When everyone thought that the contract would be signed soon, Mr. Su, Li Chaoren's assistant, suddenly asked.

"Mr. Feng, you are going to open a number of large supermarkets at the same time, what is the market positioning of this supermarket?"

"Market positioning? The core concept of our creation is one-stop shopping! We are not running an ordinary supermarket, but a super hypermarket with a supermarket as the core! In terms of price, variety, quality, convenience and service, we meet the needs of customers. In any city, Taihua supermarket will be the best hypermarket and will become a city landmark! ”

Feng Yu is using the model of the previous life Carrefour, which is the pioneer of the hypermarket format, and is also the first in Europe and the second in the world. After Carrefour entered the Chinese market, in just a few years, it became the leader of the Chinese market, and this model is indispensable!

Mr. Su's brows furrowed slightly, a city landmark? Their goals are ambitious, but how difficult is it for a supermarket to become a city landmark?

However, he thought that Feng Yu's idea was very good, but it was not so easy to do it. Price, type, quality, convenience, service and other aspects must be taken into account, how much energy to pay? Isn't that a bit too ambitious?

"It is necessary to ensure quality, but also to ensure price, and to enrich the variety, so where is the profit?" Mr. Su's question is poignant.

If the quality is good, the price will naturally be high, and the product variety will be rich, that is, there must be some non-best-selling products, which will cause a backlog, or even expired, damaged and other wasteful situations, which will cause the cost to rise sharply. So, where does the profit come from?

Feng Yu looked at Mr. Su with a smile, and then looked at the others. It seems that this is everyone's idea, and these people should have been talking for a while before he came.

"Why, this simple question, don't you know? How much does a supermarket cost if it is a leased space? I have a supermarket budget of 100 million RMB. Just because real estate is included! With a supermarket as the core and a hypermarket, you can lease out the vacant space. We have a large general supermarket. The first is the guarantee of passenger flow, will the rental fee be cheaper? ”

"Also, we have opened more than 20 stores at the same time, what a big sales platform, can't we charge platform fees?"

"Wait." Mr. Su interrupted Feng Yu's words. "I can understand the rental fee, what is the platform fee?"

"To put it simply, it's the doorway fee to enter the store! The greater the brand influence, the lower the fee charged, and the smaller the brand influence, the higher the entry fee charged, because they account for the light of our supermarket brand. Increased exposure of their products! ”

Mr. Su, including Li Zeju, they all opened their mouths wide, Feng Yu's idea was too bold! Charge an entrance fee, which can only be done by well-known big shopping malls, you have a new shopping mall that is not well-known at all, or a supermarket, why should people pay for admission?

"You don't believe it? What if our hypermarkets could be praised in the national media? What if our supermarkets could be inspected by national leaders? What do you think? Will anyone object to the charging of entrance fees? Feng Yu asked with a smile.

Fu Guangzheng and Li Zekai suddenly realized at this time, they both remembered that Feng Yu had told them. can operate a supermarket on the central station, this is the national media he said, right?

Others don't know, but Fu Guangzheng knows very well how much influence CCTV, a super media platform, has on Chinese mainlanders, which can be seen from the promotion of product sales by CCTV's advertising.

Mr. Su saw the expressions of Li Zekai and Fu Guangzheng. I know that they agreed with Feng Yu's statement, so Feng Yu can really do it? If it really can, then the entrance fee alone is a lot of income, and the rental fee can be increased a lot.

"In that case, you should be able to get a lot of money for the entrance fee. So are there any others? Mr. Su continued to ask.

"And, of course, such as mandatory promotional measures. That is, our supermarket has to have promotional products every day, so as to drive popularity and drive customer flow. And whoever has their turn will pay for this promotion. Of course, when promoting, we will give a better position to display the product, and the brand promotion of the product is also very beneficial. ”

"Forced promotion? That is to ask the product supplier to pay the supermarket to earn popularity and money, are you sure they can accept it? Mr. Su asked with a frown.

"They'll take it, I can assure you. Don't forget, we are the largest supermarket in mainland China, with unrivalled customer traffic and sales. And the promotion is also a rotation system, and it is not for you to promote every day. When other products are promoted, you will also take advantage, which is equivalent to a means for everyone to raise funds for advertising. If anyone doesn't agree, then don't even want to enter our supermarket! Feng Yu's words were extremely domineering.

"Anything else?" Mr. Su also reluctantly agrees that whether the specific operation can be successful depends on the actual situation.

"Of course, there is also this kind of fund-raising advertising costs, such as holidays and weekends to distribute advertising flyers, whose products are on the flyers, they have to pay the corresponding advertising costs, including the cost of distributing flyers. There is also the pile fee, that is, in the aisle or open space of the supermarket, a place specially opened for you to put a large number of goods. These places are the most eye-catching, and they are also very helpful for the increase in sales, so you can't use them for free, and you have to pay for them if you want to use them! ”

In the previous life, the wages of those "god-level" tally clerks in the supermarket were staggering, and the daily salary was thousands or even tens of thousands! Just because the visit of the goods is enough to attract attention, it can greatly increase the sales of goods and enhance the popularity of products.

"Last but not least, our fresh food department has to keep the goods fresh. We have to connect directly with farmers, and even establish a procurement base, without middlemen, insufficient products, and replenish goods at any time. We want to get the public used to go to our supermarket and buy what they want to eat on the table every day. And after they buy vegetables, meat and other food, they will also go to the side to buy salt, oil and other things, and when they buy these, they will see milk, ham sausage, instant noodles and other things next to them. They may even just want to come in and buy two cucumbers, but end up buying a whole bunch of stuff to go home. ”

"As for the fact that I have a lot of purchase channels in China, I don't need to say more about the low price, right? Moreover, the imported products you provide can also attract popularity to a certain extent. Does Mr. Su have any other questions? ”

"I'm fine, Mr. Feng is really like the boss said, it seems that an idea suddenly pops up, but in fact, he already has a case in his heart."

After Mr. Su finished speaking, he looked at Li Zeju. Li Zeju nodded, which means that the Li family's investment is completely confirmed! (To be continued.) )

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