams also made it clear: "I am also against this, as a signed artist of our Jupiter Records, I can't let him do things that damage his image and popularity." ”

Chen Feng didn't say it, but he was also disgusted in his heart that he made money by selling hue advertising, and even when he became an adult, he would not necessarily take on underwear advertisements. This may be a reflection of the cultural differences between the East and the West.

Giorgio Armani saw that both of them were opposed, and also saw Chen Feng's expression, and was very disappointed in his heart, this time they Armani men's underwear series has put a lot of effort into it, and he is also very concerned about it, one of the reasons why he came to Hong Kong this time is also to try to persuade Long to take over their Armani underwear advertisement. He can imagine that if Long can really take over their Armani underwear advertisement, after all, it will bring them a real lingerie sales frenzy.

"Well, then, I respect your decision. However, I hope that when you become an adult, you will come back to shoot our Armani underwear advertisement, and we can give you another well-paid endorsement contract for this. Giorgio Armani said with a second word.

"I'll think about it. Chen Feng nodded and replied.

"Well, Mr. Armani, we have two. Cao Yunfang said bluntly, "One is a three-year endorsement contract with an endorsement fee of $30 million, and the other is a five-year endorsement contract with an endorsement fee of $60 million." That's our bottom line. If we can, we can officially sign a contract today, and tomorrow we can let Long shoot advertisements and endorse you. ”

Giorgio Armani obviously expected such a condition, and after a moment of silence, he nodded solemnly and said: "Okay, I choose the second one, but I also have one condition, that is, Long must shoot at least one advertisement for us every year." ”

One a year, that's five in five years. In this regard, Chen Feng also felt that it was not unacceptable, after all, people are very generous, and with so much money, if he only took a few photos for them, he would not be able to say it.

Cao Yunfang looked at Chen Feng inquiringly, and after seeing him nodding slightly, he agreed: "Yes, your condition is also reasonable." ”

"Very good! Cheers to celebrate our intention to work together. Giorgio Armani took the lead and raised his glasses, and the crowd followed suit, holding them together, and then drinking them all.

"Long, if you don't mind, I think we'll notify our lawyers now and formally sign the contract. Giorgio Armani was a little apprehensive before he signed a contract, despite the high endorsement fee.

"OK, no problem. We can go to the law firm now. Chen Feng also said very simply.

"Well, we're pretty much eaten now, so let's go right away. Giorgio Armani wiped his mouth with a napkin and stood up first.

Chen Feng and the three of them looked a little impatient, and they all felt secretly funny in their hearts, but of course the three of them also understood. After all, before the two sides formally signed the contract, he still had to worry about the danger of being dug up.

So, a few people ended the lunch in a hurry and went out of the hotel to the law firm together.

In the car, Chen Feng informed Mai Xiangdong by phone, because the distance was relatively close, and it took a few minutes to reach Mai Xiangdong's law firm.

Under the protection of the riot police and armed special police, everyone came to the Mai Xiangdong Law Firm on the third floor of the office building, and their group of people naturally attracted the attention of many people along the way, but fortunately, Chen Feng, Adams, and Cao Yunfang all made the necessary makeup and cover-up, but no one recognized their three big stars.

With the help of the lawyer brought by Mai Xiangdong and Armani, after half an hour's effort, the two parties drafted this sky-high endorsement contract together, and after the parties on both sides read and discussed with each other, Chen Feng and Armani solemnly signed their names on it.

After signing the endorsement contract, Armani was like a reassuring pill, and officially asked Chen Feng: "Long, I hope you can come to our Italy in the next few days and start shooting commercials immediately." ”

Chen Feng was slightly stunned and said, "Mr. Armani, do you think you can shoot an advertisement in Hong Kong?"

"Long, we have agreed on an advertising agency in Italy, where the technical talents and equipment can better shoot the advertisements we want, so please come to our Italy for a trip. Giramand politely invited.

"It's the uncle who gives the money, let's go to Italy for the 60 million dollars, and you can also see Rome and Milan as a tour. Chen Feng thought comfortingly.

"Okay, I'll try my best to cooperate, but in the next few days, I still have to negotiate endorsement contracts with several other companies, so it will probably be a few days. ”

"OK, no problem. However, because of the company's affairs, this time, I can't stay in Hong Kong for a long time, and I'm going back to Italy at six o'clock in the evening, so I can't wait for you to leave with me. Armani said with some regret.

"It's okay, Mr. Armani, we'll see you in Italy in a few days. ”

Chen Feng politely shook hands with him and said goodbye, and at this time, his assistant took out a Polaroid camera and took a photo of the two of them with a click.

Giorgio Armani then left satisfied.

As soon as he walked on the front foot, Cao Yunfang said to Chen Feng with excitement on his face: "Chen Feng, you signed a sky-high contract today. I believe this is by far the most expensive endorsement contract in the world, if not one of the highest. ”

Adams said with some cold water: "As far as I know, when Tiger Woods signed a contract with Nike in '96, he had an endorsement fee of $40 million, and this year it is said that his endorsement fee will rise to $100 million." In my opinion, Long's current net worth is only higher than that of Tiger Woods, from a certain point of view, in fact, this time Long's Armani endorsement can be regarded as Armani Company earned, I believe that as long as Long's endorsement advertisement comes out, they will definitely earn back this advertising fee in a very short period of time. They don't just look for spokespeople, they all have special consulting companies and appraisal companies in advance, and they have analyzed and evaluated the commercial value of LONG itself. ”

"Adams, what do you mean by that?" Cao Yunfang frowned, "Could it be that Chen Feng has suffered a loss in the 60 million endorsement contract signed this time?"

"Hehe, I'm just saying it casually, don't mind. Long's endorsement contract is barely quite generous, after all, Armani promised to pay all the endorsement fees at one time, this condition is really very generous, and the industry generally pays it year by year. It seems that Mr. Armani has made a heavy bet on Long this time, and he must be very optimistic about Long's future prospects. ”

"Nonsense!" Cao Yunfang scolded.

Chen Feng saw that the two were getting worse and worse, and couldn't help but smile bitterly in his heart, and said differently: "My current net worth is currently at this level, if they see my commercial value in a few years, it will be possible."

A better endorsement fee, $100 million by then is not a myth. ”

"Hehe, ambitious. Adams laughed.

Cao Yunfang also nodded excitedly, although this endorsement contract, her agent does not have any commission, but this contract is also born from her hands, of course she can't help but be excited.

Speaking of which, Chen Feng picked up his mobile phone and looked at the time, it was almost afternoon... The bell came, and he hurriedly picked up his mobile phone and called Momiji. was told that they were still waiting for Chen Feng to go back.

Chen Feng was slightly moved in his heart, and immediately asked them to prepare to go, and without saying anything to Cao Yunfang and Adams, he greeted him directly, and flashed people directly.

After meeting everyone at the door of Cai Shuqing's house, dozens of people marched towards Lantau Island.

Lantau Island is the largest island in Hong Kong, nearly twice the size of Hong Kong Island, and is located in the southwest of Hong Kong Island. Half an hour later, when I arrived at my destination, I saw the Tian Tan Buddha on Lantau Island, which is said to be the world's largest outdoor bronze seated Buddha, with a height of 26.4 meters, plus the lotus seat and pedestal, with a total height of about 34 meters and a weight of 250 tons. There is a saying that because the pedestal is designed in imitation of the Temple of Heaven in Beijing, it is called the Big Buddha of the Temple of Heaven. The big Buddha is a statue of the Buddha Shakyamuni, solemn, kind, looking up and feeling calm, can't help but be in awe.

At this time, the cable car has not yet been built, otherwise you can enjoy a 360-degree view of Lantau Island, but it is not bad to see it like this.