Chapter 315: Defeating Sony at Home (Fourth Update, Added for Alliance Leader yang199174)

Syllable!

Norio Ohga threw the teacup on the ground, and the shards were scattered reads();.

"What are you telling me? Our Huaxia cooperative dealers, now all require returns? How do you manage the Huaxia market? Not to mention that the share is falling month by month, and now it is going to become zero! ”

The person in charge of Sony Huaxia bent over, and his body trembled slightly. Although this market is not easy to succeed in the short term for various reasons, it will become a new growth point for the company's profits in the long run.

He thought he would become Sony's hero, and perhaps he would be able to enter Sony's core management because of this. But I didn't expect that in July this year, it would be his Waterloo!

And at the beginning of August, it became his nightmare!

In August, Sony's sales did not slip, but began to lose money, and all dealers said that they would not buy any more goods from Sony starting in September, and also asked Sony to accept their refund and return applications according to the agreement.

The reason why he drafted this clause at the beginning was because no dealer was willing to sell Sony's Walkman products, and the Chinese market was almost blank, without any competitors, as long as the dealers saw the profits, were they afraid that they would not continue to cooperate?

Originally, everything was normal, but Huaxia broke out the remarks of Sony executives insulting China, and the people in Huaxia began to boycott Sony products, and even boycotted products from island countries.

This qiē has something to do with him, isn't it that he insults China? But who let him fail to make a response plan in time, but made things worse?

If this kind of thing can spread quickly in a short period of time, it must be organized by someone, and the power of the person who organized it is not small.

That's right, put this thing on. Planted on Aiwa's head!

"President Oga, after my investigation, I came to the conclusion that someone was behind this matter. There is a great possibility that AIWA is the ghost of the company! ”

"Are you sure?"

"Yes!"

He didn't know. He just wanted to find an excuse to throw the black cauldron out, but inadvertently, he was wrong.

"You have to think about how to deal with it here, I'll report to the president, and I'll talk about your problem when I come back!"

Sony's incident this time is too big, so what Sony executives insulted China is still reported by the newspapers of the island country. But it's taken out of context at all, and the person in charge of their product R&D department doesn't mean this at all, but no one listens to their explanation.

Especially this wave came too fast, not only Sony's products were boycotted in China, but even the brands of the entire island country were boycotted by the Chinese people.

The most helpless thing for them was that people from the Ministry of Foreign Affairs ~ also called to ask, saying that Sony had a very bad impact on the image of the entire island country.

The island nation was establishing diplomatic relations with China at this time. Although it is not the honeymoon period, the relationship has eased quite a bit. But after the Sony scandal broke out, the Chinese began to boycott the products of the island country. This is a heavy blow to the economy of the entire island nation!

They have been working hard to develop the Chinese market in recent years in order to save the island country's economic crisis. Just a little bit of improvement, it was ruined by Sony!

Sony's president explained, this matter is really nonsense, their company's people, just said that Huaxia's electronic products, more than ten years behind Sony, this is a fact. As for saying that Huaxia will never be able to catch up with Sony. What's wrong with this statement, we Sony. That's how confident I am!

It's okay to be confident, but you can't be proud of reads();. Sonny is proud of his ego. Paid a heavy price for the inappropriate remarks of the company's executives.

Eventually, Sony relented and fired the executive, hoping to apologize for it. In any case, they can't withdraw from the Huaxia market, which is the target market that the company focuses on conquering!

But Sony still underestimated the temper of the Chinese people, although Sony has fired the executive, and even apologized in the newspaper, the Chinese people still did not forgive Sony.

The boycott of other products in the island country is not so strict, because other products have begun to reduce prices and discount promotions to save the market. But Sony has obviously cut the price, but it still can't be sold. Even now there are a group of angry young people, and it is not okay to see others using Sony products, no matter what year you bought them!

Feng Yu originally thought that it would be good to incite the feelings of the angry youths and boycott Sony, but he didn't expect the effect to be outrageously good, and even the products of the entire island country were hit by a huge blow.

Even this matter has reached the level of national diplomacy, but Huaxia is reasonable, so the government ~ government just appeals to everyone to be sensible, but it is not explicitly prohibited.

Because in this way, the island countries are bound to cede some interests in some things, which is also in the interests of the country. As for how this matter spread, no one cares at all, as long as there is no chaos!

Feng Yu didn't expect that there was no Internet, but it just allowed dealers to take the opportunity to spread their opinions, which had a better effect than the Internet in later generations. Of course, this is also related to the fact that people now hate island countries even more, and many of those veterans of the Anti-Japanese War are still alive!

Those dealers are also very shrewd, and took the opportunity to put up a banner - Aihua Walkman, Huaxia Holdings! As soon as this banner came out, with the current indignation of the youth, it was only a matter of time before the Aihua brand Walkman was sold in the Chinese market and monopolized the market.

This is the vanguard of our Chinese counterattack on the island country's electronics market, I have the ability and must support!

In the same way, some Chinese merchants began to play the concept of Chinese manufacturing, taking advantage of the soaring patriotic sentiment of the Chinese people, to play the brand and increase sales.

Of course, there are also a lot of counterfeit and shoddy products, and they took advantage of this opportunity to make a profit. The one who was caught, considered unlucky, went in. But I didn't catch it, and everyone was happy in their hearts!

What made Feng Yu speechless the most was that some "smart people" actually bought Sony's Walkman at a low price, and then pasted another logo on Sony's trademark with adhesive tape, and then took the opportunity to sell it for a profit.

Sony can only pinch its nose and admit it, what else can I do, shipped back to the island country, the freight is not a small amount, not to mention the damage rate, and Sony's Walkman, in the world are unsalable, originally shipped to China, is the old model, and then sent to other places, the same can not be sold, it is better to sell it at a low price in China, recover funds, reduce losses.

Norio Ohga contacted Yanagi before, wanting to negotiate peace with AIWA and re-implement the strategic cooperation agreement to help them reverse their image in Huaxia, but Yanagi refused!

When you tore up the agreement, did you agree to my request? What's more, the big boss Feng Yu also said that he wants to become a competitor with Sony and never cooperate!

Feng Yu saw that Sony had begun to sell at a discount, and he understood that Sony really admitted defeat.

Hmph, Sony also wants to compete with me for the Chinese market, don't forget, here's ...... It's my home turf! (To be continued.) )

ps: It's the fourth shift today, and on the weekend, the fourth child has to go out, and I don't have time to write at night, forgive me. Thanks to 1 ticket, Mrs. Ticket has another reward for the morning sun and dusk. The fourth child will work hard tomorrow.