Since August, AIWA's sales have soared again, and with the launch of their new products, their market share has also increased again, and the threat to Sony has also grown.

Norio Oga has already proposed to Sony's board of directors that the strategic cooperation agreement with AIWA should be terminated in order to stifle the momentum of AIWA's expansion.

Their strategic cooperation includes markets, sales channels, production plants, transportation channels, raw material purchase channels, advanced technology and other aspects, and even market pricing, which are subject to them.

This cooperation, in many ways, Sony is in the lead, it can be said that in the first two years, Sony has been pulling AIWA. But looking at this momentum this year, AIWA is about to compete with Sony, so next year, won't Sony be trampled underfoot?

Although the strategic cooperation agreement was torn up, Sony also suffered a lot of losses, and it may also allow companies such as Songxia to take advantage of the opportunity to rise. But that's all impossible, and they can already see the rise of AIWA.

In the end, the board of directors decided to test AIWA's tone first, and if AIWA does not make concessions, then tear up the agreement and give AIWA a head-on blow!

The Walkman business, although it occupies a large proportion of Sony's current business, is a big business and has a wide variety of operations, and they can bear the temporary regression of a business. AIWA is different, they only have Walkman and its related business, once this business is hit hard, AIWA will inevitably become in debt again as in previous years, and will collapse.

……

"What are you talking about, Sony is going to tear up the strategic cooperation agreement?" Feng Yu received a call from Liu Shengzhao, his brows furrowed, he didn't expect Sony to be so shameless!

But who let this agreement be signed by Sony at the beginning, AIWA was still controlled by Sony at that time, so the conditions were very lenient with Sony, and they tore up the agreement. There's nothing to lose.

But in this way, the impact on AIWA is very large, although it is not a one-time qiē starting from scratch, but all kinds of channels will shrink. Production costs will increase, and profits will shrink a lot.

Yanagi's voice was very frustrated, he didn't expect that Sony would actually break the kettle and take this kind of injury to the enemy a thousand. Self-destructive 800 ways to organize the development of AIWA.

"Sony tore up the agreement, so can Sony's channels still be used by us?"

"Of course, it can still be used, but all our costs of transportation, sales, production, warehousing, publicity, technology research and development will rise, especially the promotion of new products will be blocked, and we will reduce our sales and profits." Yanagi explained.

"Then we don't have some unique channels? How much of an impact did it have on Sony? ”

"There are also, for example, our global factory layout, which is completely ahead of Sony, and our technology research and development, we must also be ahead of Sony. And then there's the Asian market. With the development of Xiangjiang Aihua Company, the market share of this market is about to exceed 50%, which is Sony's traditional market. ”

Feng Yu was weighing in his heart, Sony would rather lose so much than tear up the agreement, it seems that the development of AIWA has indeed made Sony feel a great threat.

However, this kind of thing, he has not seen it in his previous life, many large companies, and some strategic alliances between the same industry. But once one party feels that it is losing and wants better terms, and the other party does not agree, the alliance will be dissolved. Naturally, the agreement was also annulled.

To put it bluntly, it's all about interests. In business, there are no eternal enemies and friends, only eternal interests!

Since Sony is shameless first, then let's see who suffers more, anyway, AIWA wants to grow. You can't get around the mountain of Sony. AIWA is a future electronics giant that he is optimistic about, how can he be defeated by Sony with a single project on Walkman?

Didn't you Sony tear up the agreement, then I'll let you know that after tearing up the agreement, your Sony's loss will be greater than our AIWA!

Next year, Sony's electronic products will be hit hard, that is, the cooperation with Nintendo has broken down, and Sony has lost a lot in video game consoles, and the benefits have been taken away by Nintendo.

Sony tore up the agreement with AIWA, but they didn't expect that the agreement would be torn up by Nintendo in the future, right?

Of course, two years later, Sony also developed another fist product - PS game console, but in two years, how big is the loss? What if AIWA takes the initiative to cooperate with Nintendo at this time?

What does AIWA have? Technology and markets. Perhaps in the research and development of electronic game consoles, AIWA technology is not very strong, but AIWA has a Chinese market, Feng Yu believes that in one year, AIWA can become the leader of the Chinese electronic product market!

Nintendo's products are very popular all over the world, but in China, they are struggling. It's not that the product is bad, but it can't prevent piracy.

Nintendo's game consoles make money, but the most profitable thing is actually the game belt. And in Huaxia, with the sudden emergence of Xiaobawang this year, coupled with the low price, and the game mode compatible with Nintendo, Nintendo has shrunk and shrunk again in the Chinese market. Buy a cheap Xiaobawang, and then buy a pirated game belt, play the same, and it's much more cost-effective. It can be said that a small overlord has blocked all the game giants from Huaxia.

But the little overlord has just emerged, and it has not yet reached the time to dominate the world in later generations. It relies on low prices and CCTV advertising. After waiting for two years, after inviting Jackie Chan to endorse it, the advertising slogan of "Wangzi Jackie Chan Little Overlord" came out, and it really became a giant in the Chinese market!

But in this life, Feng Yu will not give them those opportunities, there can only be one giant of Huaxia electronic products, and that is Aihua!

Feng Yu told him to talk to the president of Nintendo and cooperate in the development of the Chinese market. For the time being, Nintendo may not agree, but when the Aihua brand becomes the first brand of electronic products in Huaxia next year, Nintendo can still not be moved?

And now, Feng Yu is going to work hard to make Aihua brand the first brand of Chinese electronic products, and the first thing is to drive Sony out of the Chinese market!

……

"Eh, have you heard, Sony's top management has insulting remarks about China, grass, he still thinks it was decades ago? Even a few decades ago, when the islanders invaded our China, they would have been driven away by us, and now they dare to be arrogant! ”

"Huh? The little devils of the island country are so hateful, should we protest? ”

"What kind of protest, I heard a saying that Sony wants to attack our Huaxia market in an all-round way, so that our own electronic products in Huaxia cannot raise their heads, so we will boycott Sony's products and make them unable to sell a single one!"

"That's right, just do it, boycott Sony products, and let Sony get out of China!"

On the street, Feng Yu heard two young people next to him say this, and the corners of his mouth rose slightly. Look at these young people, how angry they are. He just asked the dealers to spread this kind of remarks within the universities, but he didn't expect it to have an effect quickly.

The main market for Sony's products is teenagers, and now the entire youth group is boycotting Sony, Sony is in China, and it's going to be finished! (To be continued.) )

PS: Thank you to the city lord of Baiyun and the 830501 for the monthly ticket, thank you if it weren't for the reward from Suoyu, thank you. The third watch was delivered, and around 5 p.m., the fourth watch was delivered