Chapter 206: Asking Children to Be Endorsements (Asking for Votes)

PS: Thank you Zhang NB, I think I have a good reward, thank you Zhang NB, Broken Sword Sheng, the sky of indecent love, 丨ゝ灬人B丨 and other brothers for their monthly passes, thank you. The first one was a little late, and the second one was at noon.

The sales contracts for bladeless fans have all been signed, including the unpopular northwest provinces, and there are bold people who have contracted them, and it may be that Feng Yu gave good conditions, and the sales volume in those areas is not limited!

At present, there is a regional gap between the rich and the poor in China, and coastal cities and other cities are developing rapidly, there are many business opportunities, and there are more rich people. In inland provinces, especially in the western provinces, industry is not good, agriculture is not good, and commerce is even worse, and many families have an annual income of less than 300 yuan, and there is even a situation where they do not have enough to eat.

In this kind of place, although there are also rich people, the number is too small, but fortunately, the power rationing in these places is more strict, and the government ~ government has not been equipped with air conditioning. Feng Yu and dealers both believe that this bladeless fan, in the western provinces, may be able to promote the government ~ government department.

Just like the computers of later generations, when a local government ~ government department sees that other government ~ government departments have purchased computers, then they will also find a suitable reason, such as paperless office or something, spending a lot of money to purchase a large number of computers, and even regardless of whether their public servants understand computer operation or not, they will not pay attention to things like "the purchase price of a computer is enough for their department to use a year's paper".

This city purchases a lot, and the neighboring cities will also learn from them, and the districts and counties below the city will also learn from them, and then guide the whole province to do so.

Moreover, the computers purchased by the government ~ government departments have been jokingly called high-priced classic machines by netizens, that is, they have purchased old products that should have been eliminated at high prices. Government ~ government departments, spending is not their own money, of course it is generous!

The dealer in the northwest province is this psychology, he is confident that through the guò government ~ government procurement, increase the sales of this bladeless fan, will definitely not be like Huang Fatzi said, the sales of a province can not catch up with a city in southern Guangdong.

Trial production has already begun at the new plant in Nanyue. It is currently in good condition. Moreover, there are many workshops, and the equipment and workers are very sufficient, so as not to delay the sales of humidifiers and bladeless fans.

……

A few days later, Fu Guangzheng came to Ice City again. He wanted to talk to Feng Yu about overseas sales, and he had to invite celebrities to advertise. And the investment of this celebrity advertising endorsement fee must also be agreed by Taihua Company.

"Brother Fu, I've worked hard for you this time."

"Hahaha. There were two people at home, and I was the shopkeeper. It's really hard for you to finalize the domestic contract with the dealer so quickly. ”

The two complimented each other a few words, and Feng Yu asked with a smile: "Brother Fu, you didn't come to Bingcheng to chat with me, right?" Something to talk about. ”

Fu Guangzheng laughed dryly: "This, Mr. Feng, you see that our humidifiers, bladeless fans and other products are sold in China, and they are all coordinated by star TV commercials." This foreign sales, should celebrities also be invited to advertise? ”

Feng Yu raised his eyebrows, knowing what Fu Guangzheng meant. The endorsement fee for foreign celebrities is much higher than that in China, and Fu Guangzheng was worried that Feng Yu would not agree, so he came over to talk to Feng Yu in person. If the endorsement star is chosen correctly, the sales of the product will be greatly improved, and the endorsement fee will naturally be earned, which Feng Yu does not object to at all.

"Brother Fu, what do I think is the matter. That's as it should be, just a phone call, I totally agree. ”

Fu Guangzheng was overjoyed: "That's great, but this budget is relatively high." We are going to ask Hollywood's big stars to endorse us, and the cost may reach two million dollars a year, but after our calculations, it should bring us more than three million dollars in net profits, which is only a little more! ”

Two million dollars in expenditures brought back three million dollars in net profits. Feng Yu frowned. Although he made it, he felt that he had earned too little. Compared with Zhu Simao, the cost performance is too low!

Whether it is a wind and rain brand humidifier or a wind and rain brand bladeless fan, they are all monopoly products, there is no competition from similar products, and the endorsement fee of two million dollars should bring back at least four million dollars of net profit to the company.

"Who are you going to talk to for your product? Where is the coverage? Feng Yu thought for a while and asked.

"We're going to look for gold? Basinger or Michael? Keaton is the spokesperson, last year's movie "Batman" was the hottest film in Europe and the United States, and there are countless fans in Europe, America and even Asia, I think they are suitable to be the global spokesperson......

Fu Guangzheng said a lot, but Feng Yu was thinking, who are these two people? It seems to be a bit impressive, but it's not too much. It seems that the two should not be particularly good in the future, at least they have not continued to make any blockbusters!

The two recommended by Fu Guangzheng may have been very popular last year, but their popularity has definitely been declining this year, and they will continue to decline in the future, just like signing a big contract with a player when he was at his peak, and then the state is not as good as a year, and you have to pay a higher salary every year!

If you want to sign a star, you should also sign that kind of potential stock, and it must be in line with the image positioning of the product, and you can't sign any star casually.

For example, the little giant Yao Nima endorsed Pepsi, but athletes are forbidden carbonated drinks. When Yao Nima broke his bone, an article quickly appeared in the newspaper: Yao Nima's fracture was related to Pepsi. The above points out the damage of cola to bones, the injury to athletes, etc., the meaning of the words is that Yao Nima was injured because of drinking Pepsi Cola.

As a result, not only did Yao Nima's commercial value decline, but Pepsi's sales also declined.

Feng Yu nodded his head and looked down to recall that there were any big stars at this time, the kind that was not popular for the time being, but would soon become popular. Looking at the scissors in the pen holder on the desk, Feng Yu suddenly thought of someone.

Johnny? Depp, Edward Scissorhands!

A person with feelings represents a high-tech invention, much like the positioning of high-tech products such as humidifiers and bladeless fans.

Johnny at this time? Depp is already well-known in the United States, but he is not a big hit, only equivalent to a second-tier TV star. But with the popularity of Edward Scissorhands at the end of this year, and won several awards, Johnny? Depp will also be nominated for an award, and his popularity will skyrocket.

Maybe in two years this person will be silent again, but after the millennium, the captain's name will resound all over the world and become the world's highest-paid actor!

Looking at the poster on the table where Chen Guangtou's head passed through the bladeless fan head, Feng Yu suddenly felt that it would be more suitable if it was a child.

One is that children are more cute, and the other also proves to parents how safe this electric fan is, and it is okay for children to stick their heads into it!

If it is a child who does this advertisement, it can highlight the safety of the product and conform to the product positioning of family consumption in Europe and the United States.

Little kids, home alone, Macaulay? Culkin!

Feng Yu looked up at Fu Guangzheng and said excitedly: "Brother Fu, let's find children to advertise and endorse!" (To be continued.) )