After booking the sale of motorcycles, Feng Yu immediately began to prepare a commercial. The advertising contract of the central station is in the hands of Taihua Company, and it was clearly stated in the contract when it was signed that Taihua Company has the right to change the advertising content, as long as it is still a product sold by Taihua Company and conforms to national regulations.

At the beginning, Feng Yu spent a lot of money, and the sales of humidifiers did bring a great boost, but Feng Yu believes that there is no need for such intensive advertising ~ explosion, this is not a health care product, the market is not so big, many families have one is enough, it is enough to retain the program implantation and two or three sets of advertisements, and one set of advertisements should be replaced with motorcycles.

Of course, before the replacement, Feng Yu still has to talk to Li Mingde, how to calculate this advertising fee?

……

"What, advertising is so expensive, five million? It's only been a few days, why is it so expensive? Li Mingde exclaimed.

Feng Yu told him that he would replace the prime-time advertisements of CCTV with motorcycles, which would ensure that Songjiang motorcycles would enter the eyes of the people across the country in the shortest possible time and greatly increase sales.

Originally, Li Mingde was still very happy, thinking that Feng Yu was really kind, and he was willing to remove the advertisement for the humidifier and replace it with their motorcycle. But as soon as Feng Yu talked about the advertising fee, Li Mingde suddenly exploded!

"Five months, five million advertising dollars, this price is very reasonable." Feng Yu spread out his hands, looking very reasonable.

"Five months, five million, where is it reasonable for you to sue me!" Li Mingde roared.

Feng Yu unhurriedly took out a form and spread it out on the table: "Mr. Li, look at this number." From the beginning of our Fengyu brand humidifier advertising in the central station, the sales of humidifiers have formed a blowout, which is the market share in May, which is in June. The effect of advertising on CCTV, this is the fact table xiàn. Isn't such an effective advertisement worth the price? ”

"You don't fool me, your humidifier is because it has a patent, there is no similar product, even if the advertisement is effective, you are exaggerating. Also, this market share is also your statistics, who knows if it's true or not? You take out the sales volume and sales volume and show it to me, and I will know the truth at a glance. ”

Li Mingde had long wanted to know how many humidifiers had been sold and how much profit they had made, but after asking a few times, Feng Yu just didn't say it, and asked Li Shiyou and Hou Haitao the same, and they all had a tacit understanding and kept silent.

"Would you show the sales of your products to outsiders?" Feng Yu asked rhetorically, "In this way, let me show you the sales of wind and rain brand electric fans, this is a product that completely belongs to our Taihua company, and it can be revealed to you." ”

Feng Yu took out the materials that had been prepared a long time ago again and unfolded them to Li Mingde.

"You pay attention, the wind and rain brand electric fan has been advertised in CCTV for a month, and the sales have increased tenfold! Ten times more! Feng Yu raised his voice.

"It happened to be in the summer, there are particularities, and it can't be used as evidence, and how much advertising costs for your electric fan, it's definitely not a million a month!"

Nonsense, Feng Yu advertised his company, of course, according to his own price, 200,000 a month, which not only increased sales and brought hundreds of thousands of profits, but also promoted the brand of Fengyu brand, which paved the way for the listing of the new bladeless fan of Fengyu brand next year.

We must make people feel that the wind and rain brand electric fan is the first-class electric fan in China, and even when it comes to electric fans, the first thing that comes to everyone's mind is the wind and rain brand!

The wind and rain brand electric fan is also Feng Yu's own, of course he can write casually, for example, he made a false account.

"Not a million? If you look closely, the advertising fee is 1.2 million! I'm still giving you a discount. Feng Yu shouted waving a fake report.

"What, one million two million? It's absolutely impossible! "I don't believe it when I kill Li Mingde, Feng Yu will spend such a high price to advertise, where is the advertising of the TV station so expensive now!

Besides, this humidifier belongs to the three parties, although it is sold by Taihua Company, but the advertising cost is also shared proportionally among the three companies, he doesn't believe it, Li Shiyou and Hou Haitao also agreed to more than one million advertising dollars a month!

Feng Yu continued to flicker: "You have to take into account that our Songjiang motorcycle is a new brand, and there is no trace of popularity before. Do you know how much it costs to advertise and hire movie stars to shoot commercials? Humidifier we invited the big star Shen Li, replaced by you, can you please get it? ”

"But we're a motorcycle, so if you want to invite a male star, right? Who are you going to invite and how much will it cost? Li Mingde asked shrewdly.

Rub, those who can be the leaders of such a big factory are cunning and cunning, and Feng Yu's little tricks can't fool people at all. However, Feng Yu has other means, that is, the sales volume that Li Mingde cares about the most.

"You don't have to worry about this, anyway, if you agree to pay five million advertising fees, I guarantee that next year's sales can increase by 10,000 units, that is, at least 130,000 units a year, provided that our production can keep up!"

10,000 units, an increase of 5 million advertising costs, and the profit of the machinery company from a motorcycle can be far more than 500 yuan, Feng Yu said this, Li Mingde began to seriously consider it.

Is this CCTV TV commercial really so effective? Why does Feng Yu have such self-confidence, a motorcycle without any popularity can reach sales of 130,000 in the first year? Just by virtue of this advertisement? Or is it based on Feng Yu's appearance design?

"Can you really guarantee it?" Li Mingde asked suspiciously.

"Absolutely! We can write it in the contract, if it can't be reached, this money will be paid by my Taihua company! Feng Yu patted his chest and said.

"Okay, I'll communicate with Director Hou and Mr. Fu about this matter, and if they don't object, we'll sign the contract!" Li Mingde still kept an eye on it, and wanted to ask how much the humidifier advertisement costed.

……

"Lao Hou, tell me the truth, how much did the humidifier cost to advertise on CCTV?" Li Mingde contacted Hou Haitao by phone.

"This ...... Lao Li, how good it is for you to ask Feng Yu about this matter, Li Shiyou and I agreed, and we will never say it, in short, we spent a very high price. ”

"How tall?" Li Mingde continued to ask without giving up.

Hou Haitao hesitated for a moment and gave his reply: "It's a sky-high price!" ”

Sky-high? Is it really that high?

"Is there five million?"

"Hmm." Hou Haitao remembered that the advertising fee was 5 million, but he didn't tell Li Mingde in detail that this was a year, and it was not only a set of four advertisements on CCTV, but also a lot of other content. What's more, Feng Yu told them that if the advertising effect declines, it can be withdrawn at any time, and the invested advertising fee can be returned.

Li Mingde didn't know about these, as soon as he heard it, this humidifier really cost more than five million in advertising, and it turned out that Feng Yu didn't lie to him. Since Li Shiyou and Hou Haitao dare to agree, then he also dares to agree this time!

After signing the supplementary agreement with Li Mingde, Feng Yu took the check and smiled.

Who said that CCTV advertisements can't be resold? ~~ Ask for collection, ask for recommendation, thank you