"It's my turn, it's my turn, give me a silvery, get me four batteries for that dollar. www.biquge.info "A blonde young man shouted as he held up two hundred-dollar bills.

"Sir, your things, this is your shopping invoice, if there is damage within three months without external reasons, we will warrant it, replace it within one month, and return it within one week." The clerk said mechanically as he handed the box to the young man.

The person behind shouted: "Hurry up and leave after buying, we are still in line here." ”

Looking at the long line at the door of the store, Feng Yu was also happy. Now MP3 is completely popular, and everyone knows how good this product is.

Moreover, this product has also been regarded as an epoch-making product, and many people believe that this product will replace other portable players and become the mainstream.

And now it's a fashion to use mp3, and you're still using a walkman, cd, md, or something, and that's a waste of dirt!

Don't think that European and American children don't know about comparison, there is actually more serious comparison than domestic comparison, and they attach more importance to the brand.

It just so happens that AIWA is one of the leaders in the field of portable music players, and the brand is quite deserved.

What's more, this technology is also excellent, whether it is sound quality or product design, it is so excellent, so unique!

On the day the third generation MP3 was launched, there was a queue outside. Fortunately, Yanagi had already ordered the factory to work overtime to produce, otherwise it would be out of stock on the first day.

"Boss, not only is our store very popular, but even those dealers are constantly contacting us to place orders, and we can earn an average of more than $50 at a retail price of $199. We expect to sell more than one million units this year! ”

Only a million? Feng Yu was a little dissatisfied, the best-selling product of the Walkman can still reach a sales volume of one million units, this is mp3, a more high-tech mp3, why only one million units are sold?

Feng Yu nodded, how did those merchants in his previous life sell? Or are there any more famous marketing cases in your previous life?

Feng Yu suddenly patted his head and thought of an idea, that is, hunger marketing!

"Yanagi, have you ever thought that we can accept orders?" Feng Yu asked.

"Order? Why do you want to order, we have it in stock. Yanagi asked in surprise.

"No, our products are too popular to sell!" Feng Yu said affirmatively.

"No, when the first generation of machines came out, I asked people to update the production line of the factory, we reduced the production line of Walkman, CD and other products, and increased the production of MP3, with a monthly output of more than 150,000 units, not to mention that we began to stock up more than a month in advance." Yanagi argued.

He didn't want to leave Feng Yu with the impression that he was not doing well, he was getting older, maybe in two years, Feng Yu would choose a new successor, and he also wanted to prove to Feng Yu that he was a qualified helmsman, and his body could allow him to continue to work for AIWA.

"Yanagi, you don't understand what I mean. I mean, what do you say will happen if you declare that our products are going to be out of stock, giving consumers the illusion that if they don't buy them, they won't be able to buy them? Feng Yu reminded.

In this case, there are two possibilities. First, some people will choose cheaper, but the quality of other brands is much worse, after all, at this time there are more than ten mp3 brands on the market, although none of them can be compared with us in quality and function. But just like the Walkman, ours sells for twenty-two dollars, and for other products, five or six dollars, a lot of people buy them. ”

"The second possibility is that more people will come to line up soon to buy our products, which will greatly increase the sales of our products in a short period of time. But in this way, our products may really be out of stock! ”

"That's right, your analysis is very good, but have you ever thought that, first, even if the MP3 price of other companies is cheaper, it will not be less than one hundred and fifty dollars, although they have fewer functions than us, but their technology is worse, and the cost will not be much cheaper than ours. So there won't be too strong a price advantage, and if you're willing to spend $150 on MP3, you'll be willing to spend $200. They would never buy a defective product for fifty dollars! ”

"Second, it does advertise that we are out of stock, and many people will come to rush to buy it, but what if it is out of stock? Are all our products sold? For those who don't have it, we can offer a subscription service, and if you order it, it can be ten dollars cheaper. In this way, we can use their deposit to produce products and even renovate the production line. As I said, the market for Walkmans is still a few years away, but the market for CD players will shrink rapidly, so let's cut the production of CD players. ”

With their deposit, to produce our products. This idea made Yanagi admire.

Funding is very important no matter what company it is. Especially in manufacturing companies, once the capital chain is broken, there is a danger that the company will go bankrupt.

Although AIWA's funds are relatively sufficient, last year it paid some dividends, increased some investment in product research and development, and changed the production line of products, and the company's funds are not very rich.

This year, a lot of investment has been added to advertising, and the lawsuit has not yet been completed, and the lawyer's fees and public relations fees they spent are not a small amount.

If you can use other people's money to buy materials and produce products, the pressure on funds will undoubtedly be reduced too much. What's more, this move will definitely stimulate the sales of the product.

Now MP3 is a trendy electronic product, those rich young people, who doesn't want one? There are more than millions of rich young people, more than millions.

And when his friend has one and he doesn't, it will invisibly feel faceless and envy the other party.

At this time, even if they know that it is not in stock, they will want to order one. Even if you have to wait for half a month, or even a month, for this, it will not hesitate.

This is a portable music player that can really be put in your pocket, which is much more convenient than other products. Even when they go out to exercise, it is convenient to hold it.

"Boss, you are so creative. In this way, although our profits are reduced, our financial pressure and risks are greatly reduced, and product sales can be greatly increased. This year, I am confident that we will sell two million MP3s! ”

Feng Yu patted Liu Shengzhao on the shoulder: "Very good, this is the Liu Shengzhao I know, we want to bring users the best sound quality enjoyment, and trample other competitors under their feet!" ”

"Boss, don't worry, I promise, any other company, even if they are combined, on MP3, will never be able to compete with us!"

…… (To be continued.) )