The first volume of Xiaohe showed its sharp corners, Chapter 604, and Quanjude were co-stocked

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Bundy soon found that their market share seemed to be declining. Bingcheng Pharmaceutical, menacing, is not only overwhelmed with advertising, but also hitting their brand. The concept of Bondi = Band-Aid, which they had spent years so hard to implant, was about to be torn apart.

But fortunately, Bondi's brand influence is not so easy to eliminate, and they all know that when citizens need Band-Aids, Bondi is still the first choice.

But they don't know that the rural market they have always wanted to develop has been unknowingly occupied by Bingcheng Pharmaceutical, and they will completely lose the opportunity to dominate this part of the market.

Even their ridiculous-looking street promotions have caused their sales to drop quite a bit. But they believe that Bingcheng Pharmaceutical cannot do this kind of thing indefinitely, and Bingcheng Pharmaceutical will definitely not be able to threaten Bondi's position.

During this time, Feng Yu did not arrange a new marketing plan for Bingcheng Pharmaceutical, and the current plan was already the best and most economical way he could come up with. He was in the capital at this time, negotiating with the leaders of the municipal ~ government in the capital, and asked him to join forces with the restaurants purchased by the Fu family and Quanjude.

The Fu family is really moving, and it is indeed very efficient. In such a short period of time, they acquired a very prosperous hotel in Nanyang, Malaysia, Baodao, Lisboa, Xiangjiang, New York, Shuzhong, Hangzhou, Jinling and other regions.

These hotels not only have a good reputation, but also have their own characteristics, and the place is large, the location is good, and the value is very high.

Originally, such a high-quality resource and Quanjude joint shares, should be the Beijing Municipal Government ~ government very much want to see, they never want the joint stock hotel was not very good, dragging down the brand of Quanjude.

But the biggest problem is that after these hotels form a company, the market value is above Quanjude, and it is much higher!

If it is a joint stock, doesn't it mean that the original brand holder of Quanjude in Beijing. Instead, they became minority shareholders? They want to merge shares and want more franchise chains, which is to use the brand of Quanjude and the dish of roast duck of Quanjude. to expand the scale of operations and earn more profits.

But definitely not including, giving up a controlling stake!

The Beijing Municipal Government ~ Government can allow Quanjude to change from a state-owned enterprise to a joint-stock enterprise, and introduce private funds. Even including Heung Kong funds. But the premise of this qiē is that Quanjude is still Quanjude controlled by the municipal government ~ government of Beijing, not Quanjude controlled by others.

Once it is controlled by others, although the Beijing Municipal ~ Government is still the major shareholder, what should the other party do if they join forces? This old brand may be completely privatized!

"Mayor Liu~, we negotiated a joint venture and signed a letter of intent, but it didn't say anything above. Our market capitalization exceeds that of Quanjude. At the beginning, it was you who asked us to expand the scale as much as possible and better promote the brand of Quanjude, we did it, and now you blame us in turn, there is no reason for this, right? Feng Yu said unhappily.

Of course, the Fu family did not buy a restaurant in the mainland, it was Feng Yurang who did it, he just wanted him to make the market value of Fu Guangzheng's catering company exceed that of Quanjude.

In fact, he and Fu Guangzheng's hearts are very clear. Even if on the surface, the total market value of their hotels exceeds that of Quanjude, if Quanjude counts the brand value, it is actually the value of Quanjude Company that is higher.

But no one will say it on their own initiative. Feng Yu's treatment of Vice Mayor Liu~Mayor is completely different from that of Zhang Ruiqiang. can take advantage, Feng Yu will definitely not suffer.

"That's what we've said, and that's what the agreement says, but you can't market us so much, right? If we want to take control, don't we have to come up with 100 million funds? If we could really come up with so much money. Why do we want to join forces with you, we can develop ourselves. Deputy City Liu ~ said with a frown.

There were also two catering companies to talk to Quanjude before, one is a catering company in Sichuan and Shu, a joint-stock company controlled by state-owned enterprises. The other is a catering enterprise established by several businessmen in Jiangsu and Zhejiang, which is completely private.

Both companies are also very powerful. But compared with Feng Yu and the Fu family's catering companies, it is still not enough. Maybe the two companies together can't compare, after all, the value of the hotel properties bought by the Fu family far exceeds that of the mainland, not to mention that the Fu family pursues the fastest purchase of these hotels according to Feng Yu's requirements, which itself is a bit premium.

Feng Yu also took this into account, if it was him, if someone else took the initiative to buy shares, and then want to take control, he would not agree.

Feng Yu discussed with Fu Guangzheng how to get the Beijing Municipal ~ Government to agree, that is the easiest, to expand the scale again, let more shareholders, and clearly express his support for the Beijing Municipal ~ Government and give up the position of chairman.

Feng Yu and Fu Guangzheng are not good at managing the catering industry, so it would be good to be investors and hold shareholder meetings to ensure that the profits they deserve will not be less.

Of course, they will not be stupid enough to give up the power of shareholders, and if the Bingcheng Municipal Government ~ government sends a stupid fork representative, they will not be indifferent.

"Mayor Liu~, in fact, I think this is very easy to solve. I heard that when we were in contact with Quanjude, there were two other very good catering companies that also wanted to join, so why can't we join together? ”

"Joining forces together? We now have nearly 20 hotels, and with theirs, will it be too big to have nearly 40 hotels? "Vice Mayor Liu~ The meaning is obvious, it is too big all of a sudden, and it is difficult to manage well. And there are not so many chefs who make roast duck sent out, in case of failure, it will be a disaster for Quanjude.

"Liu Shi~ Mayor, we are just a joint stock to carry forward the brand advantage of Quanjude, but our previous hotels are all profitable hotels. After the merger, Quanjude Company and Beijing Municipal ~ Government did not suffer losses. And after the merger, the two of us can support the person appointed by the city to be the chairman! ”

Fu Guangzheng also said in a timely manner, Feng Yu's meaning is what he meant.

Liu Shi~ Chang was silent, if he could be the chairman, he would be able to make business decisions, and firmly grasp the right to make business decisions, and after these restaurants were merged into Quanjude Company, Quanjude will become the largest restaurant chain enterprise in the country, or in Beijing, and it is not a small amount to pay taxes every year.

But it is still the same concern, in this way, the shares held by the municipal ~ government of the capital will be less. Not to mention that Feng Yu also mentioned yì and gave some share awards to the managers of various hotels and the executives of Quanjude Company, which made him very hesitant and difficult to make a decision.

"Liu Shi~ Chang, after the merger, the market value of Quanjude Company jumped to not only the first in the country, but the first in Asia! This No. 1 catering company in Asia was promoted by you and is headquartered in Beijing, have you considered this? Fu Guangzheng said suddenly.

No. 1 in Asia?

Vice Mayor Liu~ was stunned by this huge cake, the cake is in front of him, to eat, or not to eat? (To be continued.) )

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