The role of the position in Chapter 768 of the first volume of Xiao Lotus is revealed

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Lian Xiang suddenly launched a price war in Huaxia, which caught other computer brands off guard. ●⌒,There was no sign before, why did the price suddenly drop sharply?

There are 8,800 desktop computers on the main promotion, and even if they are computers in island countries, the shipping cost is much less, and the cost will exceed 10,000 yuan, unless they are willing to sell at a loss.

Selling at a loss, they can't bear it. If you monopolize the market because of this, you will have to bear a huge fine. Even they sell at a loss and sell at a lower price, even thinking about what if they continue to reduce prices? They've lost money, and they haven't won sales yet, so isn't that even worse?

What's even worse is the laptop, their retail price is more than 20,000 yuan, and even if you think about it, it is only 14,008, and the performance parameters are not only not worse than theirs, but even better than theirs in some aspects, such as optical drives.

Lian Xiang will seize three points to carry out large-scale propaganda now. First, the lowest price in the country; second, the best systems and software to use; Thirdly, it is equipped with the highest configuration, even the world's most advanced VCD optical drive.

Looking at it this way, Lian Xiang's cost performance is a big step ahead of other computer brands.

So they began to think of a way, how to unite and confront Lian Xiang. In fact, the easiest way is to force Lian Xiang to raise prices, so that everyone can return to the same level, and they can rely on larger computer brands to re-ensure market share and profits.

And since Microsoft's win95 system went on the market, computer sales in most parts of the world have skyrocketed, and they have to admit that a good system will greatly stimulate consumers to buy computers.

But only in Huaxia, they encountered a hurdle!

Because Lian Xiang's computer has been directly installed with Microsoft's Chinese operating system, it is free. The free ones also included a lot of apps, and they tried them and they were very useful.

What they don't understand is, how can the price of these software be free? These software alone should be worth more than 2,000 RMB, or even 3,000 RMB, so the cost of even thinking about a computer is only about 5,000 RMB?

It's absolutely impossible!

These large companies have larger production lines, higher efficiency, lower cost of spare parts procurement, and the cost is only controlled to more than 5,000 RMB, and they are not as good as them in all aspects, the cost should be higher, and 6,000 yuan should be more reasonable.

There are also costs such as advertising, transportation, warehousing, store sales, etc., they sell eight thousand eight, how much profit can be left? It's not bad if you don't lose money, right? Even think about how many assets the company has, if they really burn money to promote, how long can they last?

Don't they all need money for their software? How much does Microsoft's software cost alone? As you can see from Microsoft's profits, Microsoft is a vampire, and when they buy in bulk, the price is also very high.

Is the price of the software you want to install very low?

Some of them are developed by Lian Xiang himself, and they can be paired with them for free, which they understand. The software developed by Silver Mountain, because Silver Mountain also has a stake in Lianxiang, the price may also be very low. But the price of Microsoft's systems and software is not always very low, right? How much is the price they get, and how much is the retail price in the market!

But when they study and study, there are really only two guesses. The first is that the computer hardware of Lianxiang is very cheap, and the second is that the software installed on the computer is very cheap!

They immediately contacted the hardware supplier and began to talk to each other to see what the price would be. Although they know that their prices must be different because of the different purchase volumes, they should not be much different.

The end result is indeed the case, the cost of the hardware manufacturer is here, and the sales price cannot be too low to ensure the profit. Moreover, the representative of the hardware manufacturer said that no matter which computer company they sell to, they will not make money in the end, so how can they reduce their profits for the sake of what market?

So they got the answer, and the question came up with the software!

Lianxiang and Yinshan Company's software, they investigated the selling price on the market, and found that the software that comes with Lenovo computers, if calculated according to the retail price, will cost more than 1,000 yuan, which is no different from their estimates.

This is more than a thousand, they don't count all of them, so Microsoft's software and systems always cost money, right? Even if it is the same price as them, the system and office software will cost more than 200 dollars, right?

Unless, their Microsoft software, the price is lower, lower than the price they get. But this ...... Is it possible?

How long have they been working with Microsoft, even when Microsoft was a small company, they have been working together. And how long have they been making computers, whether it is production or sales, they are stronger than Lianxiang, and even the brand value is several times that of Lianxiang. If the price of Microsoft's software is high and low, then they should be the right software at a low price.

They analyzed it for a long time, and all they got was a paradox. At this time, they decided to ask Microsoft for verification, and wanted the Microsoft people to tell them in person that the price of the software was the same, or about the same.

They contacted Microsoft headquarters, and the reply from Microsoft headquarters was that for the Asian market, please contact Ballmer, the president of the Asia-Pacific market.

When they contacted Secretary Ballmer, Secretary Ballmer told them that Mr. Feng, the company's director and vice president of Asia Pacific, was directly responsible to the board of directors, and Mr. Ballmer did not care.

So, they called the director, Mr. Feng, again

"This is Mr. Feng's office at Microsoft, who are you looking for?" Ralph asked, picking up the phone.

"I'm Saburo Hiraya, the vice president in charge of sales at Higashino Company, and I'm looking for Mr. Feng."

"I'm sorry, Mr. Feng is on vacation, if there is nothing particularly important, please wait for Mr. Feng to come back from vacation."

Nani? Mr. Feng is on vacation? Wait until you get back from vacation? This is how Microsoft is managed?

Even if it's a vacation, you should tell me who will take over Mr. Feng's job, right? And when is the end of the vacation, you have to tell me, and this is going to send me?

"Wait a minute, what do you call it?"

"I'm Mr. Feng's secretary, you can call me Ralph."

"Okay, Mr. Ralph, so when is Mr. Feng's vacation over? Or who will take his place during the vacation? Saburo Hiratani asked seriously.

"It's uncertain when the vacation will end, it depends on Mr. Feng's mood. Who do you say will replace Mr. Feng's work? I'm sorry, but there's no one to replace. Your name is Saburo Hiratani, right? Leave your contact information, Mr. Feng will reply to you as soon as he wants. ”

Saburo Hiratani felt that his brain seemed to be rusty, you are Mr. Feng's secretary, don't you know when Mr. Feng's vacation will end? What other job can no one replace, he is just a manager, and not a special R&D personnel, how can he be irreplaceable?

But he had no choice but to leave his phone number and ask Ralph to tell Mr. Feng that he had something important to talk to Mr. Feng.

He didn't think it would be useful to talk to Ralph about it, and Ralph didn't even ask. In fact, Ralph already knew what was going on, and this was the sixth call he had received today, all from a large computer production and sales company, and he answered a set of lines.

This is the benefit of Feng Yu becoming the head of Microsoft's Huaxia region.

What is Feng Yu doing at this time, in a pet shop, picking out the pets he wants to raise. (To be continued.) )