In the first volume, Xiao Lotus showed his sharp corners, Chapter 655, selling cards to make money

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Is the gift card?

After Feng Yu said this, everyone was confused. A shopping card is just a voucher, which can be used as a gift? What to do with this, if you don't know what to send, how direct it is to send money.

Fu Guang has been doing business in the mainland for a long time, and he also knows that although mainlanders do not like to give gifts to each other as much as Xiangjiang, many officials like to receive gifts, and their favorite thing is to receive cash directly.

Fu Guangzheng's eyes are getting brighter and brighter, shopping card = cash!

That's right, you can buy a lot of things with a shopping card, and even include refrigerators, TVs, VCDs and other major appliances, which are the same as money.

Feng Yu looked at Fu Guangzheng's expression of sudden realization, and asked with a smile, "You understand?" ”

"Understood, your gift is mainly for leaders, right?"

Feng Yu nodded vigorously with a teachable look: "That's right, but it's not just leaders, but also parents, parents-in-law, prospective parents-in-law and other elders, or some people who can help with things." During the holidays, choosing a gift is also a headache. It's okay to buy the right one, but if you buy the wrong one, then you have spent money and haven't gotten favors, isn't it a loss? It's different to send us a supermarket shopping card, what the other party likes, you can buy it yourself. ”

"And this shopping card, we can also have a limited period, such as three months. If they don't spend it all within three months, the amount in it will be forfeited, so as to stimulate them to spend faster. Don't think that this is an overdraft of their purchasing power, this kind of denomination shopping card, they generally don't use it to buy groceries or anything, they are used to buy large items. Bulky items, on the other hand, are not daily necessities, and they still have to buy toilet paper, toothbrushes and other things when they want to buy them. ”

"The most important thing is that a lot of people buy things, but they don't just make it up. They only know that this will be invalid if they can't spend it, so they will choose more goods, so the actual amount of goods purchased. It usually exceeds the amount of the shopping card, which means that they don't just need a shopping card to spend with us. It still costs money. ”

The senior leaders of Taihua Supermarket Group all looked at Feng Yu with admiration, why didn't they expect this? Especially the people of the Fu family, they are the most embarrassed, they have been doing supermarkets for many years, and they are not as good as Feng Yu, a person who has never opened a supermarket. This comparison, it seems that they have all lived to dogs all these years!

"Then Mr. Feng, what denomination do you think we should launch?"

"Shopping cards of five denominations: 500, 1,000, 3,000, 5,000 and 10,000. Five hundred yuan, which is the kind you said, buy it back and give it to the company's employees as welfare. Of course, it also includes those for their parents and elders, some people make money and want to spend it on their parents, but their parents are always reluctant, but they change it to a shopping card. If you don't spend it, it's gone, and they have to spend it. 1,000 yuan is also the target of these consumer groups, and the company always has some school leaders, or looking for someone to do something or something. 3,000, 5,000 and 10,000 yuan are mainly used for gifts, or for leaders. The advantage of the shopping card is that it is anonymous, there is no password, and whoever holds it spends. ”

"Is this a benefit? If you lose it, won't it be wasted? Fu Guangwei asked.

"It's their loss, not ours. Our discipline inspection ~ committee supervision ~ departments in the mainland. It is equivalent to the incorruptible ~ government office of Xiangjiang, they will regularly check the bank accounts of all official apes, etc., and this shopping card does not need to be deposited in zài bank. Even if it was discovered. They can also be said to be drawn by lottery, picked up, etc., and are exempt from punishment, so that they can put it away, and there is no psychological pressure. ”

The issue of officials receiving gifts was in the previous life until Feng Yu was reborn. It can't be completely solved, and this is a problem that cannot be avoided in any country. Feng Yu just asked them to turn sending money into sending cards and shopping cards, and he had no psychological pressure at all.

"Brother Feng, how much do you think we can sell this shopping card?" Li Zekai asked.

"The guarantee is much more than a membership card!"

In his previous life, Feng Yu had a friend who worked at Carrefour, and when Carrefour launched a shopping card on holidays, a store could sell hundreds of millions! If it encounters major festivals such as the Mid-Autumn Festival and New Year, it can sell more than one billion. Later, although it was ordered by the government ~ government to not allow the launch of super-large shopping cards, it can still sell hundreds of millions of dollars every month, and you can give a few more at a time.

The current economic situation cannot be compared with ten or twenty years later, but according to Feng Yu's estimate, if it is properly promoted, it is still no problem for a supermarket to sell 20 million, and just 5,000 or 10,000 shopping cards will not be sold less.

Twenty stores, selling 500 million is definitely not a problem. And Teacher's Day is coming soon, as well as the Mid-Autumn Festival, National Day, etc., which are the peak sales seasons for shopping cards.

There are also New Year's Day, New Year's Day, etc., this shopping card can definitely sell more. In half a year, the funds that can be raised just by relying on shopping cards are not a small amount.

Although the card will still be used in the supermarket later, it can also stimulate the sales of supermarket goods, and it can quickly return the funds.

Most importantly, this creates a false boom in turnover, which can be used to lend more money to the bank.

In half a year, plus loans, profits, etc., it is absolutely no problem to raise more than one billion RMB, and then you can open more than 20 super hypermarkets.

In this way, Fu Guangzheng and their prediction that except for the less developed provinces such as the west, the rest of the provinces will have at least one Thai-Chinese hypermarket, and the more developed cities can have two or three, or even more.

In this way, the prime location of such a hypermarket or supermarket is occupied by the Taihua Supermarket Group. No longer have to worry about Carrefour, Wal-Mart and other grabbing territory, and don't have to worry about other local companies following the trend to compete, Taihua Supermarket Group will steadily become the first supermarket group in China, and even in the future in the whole world, the scale can also rank among the top five.

This kind of follow-up enterprise has to be guarded against. For example, everyone in the United States knows that Wal-Mart is the world's No. 1, and has even occupied the first place in the world's top 500 companies for many years. But in the future, there will be several Fortune 500 retail companies in the United States, and the model is similar to Wal-Mart.

For example, the family warehouse (hedepot) in the United States, the world's top 500 ranks between 35 and 40; Kroger, of the United States, is ranked between fifty and fifty-five; Target, ranked between seventy and seventy-five; Silsroebuk (Saroebuk) of the United States, ranked between eighty and eighty-five; CostoWholesale in the United States, ranked between 90 and 95; The Alberons of the United States are ranked between one hundred and one hundred and five.

It can be seen that even if it is as strong as Wal-Mart, it cannot avoid the emergence of competitors, and even the development of these companies in some regions is better than Wal-Mart, and some of these companies have profit margins above Wal-Mart, and their annual turnover together is more than Wal-Mart.

The earliest development and the best development do not mean that it will be able to occupy all the markets. Even in the previous life, there were more than a dozen large supermarket chains in China, and these were all competitors.

The current way of Taihua supermarket is to occupy all the prime locations, so that those companies that follow the trend will not make any money, and it is impossible to develop through the rolling of profits! (To be continued.) )

ps: The third more, thank you for the rewards of book friends such as Wandering the World, IANG Forced Zi, メ獨来い獨网 and so on. There will be more additions later