Volume 1: Xiao Lotus Shows His Sharp Corners, Chapter 640, Channel Union (Asking for Votes)

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Feng Yu and Philips have different sales channels, everyone has their own channels. In Huaxia, Feng Yu's channel is better, but Philips has stores, while Fengyu brand does not.

Overseas, Feng Yu has channels such as Fujia and AIWA, and AIWA also has many stores. Philips also has many cooperative merchants and its own stores.

So Feng Yu discussed with Thomas, and everyone borrowed from each other to join forces to make the sales of super VCD reach new heights, but on the sales of ordinary VCD, the two had a disagreement.

Thomas said very clearly, ordinary VCD, Philips does not, only you are selling, Philips is not a loss?

What others said was also reasonable, but Feng Yu quickly thought of a simple solution. Don't you Philips have other products, why don't we exchange all products?

Philips also has razors, televisions, lights and other products, as for more professional medical equipment, it is not counted. Fengyu brand and Aihua brand also have humidifiers, bladeless fans, pagers and other products, which are also small in size, and can be sold in Philips stores.

As a result, the two fully cooperated, not only sharing sales channels, but also opening a special counter for each other. The advantage of this is that it makes it easier to sell the product than it gets.

But there are also disadvantages, that is, it is easy to be misunderstood by others, mistakenly thinking that the two companies have merged, these brands belong to one company, and it is actually Feng Yu who suffers.

After all, the brand of Philips is still above the wind and rain brand and the AIWA brand, and others will only think that Philips has acquired the wind and rain brand, but will not think that the wind and rain brand has acquired Philips.

But Feng Yu doesn't care, what he wants now is the market. The popularity of Fengyu Electronics will be damaged, but the brand value of Fengyu will not be damaged. When the market is fully expanded, consumers will naturally know that the two companies are only strategic cooperation.

At the beginning, AIWA was controlled by Sony, but didn't the brand still remain? And now AIWA's Walkman has surpassed Sony.

Both parties are very satisfied with this cooperation. Originally, the two companies have cooperated in many aspects of technology. It is also normal for channels to help each other.

A week later, the retail outlets of both companies had increased by more than 50 percent.

But the retail price of Super VCD is still very expensive, and the person who buys it. Not particularly much. Fortunately, the profit is very high, and Feng Yu is also relatively satisfied.

The most satisfying thing for Feng Yu, the sales of ordinary VCDs, are getting better and better. The price is cheap and the quality has not decreased. There are many promotional methods, and there are comparisons with other brands, so that ordinary VCDs have brought a lot of profits to Feng Yu.

At this time, other brands also found that if they fight alone, no one is the opponent of the wind and rain brand, after all, other people's patent owners, the VCD that was first developed and produced, is very mature in terms of cost and technology.

Now it's so much at a reduced price. Yan Zòng compressed their profits, and Philips fully cooperated with Fengyu Company and AIWA Company, and they also decided to join forces to share channels.

Those world-class consumer electronics brands have huge sales channels. Whether it's distributors or self-operated stores, the number is not low, and once they are united, they can sell their products to almost any city they want to sell.

Whether it's the number of channels, or the number of stores. If they can all have the upper hand, they don't believe it, and they can't increase sales.

Most importantly, they had to. A lot of their products. It's still backlogged in the warehouse, if it's not processed properly, what if the product is updated after a while?

There is only one super VCD yet, but it is much more advanced in terms of functionality. What if there is a super VCD second generation next year? Or simply what if the technology of DVDs matures and they directly launch DVDs?

At that time their products. Maybe the price will not be able to sell, it is better to join forces now, at least sell now, although they can't make money, but they won't lose yet.

If VCD lowers the price again, none of them can stand it, then they will be completely pitted by Wind and Rain Electronics!

A small wind and rain electronics has actually pitted so many world-class giants in the field of consumer electronics, and they themselves feel ashamed when it is spread out!

Now they have joined forces to resist, and at the same time they have joined forces on the DVD burning standard, intending to teach Fengyu Electronics and Philips a heavy lesson!

The burning standard is set by them, so the player reads it in their own way. In this way, they are ahead in the research and development of DVD players.

……

"Mr. Feng, it's not good, those big companies have united, and their channels have also borrowed from each other, and their distribution ability is stronger than ours!" Jiang Wanmeng saw Feng Yu and said anxiously.

Feng Yu smiled and waved his hand: "What's the panic, isn't it their retail outlets, what's there." They use our patented technology, and they still want to pay us? Besides, the gap between super VCD and ordinary VCD, you haven't seen it yet, in two days the central station will broadcast our new advertisements, and foreign advertisements will also start to be launched, which is just the right time to give them a fatal blow. ”

Jiang Wanmeng frowned, he felt that Feng Yu believed too much in the effectiveness of advertising, others are world-class large companies, the scale of assets is ten times and a hundred times that of Fengyu Electronics, and the brand influence is much greater.

Just by relying on the die-hard fans of those brands, their sales will be good, not to mention that they also join forces to promote each other. And Fengyu Electronics is only combined with Philips and AIWA, and the scale is too small, so it is definitely not an opponent.

"Mr. Feng, although they sell VCDs and make us a lot of money, if the VCDs sold are our brands, we will make more. And our factories are always expanding, and our production is increasing all the time, and if the market is divided by them, there will be a backlog of our products! Jiang Wanmeng said urgently.

"How much do we have to control the cost of ordinary VCDs?" Feng Yu asked unhurriedly.

"It's less than 700 RMB, and it can be reduced, and eventually it can be reduced to almost 500 yuan a unit." Jiang Wanmeng said.

Feng Yu frowned, feeling still dissatisfied. He clearly remembered that from the previous life to around the millennium, the price of VCD was reduced to more than 300 units, which means that the cost of this VCD should be able to control about 300 yuan. Now that Fengyu Electronics has the world's most professional VCD engineers, can't the cost be controlled?

"In the end, it can only be reduced to 500 yuan per unit? Couldn't it be lower? ”

"There is no way to be lower, the price of many components in this cannot be reduced, and the cost of our workers is not low."

Feng Yu suddenly realized that those small factories in his previous life must have squeezed the cost of workers, and the components must have bought cheap tail goods, so that the price of the product was reduced to more than 300 yuan, and at that time, VCD had almost been eliminated.

"Okay, I got it. Those brands are just clowns, so you don't need to worry. If you look at these ads, you can see where my confidence comes from. (To be continued.) )

ps: The fourth change, the monthly pass is over 100 plus more. There's another chapter ahead, don't miss it. When you read this chapter, the fourth child is already on the train. Thanks to Li Bai, Ten Thousand Admirers, T Fa Fa, Xiao Budian A Han and other book friends for their rewards. During the double monthly pass, the fourth voice hoarsely begged for a monthly pass and a recommended ticket