The first volume of Xiao Lotus only showed the sharp corners of Chapter 600 Band-Aid on the big business

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Now the hottest medical supplies brand in China, the first is ice medicine, and the second is Bondi, and the third is Daknin.

The second and third are joint venture brands, all of which have shares in a super pharmaceutical company in the United States, and the name of this company is Johnson & Johnson!

This is one of the world's top five pharmaceutical companies and the most comprehensive and widely distributed manufacturer of health care products. At this time, the annual turnover has exceeded 10 billion US dollars, and it will be further improved in the future, winning the honor of the world's leader in the field of medicine!

Daknin has a patent, and Bingcheng Pharmaceutical can't imitate it. But Bundy is different, to put it bluntly, it is a tape with hemostatic function, and the technology is very simple.

It has been said in the newspapers of the previous life that the main function of ordinary band-aids is to stop bleeding and prevent bacterial infection, and there is no miraculous effect such as speeding up wound healing, and even delaying the healing time of wounds because it kills too many bacteria. Unless it's a special band-aid like the one produced by Yundian Baiyao, but the price is not cheaper than going to the hospital to bandage.

Therefore, the current band-aids on the market are dominated by the Bundy family, and Feng Yu has not seen other products appear. Or there is, but no one wants to buy it at all.

Nowadays people buy things with a strange phenomenon, that is, famous products, which must be good. Bondi is the most famous Band-Aid, and even at this time, most Chinese people don't know that there is a Band-Aid, and this kind of product is called Bondi!

Although there is nothing wrong with it, because if it is transliterated according to English, it is Bondi. But Feng Yu thinks that it is better to paraphrase pharmaceutical products. He doesn't want Johnson & Johnson to make all the money, why can't this band-aid become another brand-name product of Bingcheng Pharmaceutical?

Anyway, Feng Yu went to the market to see it. Bundy was a kind of Band-Aid, the oldest-fashioned kind, with a small piece of medicated gauze in the middle. The top layer of adhesive tape is neither waterproof. It is also not breathable.

And the most excessive thing is that many people think that only the Bondi brand Band-Aids are real, and the other Band-Aids are all fakes! Even if the efficacy is the same, other people's products are cheaper, but no one buys them.

Feng Yu can completely let Bingcheng Pharmaceutical produce waterproof and breathable band-aids, and even produce cartoon band-aids, relying on Bingcheng Pharmaceutical's brand awareness at this time. Don't worry about being mistaken for a fake.

And the cost of this thing is really not high, at this time, it will definitely not exceed a dime, and the price of the pharmacy is as high as a dollar, which is simply a huge profit!

Although the dealers in the middle have also made a lot of money, Feng Yu is sure that the wholesale price of this Bundy is definitely more than four cents a piece. That's a triple profit!

It can be said that Bondi alone brings huge profits to Johnson & Johnson every year, not to mention anything else. In China, Bondi has monopolized this industry, accounting for at least 98% of the market!

Such a simple business, others can't do it, mainly because the brand is not good, but Bingcheng Pharmaceutical definitely does not have this trouble. Feng Yu's requirements are not high, and he can grab 30% of the market share by relying on advertising this year. With Bingcheng Pharmaceutical's huge sales channels. It will definitely not be too difficult to surpass Bondi next year and become the No. 1 brand in the Huaxia Band-Aid market!

So Feng Yu told the general manager of Bingcheng Pharmaceutical. Let him hurry up and develop a band-aid, not like Bundy. Be different from it.

Bondi's tape was browned so that it would not be noticeable on the skin. But we're going to do the opposite, and we're going to make our Band-Aids all sorts of things.

Because of this band-aid, the most used are children. Adults have a small hole on their bodies, either they don't care, or they go to the hospital, and children bump and bump the most, and because they are young, how can they not be conspicuous if they are so big with a band-aid?

Our Band-Aids come in colorful colors and can also be printed with cartoon patterns. It can be used by both children and girls. And don't use traditional adhesive tape, make plastic waterproof materials.

This way, even if you have a wound on your body, you can wipe it and even take a bath. You can't just leave your hands without washing your hands for a day, right?

In the summer, Bondi's ordinary band-aids, when applied to the wound, would be too hot for sweat to penetrate, making the wound more difficult to heal.

At this time, with a breathable band-aid, it will undoubtedly be much better. And this kind of band-aid is also more suitable for athletes.

After Feng Yu proposed this idea, the other leaders of Bingcheng Pharmaceutical felt that it was a genius idea, why didn't they think of it?

This Band-Aid is really a big market! If you do it well, you will make at least tens of millions of profits a year!

And this cost is not high, even if it fails, the loss is not big, but if it is earned, it will make a lot of money. The risk is small, the profit is high, and there is no reason why they should not do it.

Of course, if you want to confront Bondi and grab the market, you must first popularize a concept, this product is called Band-Aid, not Bondi, Bondi is just a brand of Band-Aid, which will lower Bondi's brand influence.

For the brand name of the Band-Aid produced by Bingcheng Pharmaceutical, everyone brainstormed to highlight the Bingcheng Pharmaceutical Group, but also to be clearly different from Bondi, and easy to remember.

In the end, whoever gave the name could not satisfy everyone, Feng Yu wanted to call it Huatuo, Bian Que and the like, but was told that this kind of name, it is absolutely impossible for the industrial and commercial side to pass guò.

Called Taihua brand? Feng Yu felt that it was not very good, Taihua's brand was enough, and it was not good for the brand to dabble in medicine, and it might backfire.

As for the wind and rain brand, Aihua brand or something is even more impossible, those are all electronic and electrical brands, if the production of drugs, if it is not good, it will mess up the brand of Bingcheng Pharmaceutical.

In the end, no one could think of it, Wu Zhigang said, just use the brand of ice medicine, just call it ice medicine brand Band-Aid, there is nothing wrong. It is still necessary to register other brands, Bingcheng Pharmaceutical's brands are too miscellaneous and not good, and now there is a world palace of traditional Chinese medicine, so there is no need to make so many brands.

None of them had a better idea, so they all agreed and used the ice medicine card. The cartoon pattern on the appearance was given to Mike Liu, who was also Feng Yu's company, and the fat water did not flow into the fields of outsiders.

The cartoon characters are taken from the most popular Journey to the West in China, of course, with Sun Wukong as the main one, and even they think that having Sun Wukong is enough, who would want to have a Band-Aid of Zhu Bajie on their heads? The image of Sha Seng is not good, and neither is Tang Seng.

But Feng Yu told Liu Mike that Zhu Bajie you can't be cute, such as a pig that uses its ears as wings to fly. Sha Seng can also be a little more domineering, to appear particularly fierce. Tang Seng is more kind-eyed, the little white dragon can be made into a horse, can be made into a dragon, and can also be made into a handsome guy, how can you say that people are also the third prince of the dragon king, right?

There are many more famous images in it, such as the Bull Demon King, the Golden-winged Dapeng King, the Red Child, the Guanyin Bodhisattva, the Daughter Country Lord, the Iron Fan Princess, etc., which can be designed. To be a comic version, the characters can be heroic, cute, fierce, and handsome, which is guaranteed to make many children and even adults like it!

Feng Yu believes that after the launch of this "Journey to the West" series of band-aids, there will be children who have no wounds and have to stick one on their hands, just like a picture sticker.

This cartoon waterproof band-aid is the killer feature of Feng Yu's competition with Bondi! (To be continued.) )

ps: First update, today's update is late, I accompanied a friend to the hospital, sorry. Thank you for the monthly passes of the book friends such as Bao Liang, Li Hong, Z!, Se Xiucai, and Yu Qi, thank you. There is more to come. For mobile phone users, please visit wènhttp://mnet

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