Media advertising is certainly not enough. www.biquge.info Feng Yu arranged for some people to drive Songjiang-Elf in major cities and drive on the main roads, especially during the morning, noon and evening rush hours.

Many people who commute by bus, or commute by motorcycle, can always see an elf driving by on the road, and they find that this car is really beautiful, they are very envious, and even have a desire to buy.

When the posters of Songjiang-Elf were posted at major bus stops, more people went to the 4S store to see the car.

For less than 30,000 yuan, they can buy a car, which before, they only dared to think about those tattered second-hand cars. This is brand new, and it is still produced by Bingcheng Machinery Company!

This car redefines the concept of private car, which is a means of transportation used for transportation, mainly for the convenience of travel. Fashionable appearance, bright colors, energy saving and fuel saving, and economical have become the main selling points of the elf, and these selling points have also stimulated other car companies.

Doesn't Huaxia have such a miniature car? It has been there for a long time, Otto, in the early 90s, it began to be produced, but unfortunately it has not been sold well, the technology is backward, the appearance is terrible, the quality is average, and there is no publicity. But that's it, Otto still has several factories in production, but only one can guarantee a slight profit, and all the others are loss-making.

Just when they were about to abandon the minicar, they saw the success of the elves. It's also a miniature car, why are elves so popular?

The CEOs of Otto's four factories got together for a meeting to study the future development of the factory.

"Other people's minicars are years behind ours, so why are they selling so well?"

"The price is a problem, our car will sell for more than 60,000 yuan, and other people's will only sell for more than 20,000 yuan."

"More than 20,000 farts, what's the difference between 30,000? The one hundred dollars left to buy a car? That's a gimmick! Someone said disdainfully, with a strong sour taste in his words.

They are ready to give up the field of models, and as soon as others do it, it is a big seller. They sent people to see the hot sales scene, not to mention municipalities directly under the central government such as Beijing and Modu, even in some cities in inland provinces, many people are consulting and buying. Even if this enthusiasm passes, there are more elves running on the street, which is another kind of propaganda, and there will definitely be more people who buy it.

This elf, if you can't get it this year, you will sell more than 40,000 units! And what about them Otto? Not at four thousand!

People have to die more than people, and goods have to be thrown away!

"Lao Wu, don't talk angry, let's study how to learn from each other's strengths and develop our Otto, but we are not here to complain. Is there any other reason besides price? ”

"The exterior design, their car looks a lot more beautiful, and the front face is memorable at a glance. The biggest feature of our models is that they are ugly! ”

"There is also publicity, look at people, newspaper publicity for a month, TV advertising, radio advertising, print advertising, etc., just advertising costs, I think this year will be at least 20 million yuan, do you say they can earn a thousand yuan a car? You have to sell 20,000 units to recoup your investment, right? ”

"Anything else?"

"Of course, there are, look at people's sales channels, Songjiang Automobile has more than 100 4S stores, right? We can, not at all, just a few points of sale, still in the corner, where is anyone paying attention. ”

"I think the performance is also a big gap, their engine technology, we really can't compare, that performance, better than Xiali, right? Maybe it can be compared to Beverly. ”

Xiali and Beverly are also one of the most common models on the street, because they are now one of the three major taxis, and one is a large hair noodle known as the yellow worm.

As he spoke, several people were silent, and the technical gap was the biggest flaw. If they have such good technology, then all other gaps can be bridged.

Several leaders thought about it, or start with the simplest appearance, it would be better if they could reduce costs, otherwise the four factories of them would really have to be two or three.

……

"What do the technical departments do, look at the Bingcheng Machinery Company, there are new models launched every year, you can't design a new car? It is always said that if you have eaten through the technology of foreign parties, then there is a fart, so will you keep buying other people's technology in the future? So what do you want you to do? Mr. Niu of Modu Automobile yelled at the company's chief engineer.

"We can also launch new models, but they are not very competitive. A new car, you always have to advertise, right? And the production line needs to be adjusted, right? At least to be different in appearance, right? Last year we designed a new car, and it wasn't just axed! The General Working Committee said aggrievedly.

Isn't our progress in engine research and development an achievement? There are other related technologies, aren't we progressing?

In general, compared with Bingcheng Machinery Company, how much does it cost to invest in R&D every year, and there are three R&D centers, which can still cooperate with each other. As for us, let's not talk about any of them, we are smaller than others, and our funds are always insufficient. How can we research without money? I can't afford to experiment!

"You always have a reason. Forget it, don't bother to talk about you. I'll just ask you, this elf, let you buy it and take it apart and study it, can we make it? How much does it cost? ”

"We can't build an inline three-cylinder engine, and there is turbocharging technology, we don't have it, if we build this kind of mini car, the cost will be at least 40,000 yuan, and the performance will be worse, and we can't compete with them for the market."

The cost is 40,000 yuan, so how did Bingcheng Machinery Company reduce the cost to more than 20,000 yuan? A one-third gap is not so easy to erase.

"Forget it, this year is still the main promotion of Aodi A6, your technical department also has to work hard, this year's R & D costs doubled, if you can't launch our own car, I'll deal with you!" Niu always waved his hand irritably.

Ma Dan, it's time to let that Li Mingde be arrogant again this year!

Just when they thought that the elf only had this cheapest car, the elf launched a 49,900 yuan car, with a slightly different appearance, a more beautiful interior, and an automatic transmission!

This is the first automatic transmission car independently developed by Huaxia, this time, once again shattered the dream of other car companies to catch up with Bingcheng Machinery Company, it turns out that the technology between them, the gap is so big!

What they didn't expect was that such a good technology could be applied to cheap cars. However, it also proves that the cost of this technology is not low, don't you see that the price is 20,000 yuan higher.

In fact, this is also Feng Yu's strategy, which not only increased the value of the elf car, but also experimented with automatic transmission technology to prepare for the launch of the National Olympic automatic transmission at the end of the year.

After the announcement of the launch of this automatic transmission wizard, it immediately received more attention, and in the future, this car will be called the second? Milk? Cars, of course, these are all afterwords.

……

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