Chapter 872: A New Market That Is Difficult to Open
"Brother Fu, how is the contact?" It's been a week since Feng Yu returned to the United States, stayed in Seattle, went to Microsoft to walk around when he was happy, and took the time to watch two NBA games.
But Feng Yu is fine, he has been waiting for Fu Guangzheng's news, wind and rain mobile phone, landing in the rice market. Pen | fun | pavilion www. biquge。 Of course, it is still the trading company of Fu Guangzheng who entrusted it.
Mobile phones can be said to be electronic products, but they are different from VCDs, because the consumer group of mobile phones is individuals, not families.
The sales channels of the Fu family in the United States are nothing more than some distributors, which distribute communication electronic products, but none of them are strong enough.
And the United States is the base camp of Motorola, in the United States, at its peak, almost every ten mobile phones, nine are Motorola's, even now, the brand of Europe and island countries has come in, and it is still the first brand in market share, and it is a well-deserved overlord, more invincible than in other markets.
Distributors who have the ability to sell mobile phones have offered an extremely harsh condition, not that they don't give face to the Fu family, after all, we have been cooperating for many years.
But they all think that there are so many mobile phone brands now, and there is a Motorola company above the head, a wind and rain brand mobile phone, without any popularity, and without large-scale advertising, there will be no sales.
They admit that the wind and rain brand mobile phone is beautiful in appearance, but it is not powerful. And because the wind and rain brand mobile phone is an imported product, after adding taxes, in terms of price, it is even at a disadvantage.
The brand of wind and rain brand, in the field of mobile communications, is still far behind Motorola. The function is almost the same, the price is at a disadvantage, and it definitely can't be sold well.
Since it is a product that is destined not to sell much, they have to spend almost the same amount of effort to distribute it, and the natural conditions are higher.
Fu Guangzheng, who was sitting opposite Feng Yu, shook his head and sighed: "No, we can't meet any of the conditions, unless we sell them at a discount." But what's the use, once they anger Motorola, if they start a price war, I'm afraid our mobile phones won't be able to sell! ”
As the world's leader in mobile communications, Motorola will definitely not have too much difficulty in sniping at any new brand of mobile phone in its home base. Nokia, the king of Europe, is not far inferior to Motorola in the United States.
This is different from Feng Yu's sniping Motorola in Huaxia. In the Huaxia mobile communications market, Motorola is also the boss. And Feng Yu grabbed the market with local advantages, plus some connections and lower prices. In the United States, where do you still have these advantages, these aspects, but the disadvantages of wind and rain mobile phones!
"What do they think we are lacking?" Feng Yu asked curiously.
"The product is single, the brand awareness is not high, the supply is not much, the advertising is not enough, the price is not advantageous, and so on." Fu Guangzheng was also very depressed, he also tried it, the wind and rain brand mobile phone, the quality is really good. And it is small, beautiful in appearance, and good in color, but these shortcomings said by those dealers are also indisputable facts.
The promotion of a new product itself is not easy, let alone a new product in a new field, and the popularity of the wind and rain brand will not help much.
If the wind and rain brand out of household appliances, then the wind and rain brand brand is a kind of publicity, but out of the mobile phone, not many people will be willing to choose, no advertising, it will definitely not sell.
But the production of wind and rain brand mobile phones is not high, and a batch of domestic supply is still needed, and the quantity supplied by the United States itself is small. If you advertise this, it may help sales, but it will inevitably be a loss.
Feng Yu lowered his head and didn't speak, he didn't know what to do in this kind of predicament.
Fu Guangzheng said faintly: "It would be great if we had a factory in Mi, as long as we changed the appearance slightly, we could get a few different mobile phones, and then the price was reduced, and we could advertise on a large scale and increase sales." At that time, those dealers would not have such harsh conditions, and they would even take the initiative to contact us. ”
Feng Yu's heart moved, build a factory in the United States?
This Feng Yu had thought about it a long time ago, but he was a little hesitant, the labor cost of rice is much higher than that in China, and much higher than in Russia.
And I just discussed with Kirilenko that it would cost a lot to build four factories that produce electronic products in Eastern Europe. Now the mobile phone market has not yet risen, until about the millennium, is the time when the mobile phone market exploded, and then for ten consecutive years, the sales of mobile phones are growing rapidly, and then the era of the rise of smart phones.
Is it a bit early to build a factory at this time?
Seeing Feng Yu hesitating, Fu Guangzheng was a little curious. Building a factory in the United States or Canada is the most economically efficient way. Although the labor cost here is much higher, it can reduce a lot of taxes, reduce freight costs, etc., the market here is so big, all rely on imports from China, obviously the supply can not be supplied.
It is enough for the Huaxia factory to cover Asia, covering the most populous places, Europe and the United States should still build factories to be the most cost-effective.
To say that Feng Yu lacks funds, Fu Guangzheng definitely doesn't believe it. Just saying that Feng Yu has so many shares of Microsoft, how much is it worth. You don't need to sell it, and you can borrow a lot of money with a loan.
He also thought that if Feng Yu buys or builds a new factory in the United States, he will follow and participate in a share, as much as he wants, anyway, he believes that he can make money.
"Brother Fu, do you have any hard connections in Brazil?" Feng Yu asked.
If you want to build a factory, it is more cost-effective to choose developing countries, because labor costs will be very cheap, and labor costs are one of the main reasons for pulling costs.
Fu Guangzheng shook his head: "You want to build a factory in Brazil?" I don't recommend it. Labor costs in Brazil are indeed cheap, but the workers in Brazil are not efficient, and the country is so poor that there are no local powerful people to help, and it will definitely suffer. Don't expect any diplomatic means, Brazil's relationship with China is not very good? ”
From this point of view, if you want to choose a place with good security and can still influence, it can only be the United States. Wait a minute, you can be in Canada, don't forget that the influence of the Li Superman family in Canada is not small at all.
"Brother Fu, wait a minute, I'll call Brother Kai and ask, he is in Canada, there should be something to do with it, right?"
Feng Yu decided that he still wanted to open a factory in North America, and it was a big deal to mortgage the factory shares again. If it's just one or two factories, the financial impact won't be too big. The important thing is that it is very important to allow Fengyu mobile phones to enter the rice market earlier.
In Huaxia, Feng Yu is not afraid of any world-class large company, but because it is Huaxia, it is not Feng Yu's style, even if he goes to the United States, he has to sit in the position of the boss!
Fu Guangzheng's eyes were a little disappointed, this is to cooperate with Li Zekai, so isn't there nothing wrong with him.
…… (To be continued.) )