In the first volume, Xiaohe showed his sharp corners, Chapter 654, selling cards to make money

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Loyalty cards and shopping cards? These two cards have a lot of potential? The company's executives are confused, why don't they see it?

If you want to talk about membership cards and shopping cards, there are supermarkets on the other side of Xiangjiang, and the ones sold can also be said to be acceptable, but they don't make much money.

A membership card, in simple terms, is a card held by a member to prove his or her identity. The supermarket's membership card is the identification card of supermarket members, and its function is nothing more than to enjoy some membership benefits.

Of course, the shopping card is also easy to understand, which is equivalent to a card-type consumption voucher.

"Everyone doesn't seem to believe what I say, in the supermarket, you are all more experienced than me, but again, you don't know the mainland at all! When I said that the supermarket could be made bigger, you were all worried that it would be too risky to open too many stores at once. Now, you all want to open a store faster, more aggressively than I am. ”

Seeing the sneering look on Fu Guangzheng's face, Feng Yu continued: "Have you found it, there are now private clubs in the mainland, in Nanyue, Beijing, Modu, Jinmen and even many provincial capitals, and the access to private clubs is a membership card. ”

"In your opinion, a loyalty card is a kind of loyalty card, or the equivalent of a discount card. But don't forget that membership is also a status symbol. ”

Fu Guangzheng and they are all at a loss, is membership still a status symbol? Is membership that important? Isn't it just a means to win over customers and increase the rate of customer returns?

Seeing their blank eyes, Feng Yu sighed, they didn't know at all how heavy the people of Huaxia were at this time. I also come to the supermarket to shop, I am a member, you are not, I have a sense of superiority over you.

"We have parking at the supermarket for a fee. But as you can see, there are not many cars in the mainland. Those who have cars are not willing to pay for parking, they prefer to park on the side of the road and walk a few extra steps, so there are not many people parked in the parking lot. But if we have a membership card person. Can you spend points and park for free? What if we had a member day every month that would allow them to enjoy the membership price? Or if you have a membership card, can you pay the bill first? ”

Anyway, there aren't many cars in the parking lot now, and let's talk about the original parking lot. I didn't plan to use it to make money. But with such a discount, I believe that many people who have a car will apply for a membership card, and there are many aspects, so they can't go shopping every time, and they have to walk a while, then they can't enjoy the convenience of having a car.

Not all members will come on a member day, but it can greatly promote spending. People have the psychology of crowding, especially the Chinese people, who like to join in the fun. When they saw that a lot of people went to the Taihua supermarket to shop. They'll want to check it out, too.

The priority checkout of membership cards solves the problem that many people are reluctant to queue. It is even possible to set up a member checkout channel to serve members, which satisfies the psychology of many people experiencing superiority.

Fu Guangzheng and Li Zekai glanced at each other, as if what Feng Yu said made some sense. These methods don't seem to be special, but as long as they are properly promoted, they should be able to sell a lot of membership cards.

"So how do you apply for a membership card? On the Xiangjiang side, a membership card will be given for a single consumption of a certain amount. Moreover, you can earn points for the amount you spend, and you can use the points to redeem them for cash. Fu Guangwei said.

"Gift? Of course not. Our membership cards are sold for money! There are two grades of membership cards, and ordinary membership cards are also called VIP cards. Premium membership card, also known as SVIP card. Ordinary cards sell for 30 yuan each, and premium membership cards sell for 200 yuan each. ”

"Two hundred dollars a piece? If this is in Xiangjiang, the price is not high. But in the mainland, will anyone buy it? This is equivalent to an ordinary worker, most of the month's salary, just to buy a membership card? Li Zekai frowned. In fact, he wanted to say that with such a high price, even in Xiangjiang, it wouldn't sell much.

Feng Yu shook his finger: "Ordinary workers, of course, buy ordinary membership cards, and the preferential conditions they enjoy will not be so many." For example, free parking will not be available to ordinary members, because ordinary people can't afford to buy a car. The premium membership card is for those who are rich or powerful, and two hundred yuan is not much for them. I even think that 200 yuan is a bit low. ”

"How many copies do you think we can sell this membership card?" Fu Guangzheng asked.

Feng Yu held up a finger.

"A thousand?"

"10,000 premium membership cards, per supermarket."

"Ten thousand? Every supermarket? So what do you mean, just a premium membership card can sell for 40 million? Wouldn't you be too optimistic? Fu Guangzheng asked.

"It's not optimistic at all, and even I'm sure that 10,000 copies are not enough to sell. Each of our supermarkets claims to provide only 3,000 premium membership cards, and the rest can only buy ordinary membership cards. ”

"Hunger marketing?" Fu Guangzheng quickly reacted to what Feng Yu meant. But hunger marketing is not easy to succeed, how many companies learn this method, the final product can not be sold at all, and they starve to death.

"That's right. You don't understand the psychology of the Chinese people, the less things they have, the more willing they are to grab. The more someone grabs something, the more willing they are to buy it. Feng Yu said confidently.

"So how much do you think we can sell for membership cards?"

"At least 100 million RMB! And it seems that they are discounted, but we still make money, and we can also clear the inventory on the member's day. ”

"Okay, even if this can be done, but 100 million, you can open two super hypermarkets."

Feng Yu said unhurriedly: "The next thing is the point, that is, the shopping card." Although our supermarket has launched a shopping card, it has never been sold by anyone, it is placed in the cashier of the supermarket, and the price is not low, so there are not many people who ask, right? ”

Fu Guangwei nodded: "Yes, we also did publicity in the store, but many people turned around and left as soon as they saw the amount of the shopping card, and we also discussed whether to launch some shopping cards with a relatively small amount for people to buy back for company benefits." ”

Feng Yu glanced at Fu Guangwei, take a look at your positioning, the shopping card is placed in Xiangjiang, which may be the benefit of a large company. But in the mainland, how many companies can give out such big benefits?

What are the benefits of a gift card? There is no name, no password, and you can directly swipe the consumption. After receiving this, I'm not afraid of being investigated, and my name is not written on it, can't I pick it up before I have time to hand it over to the police?

But when it comes to flowers, it is very convenient, Taihua supermarket, the product range is still very complete. This shopping card is equivalent to a bank card for consumption in a designated place.

Although the function of the shopping card is equal to the voucher, it also has the advantage that it is not easy to damage, and it is much more convenient to use than a voucher and more convenient to give away. Now the maximum face value of vouchers is 100 yuan, and if you give a voucher of 10,000 yuan, it will be a small stack.

"You haven't found the product positioning of the shopping card, and the real positioning of the shopping card should be...... Gift! (To be continued.) )

ps: The second watch, there is another watch ahead. Thank you for the tips of book friends such as Phantom Dream Moon, Youth Without Regrets, ↙ Destroying the Sky ↘, Cold Rice Head, Little Don't Order A Han, Look at the Genuine Version for the Fourth, Fan Z731, Legend Unrealistic and Other Book Friends, thank you. There are definitely more updates today than yesterday, asking for subscriptions, monthly passes, and recommended tickets