The first volume of Xiao Lotus shows its sharp corners, Chapter 656, selling cards to make money, four

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Next, everyone discussed how to publicize the card in order to sell it.

Advertising must be done, and everyone has disagreements on what media to advertise on and how to do advertising.

"I think it's enough for us to advertise on the city TV, and one month is enough for all citizens to know that we have launched membership cards and shopping cards, and the city TV ads are still very cheap. A month before the opening of the supermarket, it was advertised in various market stations, and the effect was very good. Fu Guangzheng said.

Li Zekai has a different opinion: "The city TV station advertises, which is obviously a waste." We just need to let people know that we have this campaign, and I think handing out flyers is the easiest way to do it, and it's the most economical. Originally, we have always had people who distribute flyers, and this part of the advertising expenditure can be completely saved. ”

"How do you do it with a light-haired flyer? Our Premium Membership Cards and Large-Value Shopping Cards are geared towards larger customers. Have you ever seen a few big customers who will pick up flyers on the street? They all drive. Fu Guangwei retorted.

"You can put it directly on their car, and I see that there are flyers on the windows of many parking lots and under the wipers." Li Zekai argued.

"yes, if it were you, would you watch it? Either throw it on the ground, throw it in the trash, and you won't even take it in the car, let alone look closely. If you want me to say, the easiest way is to advertise it at the door of the supermarket. Make a big doll and hold a loudspeaker to advertise. The cost is also very low, and the effect is not bad, and it can also attract customers to spend. In the supermarket, it can also be advertised through guò broadcasts, posters, etc. ”

Fu Guangwei's method is more traditional, and it is also the conventional method used by their supermarket in Xiangjiang, and the effect is really good. But Fu Guangwei didn't take into account that on the Xiangjiang side, because the advertising fee of the TV station is relatively expensive, and there are several competitors. Therefore, it is the most cost-effective to advertise it.

But in the mainland, advertising costs are not high, and there are no competitors in Taihua supermarkets. And the source of customers is not as stable as Fujia's supermarket, so Feng Yu tends to spend money on advertising in the media.

It is really not cost-effective to advertise on the market station, and Feng Yu believes that it should be advertised on the radio and in newspapers.

"I think. Radio and newspapers are the best places to advertise. First of all, the ratings of the local station are not particularly good, and people who do business have less time to watch TV. They read the newspaper after work and listen to the radio while driving. After work, I either went out to socialize or went out to play, and I didn't watch TV very much. Even if you watch it, you choose more TV stations such as CCTV and local stations, which are still much worse. ”

"The most mainstream news medium now is the newspaper. Whether it is a workman, or a businessman, whether it is an official ape, or an ordinary worker. They are inseparable from newspapers. Even in our Thai-Chinese supermarket group, everyone reads the most newspapers, right? ”

"Brother Feng, have you thought about it, many people are illiterate now." Fu Guangzheng reminded.

He has been in the mainland for a long time, and he has seen many illiterate people, and some are leaders. Newspapers are very mainstream, but obviously some people can't reach them.

"Of course, there are illiterate people, but they are mainly concentrated in rural areas, and in cities, there are not many illiterate people. You won't be in the mainland for a short time. How many illiterate people have you seen? Now how many years have the literacy classes been in operation in the city, there are not many people who can't read a liter of characters. I'll admit, there will definitely be, but in very small quantities. And this time. It's up to us to work on advertising. ”

"What else can there be in a newspaper advertisement?" Li Zekai frowned and asked.

"Of course there can be, for example, we can make the ads more interesting, have you all seen the comics?" Feng Yu asked.

"I've seen it!" Fu Guangwei raised his hand excitedly. Finding that everyone else was looking at him with disdain, he weakly put down his right hand again, "I've really seen it, "Dragon Tiger Gate" is wonderful." ”

"Brother Feng. How many people do you think go to work and earn money to read comics? It's all for kids. After speaking, he glanced at Fu Guangwei with disdain.

Fu Guangwei was despised and glared back unceremoniously. I haven't watched "Dragon Tiger Gate", and you are embarrassed to say that you are from Xiangjiang!

"I'm not talking about the kind of fighting comics, have you seen the four-panel comics? It's just four comic pictures that tell an interesting little story, a little story that can make people smile. For example, the first one, it can be one person looking for a parking space, the second, another person driving directly into our parking lot, and this person can laugh at the other party for being stupid, wasting money or something, the third, the person who enters the parking lot takes out a premium membership card, and the fourth, the person in the parking lot comes out and shows off in turn, there is a supermarket premium membership card, you can park for a penny! ”

After listening to Feng Yu's words, Fu Guangzheng and the others all frowned, it sounded as if they were highlighting the preferential treatment of parking with a premium membership card, as if comics were indeed more interesting than advertisements. And when ordinary people look through the newspaper, there are pictures, which can always attract more attention, but they don't know whether this effect is good or not.

"I'm just giving you an example, and if it's specific, you have to find a special person to do it. But I dare to guarantee that such advertisements will be easier for people to see and remember. Another benefit of advertising in newspapers is that you can buy it by the day or by the week, which is much more cost-effective than buying a TV for at least a month. I know a design company that would design these kinds of ads. ”

"Well, TV stations won't sell ads that only run for a few days, unless we offer a very high price, but then the cost will be very high, and it will not be cost-effective." A vice president nodded and said.

"The second way is radio. Broadcasts are mainly broadcast during rush hour, and the target audience is people who drive cars and people who take buses. When driving, it is the most boring, many people are used to listening to the radio, it is too quiet, and many people can't stand it. ”

In today's cars, radio is still the standard equipment. Some cars have an on-board tape recorder, and that's a good car. And those with on-board CDs are luxury cars.

Including before Feng Yu's rebirth, the listening rate of the radio has always been good. Even if they have DVDs in the car, they are used to listening to the radio, so the advertising on the radio will be very effective.

"Radio advertising, we are looking for the kind of person with a very recognizable voice to do, I recommend a person, Zhao Zhongxiang, who has worked with me, the price is not expensive, but the effect is very good."

"How long does it take to broadcast commercials? What to do? Fu Guangzheng asked.

"Radio advertising can be bought for a longer period of time, and even if you don't sell cards, you can also promote other products in our supermarket. And now is a good opportunity, a good opportunity to sell shopping cards, Teacher's Day is coming! (To be continued.) )

ps: The fourth watch, the monthly pass is over 300 plus more. There's another chapter ahead, don't miss it. Thank you for the monthly pass of PK Ancient Greece, Light Gentle XH, Shuluo and other book friends, thank you. There is a more update in the back, are you surprised?