After Feng Yu drank a can of Force Power with Erlang's legs crossed, Zong Qing came back first, with a somewhat sneering look on his face. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 When he called, he forgot that his daughter lives with his wife.

"Mr. Feng, in that case, I will arrange people and start to renovate the guest houses. Then use cash to buy the hospitality hotel with the subsidiaries, and you can help say hello to Bingcheng Machinery Manufacturing Group. ”

"Eh, I'm not done yet." Feng Yu grabbed Zong Qingxian, who wanted to leave, "How many hospitality hotels do we have now?" ”

"Bingcheng, Shencheng, Jingcheng, Jinmen, Xianyang, Modu, Jinling, Hangcheng, Chuanfu, Xiamen, Pengcheng, Yangcheng, Heqi, Ningbo...... There are twenty-four in total, which is not small, right? ”

Feng Yu shook his head: "This chain hotel is better than a larger scale." First of all, there must be provincial capitals, and secondly, some larger cities must also have them. There should be more than one big city like Beijing and Magic Capital. Looking back at this Yuelai Inn, we also have to advertise, so as to promote our express hotel industry standards. ”

"Is it possible to open so many at once? And the new hotel, we have to find a place to build it now? Or is it the acquisition of other ready-made hotels? ”

"Acquisition of ready-made retrofits. It's faster, and it brings repeat customers. Be sure to choose those popular locations so that you don't have too high a vacancy rate. Feng Yu reminded.

"That's easy to do, it's next to our Taihua super hypermarket, and there are usually such hotels nearby. We bought it and converted it into an express hotel, which will not be too much trouble. It's just that in this way, our investment will go up a lot. ”

"Don't worry, this investment will definitely pay back. Now we want to make the price cheaper, what was the standard room rate in our hotel before? ”

"Between sixty and one hundred and two, different cities, prices are different."

So cheap? Feng Yu remembered that before he was reborn, he once lived with his wife in an hourly room in an express hotel, and it cost eighty yuan. But when you think about the current prices, it's normal.

Nowadays, the small hotels in the general city, only between 20 and 50 a night, also have hot water and TV, but the TV is not very clear, the hot water is available for a limited time, and it is still cold and hot, and the room is very small, and there are no windows.

In larger guest houses, the price reflects the gap, there are dozens of yuan, there are hundreds, and even hundreds of yuan, and the conditions are also different.

In the larger star-rated hotels, then it will range from a few hundred to several thousand. Those star-rated hotels take the high-end route, and the price is expensive.

"What do you think should be the right price according to the criteria I just mentioned? It's okay to raise the price, right? ”

"Price increase? Didn't you say that this express hotel is just for cheap? Zong Qingxian was a little puzzled, he definitely heard these correctly.

"But our service and accommodation are better. The rooms of some star hotels are not necessarily much better than our deluxe business rooms. If other hotels want the same conditions as us, then their management costs will be higher than ours, so that our profits can be guaranteed to be higher. The premise is that their rates are the same as ours. ”

"So, you do your research to see what the prices of other ordinary hotels, guest houses, etc., are, and compare the prices of three-star hotels. Well, let the salesperson who is always on the road fill in what price they can accept. Well, I'm bullish on 50 percent, and it should be fine. ”

"What? So much at once? ”

"Is it a lot? Sixty dollars has become ninety dollars, and the services we provide are also different. We just want to start with other small hotels, we can't invest so much, and the price is the same as that of small hotels, right? Although, in the fight against the price, we will not lose, but then we will fall into the bottom. ”

"The price is too high, they may not come to stay, right? Some of the previous guests may choose to leave. ”

"Lao Zong, I just took the Taihua supermarket as an example, why didn't you react? Taihua supermarket has a means of pulling customers, called membership card! Feng Yu prompted.

"What do you mean, this hotel can also get a membership card?"

"Why not?" Feng Yu asked rhetorically, "The advantage of membership is that you can book in advance and have priority check-in." And the room rate can also be discounted. Different discounts can be given according to the different levels of members. ”

"Do you still get a discount on the room rate?"

"Of course it's going to be discounted. During the peak season, it doesn't matter if the house price is higher, there are many people anyway. But in the off-season, you have to give some promotional prices, especially for members, and the promotion can be appropriately increased, so that they feel that they have taken advantage. In this way, when they stay in the hotel in the future, the first thing they think of is our Yuelai Inn. And their friends, too, will be brought by them. Although not everyone will apply for a membership card, this way of soliciting customers from regular customers also has a lot of promotion effect on hotel sales. ”

"How big is the right discount?" Zong Qingxian asked in detail.

"According to the different membership levels, you can give 95% off, 92% off, 88% off, 85% off, and even 80% off, and even 80% off. In this way, it is equivalent to our room rate only increased by 20% or 30%, and I believe that more people will choose to stay compared to our better accommodation conditions. Regardless of the level of membership card, breakfast coupons can be given, and one room is limited to two people, that is, free breakfast. ”

"By the way, don't just have steamed buns and rice porridge for breakfast, but give guests more choices. It's all like a buffet, so that the guests can take it themselves, so that they feel that this breakfast is very affordable. If an ordinary customer wants to buy a breakfast coupon, it will cost at least ten yuan! ”

"Ten dollars for breakfast? Isn't that too expensive? ”

"As a member, the breakfast is free for members, and the room rate is discounted." Feng Yu squinted and said.

Zong Qingxian couldn't help but smile: "For breakfast, you can also think of a way to promote the membership card." How much should I charge for this membership card? ”

"It's equivalent to three times the loss of a discount on the room rate. Then you can also launch a campaign, how many nights you stay in a year, you can upgrade the membership card. The membership card is not only a discount on the room rate, but also a discount on other expenses in the hotel, such as cigarettes and water. Decide for yourselves what else you have. Feng Yu looked too lazy to think about it anymore.

In fact, Feng Yu only wanted to come up with so much, and he didn't know if there were more.

Zong Qingxian sighed in his heart, Mr. Feng is really clear about any business, I put forward an idea temporarily, and he said so many good ideas casually, what a genius.

…… (To be continued.) )