When will you be able to sit two competitors together? That's when a third adversary appears and threatens their position. Pen? Interesting? Pavilion wWw. ｂiquge。 info The enemy of the enemy is the friend!

Brand Brand, Coca-Cola's head of North American sales, and Okafor, head of North American sales for BioCola, sat down together today. If this is seen by reporters, I don't know how it will be written, the merger of the two music?

"I got a message that the contracts for those Huaxia drinks to enter the supermarket are the same as ours!"

Brand had a sad face, he didn't understand, did the brains of those supermarket managers get into the water, and how could those Chinese drinks compare with them? Why give them such generous conditions?

"According to the data I have obtained, in the supermarket last month, the sales of those Chinese beverages have accounted for 8% of the total sales of non-alcoholic beverages!" Okafor didn't expect that the rising momentum of those Chinese drinks would be so fierce.

It seems that 8 percent is not high, but there is still a significant gap compared to them. But don't forget, this is only the first month!

And the original market share of the two of them has dropped to 85 percent, and in one month, their market share has dropped by 4 percent, although this is only the data in the supermarket, but the supermarket sales account for a large proportion of their overall sales.

In particular, they found that in addition to supermarkets, some other retail stores also began to sell Chinese beverages, which greatly touched their interests!

The cake is so big, and when someone else takes an extra bite, they have to eat less. Originally, they also planned to join forces in Huaxia to crush Huaxia Beverage, but they didn't expect that Huaxia failed to crush success, not to mention, their base camp was planted with a flag!

"Have you investigated, what is the reason for the skyrocketing sales of those Huaxia beverages?" Brand asked.

They have also drunk those Chinese drinks, and they think that the taste is not as good as their products, of course, there are merits, just like many people like coffee, but they have no love for coke at all, and everyone's taste is different.

But even if the drink tastes very good, it shouldn't be so violent! Just because of that, what kind of prize promotion? Just because of another can? Or is it because of the grand prize of that car?

"I can't think of any other reason than a prize sale. Uh, it seems that there is another reason, a reporter photographed, Bill? When Gates went to the supermarket, he also bought Huaxia's Qili, which is said to be very popular with Microsoft engineers, can make people energetic, and is better than coffee, these are all said in the newspaper. ”

Okafor didn't believe much of this either, but he read the newspaper, and was it really Bill? Gates took a few cans of Qili and put them in the shopping cart, and when a reporter interviewed Ballmer, the vice president of Microsoft, he did see Qili on Ballmer's desk.

This Chinese functional drink is said to be able to eliminate fatigue and enhance energy, and it is indeed very much needed for people who need to work overtime and stay up late.

These are some of Feng Yu's small tricks, and he recommended Huaxia's drinks to Microsoft, especially Qili. I also "enthusiastically" sponsored a batch for engineers to taste. As for Bill? Gates bought Qili, which was the result of Feng Yu's enthusiastic recommendation, and Feng Yu had not sponsored Qili to Microsoft at that time. If this photo was taken, the reporter was naturally notified a long time ago.

Bill? Gates, that's it.

Microsoft is also endorsed in this way.

The newspaper claimed that this is another magic water from the East, just like Jianlibao on the Olympic field that year, this Qili, for engineers, is equivalent to Jianlibao for athletes, has magical magic!

When Feng Yu presented Qili to Microsoft employees, Paul? Alan was also very disdainful. The director of the dignified Microsoft actually went to sell soda, and he thought it was a very low thing.

Proud Paul? Allen, the big companies in the beverage industry who have never looked down on Coca-Cola and Baishi, network technology companies like Microsoft, and companies that can change the world are the future development trends.

Microsoft's growing profits and rising stock price are proof of this?

In its opinion, it is progress for the CEO of Coca-Baishi to become a middle-level management at Microsoft, and Feng Yu, the director of Microsoft, actually went to sell soda, which is simply a shame for Microsoft! It's a joke to use a small favor like a drink to win over Microsoft engineers!

But he never thought about why the profits of Coca-Cola and Baishi Cola have always been so high. No matter how much the network technology company rises, people always have to eat and drink Lazar, and there are definitely more people who drink Coke than people who buy computers!

Of course, Paul? Alan didn't expect that Feng Yu didn't want to curry favor with Microsoft's engineers and win people's hearts by giving away some drinks, this was just a commercial promotion.

Use Microsoft's brand to promote Qili!

"It is said that the driving force behind these Huaxia drinks is the director of Microsoft's Huaxia?" When Brand heard the news, he didn't believe it very much, computer software and beverages are an industry that can't be beaten!

"It's the mysterious Huaxia tycoon, otherwise how could there be news that Microsoft engineers drink Huaxia drinks? And their prize promotion is too strong, not to mention those electrical appliances, there are cars. Eight cars have already won the prize, and the newspapers are making a lot of noise about it. ”

"What are you going to do?" Brand looked at Okafor, it is said that their Coca-Cola and Baishi Cola do not need to carry out prize promotions at all, they already have a huge consumer base, and if it is a new product, it will be almost the same.

Even if they propose a prize promotion, the proud board of directors will not give those Chinese drinks the same promotion efforts, at most one more can, not even electrical appliances, let alone cars.

They both want each other to do the promotion first, so it can be said that the promotion is done in competition with the other party. In fact, they have the strength to sell at a discount and completely drive Huaxia Beverage out of North America. But if you do that, you will be suspected of monopoly, you will suffer a huge fine, and it will hurt your brand image, and you will be rejected by Huaxia.

After researching, both decided to ...... Wait. Wait for the promotion trend of Huaxia beverages to pass, after all, the strength of the beverage companies in Huaxia is not strong, and it is absolutely impossible to promote for a long time. And both of them have invested a lot of advertising money in the Olympic Games, which will inevitably hit Huaxia drinks again.

But at this time, they found a bad news, Huaxia Beverage, actually entered the European market again, also starting from supermarkets, also in a number of large supermarket chains, at the same time.

With such a strong sales ability, they finally felt a serious crisis. Microsoft's directors don't have much connections and influence in Europe, right? So it is very scary that Huaxia Beverage can quickly enter so many supermarkets.

At this point, Liangle thinks that some counterattack must be made! (To be continued.) )