The first volume of Xiao Lotus only shows the sharp corners of Chapter 603 Band-Aid Strategy

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The exclusive supply agreement for the army was signed soon, and General Gan still had this face, and the price given by Bingcheng Pharmaceutical was indeed cheaper than that of Bondi.

But Feng Yu was not too happy, relying on these alone, he couldn't beat the brand Bondi.

Defeating Bundy, this matter was in the previous life, and it took another five years for Yundian Baiyao to launch a band-aid to promote wound healing, and it was really successful.

That is to say, from Bondi to Huaxia, in just two years, the brand of Bondi has been deeply implanted in the minds of Chinese people, and has been firmly occupied for more than ten years.

During this time, it was not that there were no other Band-Aid brands, but none of them were able to influence Bondi. In fact, if it weren't for the support of the state, Yundian Baiyao would not have been able to defeat Bundy in five years.

Even though Yundian Baiyao defeated Bondi in terms of sales, when conducting market statistics, Bondi is still the first brand in the Huaxia Band-Aid market, and Yundian Baiyao is only the second.

Of course, in his previous life, it was because Bundy had been the overlord of the Huaxia Band-Aid market for more than ten years, and it was so difficult to pull him down.

Feng Yu also had to admire, Yundian Baiyao, it was still successful!

But Feng Yu didn't have that much patience, and it took five years to press Bundy under him. Feng Yu's goal is to completely press Bondi under him in terms of sales, sales, profits, brand and other aspects in two years.

In this way, it will inevitably play a great role in resisting Johnson & Johnson's entry into China and seizing the Chinese market.

Before Feng Yu's rebirth in the previous life, many of the top pharmaceutical companies in Huaxia were either foreign-controlled or Sino-foreign joint ventures, and the real Huaxia's own brands were left behind.

Isn't it sad that such an important industry as medicine is controlled by foreign capital?

In this life. Feng Yu will never let this happen again, it's not that Huaxia doesn't have good researchers, it's just that they don't get investment and publicity. And a lot of medicines that contribute to the world. They are all successful in the research of Chinese people, or in other words, among the researchers, there are Chinese people.

It's like a scientific research achievement, a professor is working on it with several graduate students. Professor's abilities. Above the graduate students, the reputation is above the graduate students, but many times in scientific research, there is a great chance factor. But if a graduate student makes the greatest contribution, who is ultimately credited?

Professor's!

Because everyone will think that the reason why graduate students can make these discoveries and make these achievements is inseparable from the professor's teaching, but in fact, this is not the case!

Feng Yu has supported a lot of scientific researchers now, and many of them are very capable. Research out cheap and very easy to use medicines, this is Feng Yu's requirements for them. And what Feng Yu provided them with was sufficient funds and reputation after successful research.

If you make a contribution, you deserve fame and fortune, and everyone is an equivalent exchange. Feng Yu contributed funds and enjoyed the results and the benefits brought by them, while the researcher gained fame and fortune and completed his research.

Let's just talk about the formula of Yundian Baiyao in Feng Yu's memory. After the research of Bingcheng Medicine, it was found that the effect was not as good as that of the real Yundian Baiyao. However, after the research and improvement of the researchers of Bingcheng Pharmaceutical and the personnel of Jingcheng University, Medical University and other cooperative units, although the effect is still a little different, it is not so big.

These people. It is not necessarily impossible to develop a prescription that has a better effect than Yundian Baiyao, and they also have great hope that they will successfully study aerosols before Yundian Baiyao enterprises.

Of course, it is also related to Feng Yu's request for Bingcheng Pharmaceutical to increase investment in scientific research.

Feng Yu made it very clear to the leadership team of Bingcheng Pharmaceutical. The reason why Bingcheng Pharmaceutical was able to make so much money last year is because Bingcheng Pharmaceutical's drugs are really good, well absorbed, and have quick results, so people will buy them. And a unique drug can bring more profits.

For example, the world's top pharmaceutical companies have all risen because of a certain drug patent, and none of them have become giants in the world's pharmaceutical industry by reducing costs and advertising.

For example, Bondi, why is this brand of Band-Aids the world's highest sales and most profitable? Because they are the inventors of Band-Aids and have the oldest Band-Aid brand, they put in people's minds only the concept of Bondi and not the concept of Band-Aid!

If Bingcheng Pharmaceutical wants to defeat Bondi, it will definitely not work just by relying on the technology of waterproofing and breathability, which can beat other small brands at most, but for Bondi, the impact is not great.

No, after Bingcheng Pharmaceutical launched the water-releasing and breathable band-aids, Bundy immediately launched it, and Bundy has thought of this aspect for a long time, and it has been successful abroad. The reason why it was not launched in Huaxia was because they thought that they did not need it, and with the old technology, it was enough to monopolize the Huaxia market.

Just like electronics giants such as Sony, they launch a new product, not when the technology is mature, but as long as their technology is ahead of the market, they will not launch a new product, unless the new product can make them cheaper.

Every once in a while, they introduce a new technology to continue to lead the industry and deepen the impact and value of their brand.

For the time being, Bingcheng Pharmaceutical's Band-Aid, only cartoon, is not available in Bundy, and at present, this one is going to be promoted. Bingcheng Pharmaceutical and Mike Liu have set more than one version of the cartoon image, such as "Hulu Baby", such as "Black Cat Sheriff" and so on.

If you can buy the copyright at a low price, you can buy it, but if you can't buy it, then study those that have passed the copyright protection period, such as "Water Margin", "Romance of the Three Kingdoms", etc., there are many characters in it, and you can also stand on a high point and say, we are promoting traditional Chinese culture.

Of course, this is only a small means, and there is only one thing that can really defeat Bundy, that is, to develop a band-aid that can really speed up wound healing, which is the main reason why Bundy lost to Yundian Baiyao in his previous life.

If you want to succeed in research, it can't be completed in a day or two, which Feng Yuneng waited, but only gave researchers a year.

This year, Feng Yutong guò has various relationships, and has obtained the exclusive supply of the National Sports General ~ Bureau and the army, plus advertisements from CCTV and radio stations, advertorials in newspapers, etc., which are just some sales methods, and Bundy is not unable to do it.

And it is because of these sales methods that Bingcheng Pharmaceutical's Band-Aid has no profit at all, and the advertising cost is not a small amount, after all, the price of this Band-Aid is too low and there is no too high profit.

What Feng Yu is most worried about is that he wins sales and sales, but loses profits and loses brands!

For the time being, it is just a period to grab the market and expand the brand influence, the real decisive battle, and wait for the successful development of the medicinal band-aid, and then make Bundy look good! (To be continued.) )

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