In the first volume, Xiao Lotus showed his sharp corners, and Chapter 567 had to agree

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Deputy City Liu~ Chang's eyes widened and he stared at Feng Yu deadly: "What Zhang Shu~ said just now is it true?" ”

"What's true or false about this, these brands are indeed run by me. At the beginning, I just wanted to get an electric fan, and finally made a wind and rain card. I thought the aiwa brand of the island country was good, so I bought it and became Aihua. I wanted to get a motorcycle to ride, but I didn't expect it to sell better and better, and next year it will become our No. 1 production and sales in China. You said that it was not interesting after the first one, and I started to make cars, but I didn't expect to be praised by the chief designer and his old man, in fact, I didn't do anything. ”

Feng Yu looked very modest, but he showed the successful side of his brand management. Let Vice Mayor Liu ~ believe that he can run Quanjude well, and he also has the strength to run it well!

But Vice Mayor Liu~ still shook his head: "Although you are very successful in those industries, we can also do the chain stores you mentioned, so we don't have to worry about it." ”

"Mayor Liu~, let's all gather in De, there are only six stores, right? It's all in the capital, right? How long do you think it will take to develop to the whole country, or even go abroad? ”

"What we have in time is that now that we have formed the company, we have a comprehensive plan." Deputy Mayor Liu ~ retorted.

"And what about the funds? If you want to expand, you can't do it without capital. Grant money from the city, or find a bank loan? How much money can be allocated by the city, and how much can the bank lend? When you're all ready, is there still a chance to expand? ”

"Why not? Even if we don't have that much capital, we can slow down and use profits to roll forward. ”

"Again, time. After the reform and opening up, people's living standards have improved rapidly, and now that the food stamps are gone, we will know how far our country has developed. Let's put it this way, there are now an average of new restaurants opening every day across the country, but there are also restaurants closing every day. By the time you have accumulated enough funds, the good lot will have already been occupied by others. How do you open a business? There is an old saying, the aroma of wine is also afraid of deep alleys, your restaurant is in a small alley, how many people will be willing to come? ”

Feng Yu began to brainwash Deputy City Liu ~ Mayor. Without waiting for Vice Mayor Liu~ Mayor to refute, Feng Yu continued: "You know that this franchise chain store is a business model learned from the West, right? Did you know that Western restaurant giants have already started to set up shop in the mainland? ”

"You mean those Western restaurants?"

Feng Yu shook his head: "Western restaurants are far from forming a brand, I'm talking about Western fast food." For example, KFC. For example, McDonald's. To put it simply, it's chicken nuggets and hamburgers. ”

"I also know this kind of store, there are in the capital, but the store is not that big, right?"

"But have you ever thought about the profit in it? Because it is fast food and is open 24 hours a day, the sales of a store even exceed that of ordinary hotels, but the cost is only half of that of ordinary hotels, or even less. You say there are such high profits. And it proves that their store is completely feasible in China, so how will normal people choose? Will it expand rapidly, even if it is a larger investment, and occupy the market first? What's more, they are still franchise stores, that is, they have no cost, but franchise stores, and they have to pay them money, and they have to be restricted everywhere. ”

The business model of KFC and McDonald's is very interesting. You pay the franchise fee, I will help you choose the location, help you train the management personnel, and help you train the chef. And you have to hand over a certain percentage of your profits to me every month. Of course, I also guarantee that your store will definitely make money, because after investigation, it is impossible to have a franchise store in a location that will not make money.

There is no cost. By charging franchise fees, the two fast food companies have become the world's top brands in the catering industry, and this successful model can actually be replicated.

Of course, because Quanjude's roast duck has a secret recipe, Quanjude's business method is different from KFC. At least the kitchen of the roast duck must be in charge of a special person, of course, a more secure way is that all the restaurants that sell Quanjude should be controlled by Quanjude Group!

Just like Coca-Cola, the formula and the company's core secrets, core values. Their slogan is that no other imitator can make Coca-Cola taste good.

"You said those burger restaurants will affect our hotel in Quanjude?" Vice Mayor Liu ~ thinks Feng Yu is joking, we are not a food at all, there are so many cake shops, and I have never heard of the business of steamed bread shops!

"Does it really not affect? Even if you don't think it will have much impact, do you know that before KFC and McDonald's, there were burger joints, but why were they all defeated in the end? It is because of the market chain that the expansion of these two stores is not as fast as these two stores. Whoever controls the market is the ultimate winner. Our capital seems to be more than just Quanjude selling roast duck, right? Feng Yu asked with a smile. Vice Mayor Liu~'s thoughts have been led astray by him.

"What do you mean?"

"What I like is roast duck, but that doesn't mean I have to promote Quanjude. For example, the cheap shop seems to have a longer history than Quanjude, right? Do you think that if I promote the cheap square, can Quanjude still develop? ”

"You're a threat! But the cheap shop is also a state-owned enterprise! Deputy City Liu ~ said proudly.

Feng Yu was stunned, rubbing, the cheap shop turned out to be a state-owned enterprise. But don't worry, there are other brands out there.

"No, I'm stating the facts. Even if the bargain shop is also a state-owned enterprise, there is always a private company, McDonald's, which is an example of an imitator defeating the original. Compared with capital, Quanjude is completely incomparable with me, and the market value of any of my industries is above Quanjude. As long as I want to promote a roast duck brand, then Quanjude and Cheap Fang will not have a chance, believe it or not. ”

"With the support of our capital government~ government, why do you think you will be able to win?" Vice Mayor Liu ~ asked rhetorically.

"Mayor Liu~ Have you ever heard of Lebaishi's yogurt? It used to be the leader in the field of yogurt in the country, and at its peak, the market share exceeded seventy. But unfortunately, I have shares in another company that produces yogurt, so now, the market share of the two yogurt companies has been evenly divided. By the way, the brand of this company is called Lehaha. Feng Yu said lightly.

Father Zhang's pupils shrank suddenly, he didn't expect that this Lehaha would also have Feng Yu's shares. What he didn't expect was that Feng Yu would say to Vice Mayor Liu so bluntly~ Mayor Liu, if you don't let me take a stake in Quanjude, then I won't let Quanjude develop!

"Lebaishi's yogurt is influenced by their life nuclear energy product, what does it have to do with you?" Vice Mayor Liu~ sneered, scare me?

"Then does Mayor Liu ~ know who broke the shady curtain of health care products? What is the final product that replaces the market for health supplements? ”

Deputy City Liu~ Chang's eyes narrowed: "Does this really have anything to do with you?" ”

"It was CCTV's program that broke out about health care products, and it happened to be me who contributed to this. Maybe Liu Shi~ doesn't know clearly, the New Year's Day party of Central Taiwan was made by me and sponsored by me. Including the Spring Festival Gala, I have always had sponsorship, so CCTV will still be willing to help me with this little thing. The replacement of the health care products market is nutritional drugs, which currently occupy more than 60% of the national market, and is Bingcheng Pharmaceutical. Coincidentally, Bingcheng Pharmaceutical, I also have some shares. Feng Yu pointed to his nose and said.

Vice Mayor Liu~ took a deep breath, this Mr. Feng, is the business so big? Why does any industry have his shares, is there anything he doesn't do?

"This matter needs to be discussed at the meeting, and it is useless for me to agree alone."

"Mayor Liu~, I don't know if you've heard of Taihua Supermarket Group? Some time ago, it was just registered with the Beijing Industrial and Commercial Bureau, and then there will be an injection of more than 150 million US dollars, which will open in many cities across the country at the same time. This Taihua supermarket group, I am also a major shareholder, we can claim to the outside world that it is because of Mayor Liu ~ that the headquarters is located in the capital, not in the magic capital or other places. ”

1.5 billion dollars in funding? How much profit and tax can be made each year after that? The scale of this company is so large, if it is said that it is the investment he attracted, then it is definitely a hard political achievement. Such a big cake smashed on his head and knocked him unconscious.

"Mr. Feng, I'm going to go back and think about it." Deputy Liu ~ said astringently.

"Then I'll wait for good news." Feng Yu raised his glass with a smile. (To be continued.) )

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