The first volume of Xiao Lotus shows its sharp corners, Chapter 668, the competition of hot drinks

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Feng Yu tasted a cup of fruit Zhen developed by Lehaha, which was just hot orange juice. The taste is not good or bad, sweet and sour, it is similar to what Feng Yu drank in his previous life, and some people should like it.

But Feng Yu is not satisfied, how can this kind of taste compete with Gao Lego? If the goal is set on the rising sun, it is too low. If you want to compete, you have to compete with the best, and the competition with the poor has a rough meaning.

What was the best-selling hot drink in China in a previous life? Not counting tea and coffee, but definitely not a high Lego, but milk tea!

The more famous ones are Yoremi and Xiangpiaopiao, both of which are milk teas that only existed after the new century, and now, at least there is no such cup instant milk tea.

The advantages of milk tea are completely different from those of Gao Lego, and the product positioning of Gao Lego is a nutritious product and tastes good. And milk tea is delicious. Or later, there are additions such as coffee and chocolate, and some refreshing and anti-hunger effects.

"Qingxian, this fruit tastes okay, you have also found a lot of people to make it real, this can only be defined as a children's drink, and adults rarely love to drink, right?" Feng Yu asked.

Zong Qingxian frowned: "That's right, children like it very much, and adults say it's too sweet." But after less sugar, children don't like it, they can't find a balance at all, so they can't let people drink this and put sugar in it, right? ”

Feng Yu really wanted to tell him, this is not impossible, in the future, many drinks will have a small package of sugar bags. It's just that Guozhen is in this kind of large packaging, and if you get another sugar bag, it is really troublesome.

"Let's focus on the children's market, after all, our brand is more competitive in the children's market. It can not only taste orange juice, but also have pineapple flavor, apple flavor, etc., and you can ask people to study it, even if the sales are not very good, you can also enrich our product range and avoid competitors. ”

Zong Qingxian nodded: "It's already been made, and orange juice is the easiest to make." And everyone has drunk orange juice before, which has a certain market foundation. But with this alone, we don't seem to be able to compete with Lego. After the health care product industry was suppressed, nutrition products took the opportunity to rise again. Gao Lego is a nutritious drink, and it already has a large mass base, and it is also considered an imported product, and it is also advertised on CCTV, so it is difficult for us to compete. ”

"Have you ever thought about it. Also produce a similar product, which in turn beats the high Lego? Feng Yu asked.

"You're saying we also make this chocolate milk powder? This technique is not difficult, but the taste is not as good as others, and the nutrients are difficult to control. Gao Lego makes this kind of product, and we don't have any advantages even if it's a brand. Zong Qingxian frowned.

It's not that he didn't think about it, but it's too difficult, unless a crazy advertising campaign is employed, but that would be too costly, and once it fails, the loss will not be small. There's that money. It is better to continue to promote yogurt drinks and tea drinks, which have many competitors to compete with Lehaha for the market.

"You've been to Treasure Island to inspect the market, right? Have you ever seen bubble tea over there? "Bubble tea has been in existence for three months, and it has swept the entire treasure island, Zong Qingxian should have drunk it, right?

"Bubble tea, I've drunk it, what's wrong?"

"What do you think, what does the milk tea taste like?"

"It's okay, it's not good or bad, I don't like it very much, but there are a lot of people who like it. Mr. Feng's meaning. Do we produce this bubble tea? ”

"Don't you think so? The technology of this product is not particularly difficult, right? There are even ready-made recipes, we just have to buy them, or we can research and match them ourselves. Make a new flavor. ”

At this time, the milk tea already has tea powder, but it is not blended, but separated, and the service staff needs to mix it in proportion and brew it to the guests.

And what Lehaha has to do is just mix it in proportion. Just pack them together, and even the raw materials can be purchased directly, without the need to produce them yourself.

Including the pearls or coconut fruit in milk tea, you can purchase it directly, or even find someone else to do it, and then affix the logo of Lehaha, it's too simple.

"This, it seems to be possible, but can mainlanders like this flavor?" Zong Qingxian hesitated.

"If you don't give it a try, how do you know you don't like it? The taste of this milk tea is just one word, fragrant, which makes people want to take a sip when they smell it. Even if you can't sell it in the mainland, you can still export it, and sell it to Baodao, Xiangjiang and other places, which is also very good. Moreover, this one could launch a product that competes with Golego, such as chocolate-flavored milk tea. ”

"Chocolate-flavored milk tea, is that still milk tea?"

"You don't care if it's or not, as long as someone likes it, it's a success. And coffee, have you ever drunk it? A drink that Westerners like very much, at present, there are already cafes in the coastal and some more developed cities, the price is ridiculously expensive, but the cost is very low, it is for those who want to experience the foreigner drink. We can also satisfy the desires of these people~ and launch coffee-flavored milk tea. ”

Zong Qingxian's face was entangled, and he always felt that what Feng Yu said was not very reliable? Traditional bubble tea, but it can really be made, just like Feng Yu said, if you can't sell it in the mainland, you can also export it to Baodao and other places, and you won't lose money.

But milk tea is mixed with chocolate, coffee, etc., doesn't it make it a four-way difference, and some people will like it?

Zong Qingxian is still not bold enough, Feng Yu remembers that in his previous life, Lehaha was very bold in launching drinks? For example, coffee and cola, such as beer and tea, such as kvass or something, aren't they all criticized by many people, but they are just as profitable.

"Okay, Mr. Feng, I'll go back and find someone to try it. However, our factory capacity is not enough, although we have been working hard to expand the factory and expand the production line, but this kind of product, we have not done it before, there is no ready-made production line to use, this investment will not be small. ”

"The location can choose the west, have you heard of the glorious cause?"

"Glorious cause, I've really heard of this, what do you mean, we also want to join?" Someone invited Zong Qingxian, but Zong Qingxian refused, because Zong Qingxian was not ready to expand the factory too much at that time.

"Why not? It can not only do good deeds, but also improve the humanistic value of our brand, and the factory over there is mainly to produce this kind of powder packaging products, and there is no need to worry about transportation. Slow down is slow, anyway, it has a long shelf life and is not easy to damage. And the cost of labor and land over there is very low, and we didn't lose much. What's more, you can gain the favor of the leaders above, and you don't want to be called a conscientious entrepreneur? ”

"Okay, I'll go back and study it, and if I can, then Lehaha will also join the glorious cause and contribute to the country."

"That's right, then I wish us success."

Zong Qingxian hesitated for a moment and asked, "Mr. Feng, is this kind of collocation really liked by anyone?" ”

Feng Yu "......" co-author, you still don't believe it! (To be continued.) )

ps: The first update, thank you for the monthly pass of the soy sauce bottle small mouse, 0o projection o0, wind eagle beast, swastika snow drift, ssq6969 and other book friends, thank you. There is more to come