Chapter 971 - Propaganda and Momentum (Seeking Orders and Votes)
After the New Year, Mike Liu personally sent the drawings of the redesigned elf car over, Feng Yu opened it to take a look at the appearance, and stretched out a thumbs up to Mike Liu. Pen? Interesting? Pavilion wWw. biquge。 info
I really don't underestimate them, this model is really beautifully designed. I looked at some related parameters again, the trunk has also become larger, and the rear seats have been changed to be removable, so you can get it yourself according to the owner's wishes, which is very convenient.
Everyone circulated the renderings, and they all thought it was very good, but they didn't expect the car to be designed like this. Their confidence has increased greatly, it seems that this car alone can sell a lot this year, so the task of selling 150,000 units this year may be completed!
"Wang Taiwei, get ready, start building momentum for our elf!" Feng Yu said to the automotive project director.
……
After the year, everyone goes to work, the efficiency is not particularly high, and it has not come out of the atmosphere of the New Year, after all, it is not yet the New Year.
Many people are drinking tea and reading the newspaper, and a few words in the newspaper attract them.
"Everyone else has a car, do you want to buy it?"
"If you can buy a car with a monthly salary of more than 2,000, will you buy it?"
"More than 20,000 yuan for a car, do you believe it?"
Words like this aroused everyone's curiosity at once. They rolled backwards and found nothing. What is this, what are these three questions?
There are more than 20,000 yuan for a car, which must be a second-hand car that has been driven for several years. You can buy a car with a monthly salary of 2,000, what a joke! Those who buy cars, which one does not have a monthly salary of more than five or six thousand, and has to save money for a long time. Most of the people who buy cars are bosses, and at the very least, they are also leaders of units or companies.
With a monthly salary of 2,000, even if it is a leader, that is, a group leader, such a person is good to ride a motorcycle, and he still wants to drive?
For a week in a row, there was a certain page in many newspapers, which was these three questions, and there were already people who couldn't help it, called the newspaper to ask, what does this mean.
The newspaper replied that it would be explained in two days, so please be patient.
After two days, sure enough, the layout changed, a picture of a car, occupying the whole page, look at this car, the appearance is really cute, very beautiful, not at all as serious as other cars look, but very young and fashionable.
The first day is the front, the second is the side, the third is the back, the fourth is the top view, and the next few days are the pictures of the inside of the car.
Many people can see that it turned out to be an advertisement for a car, but which car company is so brainless, don't you just put the pictures together, one picture a day, isn't this a waste of advertising money?
But they didn't notice that it seemed that every day when they saw the pictures, there was something new, and because they were not repeated, they were really willing to look at them. If it's a picture, let alone doing it like this for a week, they'll have enough in three days.
They all know that this car is called Elf, and the logo is two letters stacked together, which is not good-looking, but it is easy for people to remember, the first letter of Elf Pinyin.
It took another two days for them to see that this car was actually made by Bingcheng Machinery Company, isn't that the company that produces Songjiang brand cars? A few years ago, the news also reported that it was the first Huaxia car company to export automobiles, and it also exported its technology to Russia.
Is this a new car from their company? That's right, the design is so beautiful, it's only their company, look at the car designed by other companies, it always looks lifeless.
Many people began to flip through the previous newspaper again, what did it say, more than 20,000 yuan for a car, and it was this car? A car, only more than 20,000 yuan? That's impossible!
Some car companies have also noticed this news, other companies have launched a new car, of course they have to pay attention, everyone is also competitive.
At first, they were also very disdainful, thinking that the original text was used to attract attention, and I have to say that it was quite successful. But to say that there are more than 20,000 yuan for a car, how is that possible!
But immediately after, the price of this elf was marked, and the retail price exploded, 29,900 yuan!
It's really less than 30,000 yuan, this price really shocks everyone!
If it is manually assembled by a small local factory, the kind of car that clicks and clicks, and scatters ash everywhere, and breaks down in one whole day, they believe it, but the cars of Bingcheng Machinery Company are famous for their good quality and solid leather, and they will never self-destruct the signboard.
Could it be that this car is really 29,900 yuan?
How can it be so cheap, the retail price is so cheap, so do agents want to make money? Does Bingcheng Machinery Company want to make money? Are they only in the early 20,000s?
For more than 20,000 yuan, you can build a car? The performance must be particularly scummy, absolutely scum!
But when the itinerary parameters were revealed, they were stunned.
The 1.0T engine is equivalent to a 1.3L displacement car. Although the model is petite, the interior space is really not small. The maximum speed can reach 125 miles per hour, five gears, and there are even hot and cold air conditioners!
There are also some other performance parameters, all of which show that the performance of this car is not worse than Xiali, or even better.
At this time, advertisements for elves began to be shown on TV, two young men and women, sharing a parking space, and the meeting of their eyes seemed to indicate what story had happened.
The advertising slogan is: Songjiang - Elf, the first choice of young people, the first car in my life!
The phrase "the first car in my life" has stimulated many people. Many young people actually want to buy a car, but a car is cheaper than 100,000 yuan, and they can't afford it at all.
But now, a car of less than 30,000 yuan, if you use a car loan, you can drive away for 10,000 yuan, and the repayment in a month is less than 1,000 yuan, and it will be paid off in two years, and you can really buy a car with a monthly salary of 2,000.
At this time, many young people are more interested, and it seems that this car is still very popular with girls.
Don't look at this car is cheap, but the brand is hard, the sub-brand of Bingcheng Machinery Company is produced by the same factory as Songjiang Automobile.
Matsue - Glory has you heard of it? The price is 1.08 million, and you need to book in advance to buy it!
What's more, this company's car is still an export product, and it is also building a joint venture factory in Moscow, which is the strongest among the Chinese car companies.
Didn't the above say that you can also go to the sales point of Songjiang Automobile to enjoy after-sales service, which means that the failure rate is as low as that of Songjiang Automobile.
Why does Feng Yu advertise like this, one is because the production line is still being modified and debugged, and the production of elves has not yet begun, and the other is to slowly hang everyone's appetite, step by step, so that people pay attention to the elf car.
Now, it seems, they succeeded!
Every day, the 4S store makes an appointment to see the car calls, and the first day of the listing is not a weekend, dozens of units have been sold, and the sales of this car this year may be able to give you a big surprise!
…… (To be continued.) )