In the first volume, Xiaohe showed his sharp corners, Chapter 653, selling cards to make money

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By the end of August, all the shops in the Taihua hypermarket had been rented out, which was much shorter than they expected.

The main reason is that the traffic brought by Taihua supermarket is too large, from the beginning of its opening, Taihua supermarket in any city, including in the capital, the magic capital, such a big city, have quickly become the most famous location, and even several cities, has become one of the landmark units.

Moreover, the background strength and development potential shown by Taihua Supermarket are too great, and other companies are also very shrewd, and if you don't grasp such a good opportunity, it will be a loss.

It has been said that there are two main reasons why companies like KFC and McDonald's can succeed. The first point is branding; The second point is site selection.

To give a very simple example, if KFC and McDonald's are opened in the countryside, even if all the people in the village know that this is a big international brand, they will not make money because there are few people, because the per capita purchasing power is too poor.

Why do KFC and McDonald's franchise stores have special people to inspect and select locations? Because they believe that the most important thing is to stabilize the flow of customers. Not everyone will come all the way to eat at your place just because you are a world-famous restaurant company.

To be honest, the taste of fast food is not so good, and many restaurants can make the same taste. This is also the reason why so many similar fast food restaurants have developed later, they just choose a good location, and then the taste is similar, and they can make business good.

Although Taihua Supermarket has rented out all the shops, and the rent is also paid annually, the rent for the first year is really not very high.

Taihua Supermarket Group wants to test the profitability of other stores so that it can decide whether to raise prices next year. If the price increases, how much is appropriate. Other companies are also worried that the popularity of Taihua supermarket is only temporary, what if it goes downhill in two months? The rent was too high, and they didn't dare to decide so quickly.

So many shops for rent. Coupled with the brand deposit to enter the Taihua supermarket, it is not a small amount together. After seeing the popularity of Taihua Supermarket, Fu Guangzheng felt that it was too few to open 20 supermarkets at the same time, and it was best to establish more than 100 supermarkets in the country as soon as possible. Ensure that each province has at least three Thai-Chinese supermarkets, some more developed cities, cities with larger populations, can open a few more.

Because he received the news that Carrefour has been doing market research in Huaxia, and I heard that it is preparing to enter the Huaxia market next year. At present, there are only two cities investigated, the capital and the magic capital.

For the time being, they don't think Huaxia is suitable for opening a hypermarket, because they don't see the potential of the market. With such a large population in China, this kind of hypermarket has great market potential.

Think about when Carrefour first opened a supermarket in France. France's economy is far inferior to that of China.

There is also the person in charge of Wal-Mart's Asian region, who heard that he is also interested in entering the Chinese market, and is currently in the investigation stage.

If these two big groups see that the hypermarket can be completely successful in Huaxia, then they will definitely enter the Huaxia market quickly, and then two and their strong competitors will appear.

Not only that, Fu Guangzheng also learned that in many cities, some people have registered companies and want to copy the model of Taihua Supermarket Group. Open a supermarket chain.

Many of these companies have a government ~ government background, with the support of the local government ~ government, and their development is likely to be more smooth than that of Taihua Supermarket Group.

They may not be able to open a hypermarket on such a large scale, but they only open a supermarket. It's still no problem. Even if the development is good, you can directly open a supermarket chain.

For example, in Bingcheng, there is currently a state-owned supermarket that is already in preparation for opening, and Fu Guangzheng has not reacted to the fast action, so he should have prepared it a long time ago. It is expected to open in October this year!

Taihua Supermarket Group. In the Chinese counterparts, it has become the public enemy of the whole industry! If the good areas are occupied by others, it will affect the pace of expansion of Taihua supermarket.

That's why Fu Guangzheng became so eager, and Li Zekai also agreed, and even Li Chaoren and Fu Rongbing agreed.

Now there are several options, the first is that everyone continues to invest proportionately, and then there is money to open more chain hypermarkets.

The second is the loan, although Taihua Supermarket Group has a lot of registered capital and real estate, but the brand value is not high, and the loan can not be much, at least they are not very satisfied.

The third is to continue to overdraft the profits of the Taihua Supermarket Group and withdraw most of the liquidity, including the use of the deposits of those merchants.

At this time, Feng Yu proposed another plan.

"Of course, it is not too difficult for you to make additional investments in proportion. But you should also know that we open a chain store so quickly, there will inevitably be less profitable, that is to say, we will have a long time to occupy funds, this is not a wise investment choice, the first 20 stores, we have not been short to investigate, and now to pursue speed, there will inevitably be loopholes. ”

"Of course we know this, but the scale of our Taihua supermarket group is still incomparable with Carrefour, Wal-Mart and other multinational retail groups, once they enter, there will inevitably be some relevant policy support. If they are allowed to gain a foothold, the market will give up part of it for nothing. There are also people who follow the trend in those places, they will also seize our market, if the good areas are occupied by them, it will be too difficult for us to enter again. Now we need to get down as quickly as possible, and we should sign the agreement at the very least. Fu Guangzheng said.

"I know what you said, I'm not against expanding now, it's just that we don't need to invest more, loans are a way, although the amount will not be too much, but it should be enough to open ten hypermarkets. What I want to say is that I think it's a good way to overdraft the profits of the Taihua supermarket group. Feng Yu said with a smile.

"Brother Feng, overdraft profits can raise a lot of funds in a short time, but once there is any problem, the company will quickly fall into a state of paralysis, and of course we can continue to inject capital to save, but it will inevitably have a big impact on the brand, which will make people think that we are a shell company." Li Zekai frowned and said.

Li Chaoren has already promised to continue to inject capital into him, so he is very opposed to overdrawing profits, but not to loans.

"Our Taihua supermarket doesn't seem to have launched a membership card yet, right? Haven't promoted shopping cards either? In my opinion, the potential of these two cards is completely untapped! Feng Yu said mysteriously. (To be continued.) )

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