In the first volume, Xiao Lotus showed his sharp corners, Chapter 641, Advertising Offensive

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Jiang Wanmeng didn't have any expectations for advertising, advertising, is it nothing more than advertising, relying on the number of broadcasts, so that the audience can remember this brand, what is new?

But after he watched the advertisement for the script written by Mr. Feng himself, he was completely convinced.

"Mr. Feng, this advertising slogan is amazing, it will definitely be popular!"

Feng Yu was very proud in his heart, but he still looked modest on the surface: "Before the broadcast, I can't make up my mind." ”

"I don't dare to comment on the effect of the foreign advertisement, but after the domestic advertisement is broadcast, the effect must be very good, and those other VCD brands are going to be finished. It's just that the time of this advertisement is a bit long, isn't the longest of our advertisement on the TV station only 30 seconds? Jiang Wanmeng asked suspiciously.

"The advertisement on the central station is indeed only 30 seconds, but the local station can give us two minutes of time, and the time of this advertisement is just right." Feng Yu has already thought about it clearly, aren't those VCDs of other brands just advertising on local stations, and now we will do it too.

This is called taking someone else's path, leaving others with no way out.

……

"Wind and rain super VCD, four-channel selection, Chinese-Cantonese bilingual switching at will. Nine pictures are displayed, and the wonderful shots are just one point. Original countdown timer to keep track of movie time at any time. Fengyu Electronics, VCD inventor, industry pioneer, brand leader. Wind and rain super VCD, has always been imitated, never surpassed! ”

The most basic 30-second commercial, the whole commercial, no one shows their faces, only a pair of hands, a remote control, a super VCD and a TV set.

In a few simple words, the characteristics of Super VCD are all said, especially the three titles of inventor, pioneer, and leader, which completely distinguishes Wind and Rain Super VCD from other VCDs.

This time, not only the VCD brands such as Dongzhi were compared, but even Aihua and Philips could only bow to the upper hand. There is no exaggeration in the advertising slogan, it is completely realistic, and Fengyu Electronics is the inventor, pioneer and leader.

The two-minute commercial is slightly different, and it looks like a family party. Brother Nan held a microphone and stood in front of the TV and sang affectionately. As soon as his peculiar voice came out, the people in the party began to applaud and applaud. But even so, it couldn't hide Brother Nan's voice.

Then Brother Nan operated a few more times. The channel channel was selected, and it was even more surprising to show that Super VCD can cancel the original sound, cancel the microphone sound, and sing along.

“vcd。 I only choose wind and rain brand, Huaxia going out of the international brand, you, trustworthy! ”

As Brother Nan's advertising words were read out, the end was a close-up of a VCD, and a wind and rain super VCD was played, which has been imitated and never surpassed by the advertising words.

As soon as this advertising slogan appeared, it made all VCD manufacturers itch the roots of their hate.

Nima, we bought the patent license from you. Gave you the license fee, right? As a result, you use this to step on us, and you are too bad!

It has always been imitated, never surpassed, what a broken advertising slogan this tm!

If you didn't have patent protection, you might not know what this VCD would look like now. Besides, who imitated you, our appearance and color matching are different, why did you imitate it?

And what does it mean to have never been surpassed, do you really think that Fengyu Electronics can always be the industry leader? That's only temporary! After our industry standard replaces yours, see who tramples whom under their feet!

Followed by. The advertisement for Aihua Super VCD also appeared, and the thirty-second short ad was about the same, except that the sound quality stood out. And the two-minute long advertisement made the scene in the karaoke hall. There is no such thing as a KTV. At least there is no one in China, and they still use the name passed down from the island country, karaoke.

Na Young sang very beautifully, and everyone applauded.

"With Aihua Super VCD, it's like being in a recording studio, and you can practice singing at home in the future. vcd。 To enjoy high-fidelity sound quality, I want Aihua brand. ”

The VCD screen is enlarged, and the advertising words appear at the end, Aihua Electric, I love Huaxia.

The foreign advertising version is slightly different, but the 30-second short advertisement is almost the same, because it is all product display, and there is no one. But the long version of the ad is different. First of all, the spokesperson has changed, and it has been replaced by Zhang Xueyou, the singer of Xiangjiang. Because Zhang Xueyou has planned to hold a concert at Madison Garden in New York next year, and he is also the best selling Chinese singer in the world.

Because he plans to temporarily retire in the past two years, the endorsement fee is not too high, one million dollars a year, but Feng Yu also grasped this point and said that the endorsement fee is too high. What's more, Feng Yu said that this advertisement will be broadcast around the world, which can enhance Zhang Xueyou's reputation in the world by the way. Feng Yu also listed the advertising fee of Jackie Chan's endorsement of Xiaobawang, pointing out that Jackie Chan's endorsement fee for a year is not much, and the endorsement fee of 5 million Hong Kong dollars a year for Zhang Xueyou is already sky-high for five years.

In the end, it was agreed that the endorsement fee of 30 million Hong Kong dollars for five years, the shooting of two commercials a year including some print advertisements, participation in four promotional activities, and some miscellaneous terms made Feng Yu feel that it was worth it, after all, in the next two years, Zhang Xueyou will also win the World Music Award issued by the World Recording Association, and his record sales are second only to Mike? Jackson, Feng Yu felt that it was earned.

Feng Yu's advertising efforts this time are very large, and it can be said that all the profits earned by ordinary VCDs this year have been invested, but there are still super VCD profits, as well as patent fees, Feng Yu still earns. The most important thing is that the brand value will be improved a lot, which cannot be measured by money for the time being, as long as Fengyu Electronics is listed, the effect can be seen.

Especially the advertising slogan of Wind and Rain Super VCD: It has always been imitated, never surpassed, and it is a psychological hint to the audience, and even explicit, telling them that only Wind and Rain VCD is authentic, and everything else is imitated, which raises the brand value of the Wind and Rain brand.

AIWA still adopts the style that has always been adopted, highlighting the sound quality and highlighting the color. And the spokesperson I am looking for is the global spokesperson of the AIWA brand signed last year, and one of the hottest female singers and celebrities, Madonna.

Although the endorsement price is very high, it is a full-brand endorsement, that is, all music products with the AIWA trademark can be promoted with Madonna's posters, of course, only two commercials a year and two events.

In the first half of the year, AIWA asked Madonna to shoot a commercial for a CD player, and the effect was very good. This second commercial, just filmed Super VCD.

Wind and rain brand, Aihua brand, and AIWA brand began to spend huge sums of money on advertising around the world, which also gave Philips a wake-up call. Although this super VCD is their own people competing, it is also competition. If they do not increase their advertising efforts, then the market will shrink rapidly, and they will not be able to achieve the goal of surpassing the wind and rain brand.

As a result, Philips also began to increase advertising investment...... (To be continued.) )

ps: The first update, thank you for the monthly tickets voted by book friends such as Spitfire Meteor 1, GOD Xingyin, BBK, Boyhoods99, Flame ☆ Fire Dance, thank you. There is a more one later