Chapter 767: Price War (Asking for Tickets)
Volume 1: Xiao Lotus Shows Sharp Corners Chapter 767 Price War (Asking for Tickets)
Next chapter
"Mr. Feng, aren't you coming back?" Liu Chuanzhi asked on the phone.
"I'm not going back, if you need anything, you can call me and I'll find someone to help you. This time, you can think about it, we have become the public enemy of the industry all of a sudden! Feng Yu reminded.
Liu Chuanzhi wants to take the opportunity of eleven to start a price war for Lianxiang Computer! In this way, the price of computers will plummet, and at the same time, it will offend all its peers.
Of course, it is not only the domestic counterparts who are offended, but also those large foreign companies, which will make them hold grudges and set up huge obstacles for Lian Xiang to go abroad in the future.
The basis for Lian Xiang to launch a price war is because Huaxia's tariffs on electronic products are very high, in fact, the production cost is really calculated, and Lian Xiang is not lower than foreign computers at this time, except for freight, there is no advantage.
But after adding high tariffs, other brands of computers will cost more than 10,000 yuan, and even think that they can earn 8,000 or even 7,000.
And what is the actual production cost of those brand computers? About five thousand. Plus brand value, cost, transportation cost, warehousing cost, publicity cost, tariff and profit, less than ten thousand, you really can't make money!
"Mr. Feng, this is our best opportunity to unify ~ one country, and when we become the first in China, profits will inevitably skyrocket. Then we have the money to invest in the factory, increase the purchase of components, and reduce costs again, and it's a virtuous circle. Liu Chuanzhi knows very well that he will offend other big computer brands by launching a price war.
But he had to do this, otherwise it would be even more difficult to seize the market, after all, Lian Xiang's heritage, brand awareness, and technical strength are completely incomparable with those big companies for the time being!
Price is the biggest advantage of Lianxiang, who makes Lianxiang a brand of Huaxia?
And when Lian wants to become the boss in China, it is very likely to form a de facto monopoly, at least the government ~ government and other government agencies must purchase Lianxiang computers. The banking system, supermarket system, and office system they have developed are also very easy to use, which can also increase the sales of Lianxiang in a certain way.
What's more, they have now signed an agreement with Microsoft, only Lian wants to exclusive the cheapest win95 Chinese version, and other brands can only lag behind the system, or the English version.
Want to buy the Chinese version? Okay, a minimum of 800 yuan for a computer! This is still the price, if it is installed on a single computer, one thousand three, and the price is not negotiable!
Microsoft win95 Chinese version is jointly developed by Microsoft with Lianxiang and Silver Mountain, but all profits go to Microsoft. The market pricing is set by Feng Yu, and it is synchronized with foreign countries. In the United States,This genuine win95 system,That's the priceγ I've converted it to the Chinese version again, and I'll not confiscate your part of the fee.
It can be said that the Microsoft system in the previous life was expensive, and it was also one of the main intentions for the proliferation of pirated ~ versions.
At that time, an XP system cost 998 yuan, and saving a computer, but three or four thousand yuan, the system accounted for one-fifth to one-quarter of the price, can it not make people feel expensive. The most important point is that those who give you a computer will take the initiative to install a cracked version for you, so as to save money and attract repeat customers.
Even want to have a great advantage in price, and occupy a favorable location, and catch up with win95, the state also supports. It can be said that the time, the place, the people are all occupied, if you do not take the opportunity to seize the market at this time, then there may not be such a good opportunity in the future.
"Lao Liu, do you remember what I told you? Do you think that the price of separating motherboards, graphics cards, memory, hard disks, mice, keyboards, monitors, optical drives, etc. as parts will be much lower? After all, our taxes on electronic components are not high, and even many of the electronic components we think about are imported, right? Feng Yu reminded.
"You're saying they can buy parts themselves? Although computers are not too complicated, they are not really complicated by ordinary people, and this is more complicated than televisions. And with such an expensive thing, how many people do you think would dare to touch it themselves? Liu Chuanzhi was a little unimpressed.
"What if someone who can fix computers opens a shop for someone else? With the same configuration, the value-added of the brand is removed, and the high tariffs are removed, how much do you think their price can be? β
"Well, it's unlikely, right? Where are so many people doing this? Even if there is, their system is not very expensive, our price is about the same. And we are a brand machine, and there is a guarantee that they can't compare to this. Liu Chuanzhi thought for a while and said.
"Have you ever wondered if those computer brands, they do it themselves? According to the customer's requirements, the computer, and what they import, is also a component, not an installed computer. β
"Mr. Feng, this loophole, how can the country let them exploit the loophole. A certain percentage of components are imported according to the tariff of the whole computer. We can do this because we have a policy. But the policy is not a lifelong thing, so we still have to establish a factory for ordinary components in China, and if we can produce it ourselves in the future, we will try to produce it ourselves. β
Hearing Liu Chuanzhi say this, Feng Yu was much more relieved. If there is such a restriction, then at least those big brands will definitely not be able to compete with Lianxiang in terms of price. With the same configuration, even if you want to be thousands of dollars cheaper than them, how can you fight for this?
"And now how much are you going to set the price at?" Feng Yu asked.
"Eight thousand eight, free system, free office software, free other network application software." In addition to the system and office software, most of the other software is developed by Lian Xiang, of course, there are also Yinshan company development, these software gifts, and one more means to attract customers.
"How much does it cost us?"
"Counting the cost of software, more than 6,000 points, the profit is not low. And I am confident that in just these three months, we will be able to become the No. 1 computer brand in China in terms of sales this year. Liu Chuanzhi is full of confidence in this, three months, plus he let people focus on the government~ government, government agencies, etc., to ensure that the sales will be very amazing.
"Well, I believe you. Remember to pay attention to the market and be wary of the big picture. Also, we must control the terminal zero, don't see that the sales are good, just increase the price at will. β
"Rest assured, my terminals are all self-operated stores, self-operated counters, even if there are agents, they must be strictly implemented in accordance with the contract. If anyone violates the rules, we will not be relentless! β
Originally, I thought that all of them would be directly managed stores, but in some areas, if you don't let some agencies give them to the second generation, I'm afraid it will be very troublesome. Moreover, the cost of the directly operated store is not low, and I don't even think there is so much money for the time being. But if someone doesn't follow the rules, it's not a soft persimmon even to think about it!
"Okay, then I wish Lianxiang a great success in this price war, and from now on dominate China, and dominate Asia and the world!" (To be continued.) )
ps: The fourth change, the outbreak last month did not count the additional change, according to the fifty monthly ticket promised by the fourth one, there are still six more, and it is guaranteed to be made up as much as possible, which is a supplement. Thank you for the monthly pass of Jin Rust, Sky Pavilion ~, 9O ι η¬θΎΎ, ssq6969, Invincible Xiaogang and other book friends, thank you, there will be more later