"Guangzheng, thank you for your hard work, I didn't expect the European market to be opened up. Pen ~ Fun ~ Pavilion www.biquge.info" Feng Yu and Fu Guangzheng were holding cigars and champagne in their hands to celebrate.

Whether it is Europe or the Americas, all the sales of Huaxia beverages are entrusted to a company, a company called the Beverage Alliance (BML), of course, the owner of this company is Feng Yu.

This company is not a company focused on making profits, but a company that intends to help promote the Huaxia beverage brand to Europe and the United States, so Feng Yu did not let Fu Guangzheng become a shareholder.

But Feng Yu has already acquired five canning plants in the United States and Canada, and Fu Guangzheng has also acquired several bottling plants in Europe, and he is also optimistic that those drinks will gain a foothold in Europe.

If dairy beverages can also gain a foothold in Europe and the United States, then they will continue to buy manufacturers that produce dairy products.

"Hard work is secondary, but whether those Chinese beverage manufacturers can stand up, at least this year they will definitely lose money, and even next year may lose money." Fu Guangzheng reminded.

Market development, pay a lot of costs. Not only the cost of advertising, but also the cost of entering those supermarkets, high transportation, storage costs, promotional costs, etc.

There is always some price to be paid for new products entering the market. And this kind of effort does not necessarily pay off. is as strong as Coca-Cola, didn't the tea drinks promoted in China in the previous life all fail? Advertising money is not spent, and there are strong sales channels of Coca-Cola, which is still not the opponent of Kang Shuaifu and the same tea beverage companies, so they have to admit defeat.

"My BML company doesn't make their money at all, it's kind enough, if they are still unwilling to insist, then I will definitely not force it. At least the promotion effect of Jianlibao, Qili and tea drinks is not bad, and only these brands can be operated, and our efforts are worth it. ”

Loose alliances are prone to problems, and it is clear that those companies are taking advantage of them, and they always feel that they have suffered a loss.

"The fault is that you don't make money, and the more you don't make money, the more they will gain an inch. They don't care what you think, after all, you are a shareholder of Lehaha and Jianlibao, and you say that you want to promote the Huaxia beverage brand, but they think that you are using their brand to enhance the competitiveness of Lehaha and Jianlibao. Otherwise why is this a big promotion, they can't have appliances, they can't have cars? Fu Guangzheng shook his head and said.

"The electrical appliances and cars are all privately sponsored by me, and it doesn't cost you a penny, and it's my business who I want to sponsor. I don't have anything to do with them, so why should I pay so much for them? ”

Feng Yu knows what it means to be a sheng mien, and he is fighting for revenge. While it is true that those brands are used to enhance their competitiveness, those brands get significantly more benefits.

But those companies don't pay attention to the development of the European and American markets, they originally thought that they could make money by selling products. The more you sell, the more you earn.

But now, if you sell more, you lose more. Although brand awareness is increasing, what's the use of not making money!

This short-sighted gaze made Feng Yu quite helpless. Fortunately, Zong Qingxian and Li Jingwei support Feng Yu, and they know very well the importance of the market and brand.

It doesn't matter if they start losing money, they are all ready to lose for one year, two years or even three years, as long as they gain a foothold in the European and American markets, these money will be earned back sooner or later.

And their profits in China are enough to ensure that there will be no problems in their capital chain. The most ferocious thing in this is Kang Shuaifu and the same from Treasure Island, they think that their tea drinks have not been better promoted, which is deliberate by Feng Yu and treated differently, just because they are from Treasure Island.

Make chalk of one and cheese of the other? If it weren't for the differential treatment, with the scale of the beverage business of the same and Kang Shuaifu at this time, could they be selected into the list of the beverage alliance?

Instant noodles are indeed very successful, and at the same time it is still the largest instant noodle company in the world, but in terms of beverages, both of them are not doing well, and Kang Shuaifu is a newcomer.

The two only have tea drinks at this time, and they don't taste better than Lehaha, Lebaishi, and Jianlibao, and the two don't have much money at all. Why don't you do it if you get another bottle of promotion?

According to the meaning of these two companies, they don't do this kind of promotion, and companies such as Lehaha and Lebaishi can't do it, otherwise they will become their own people fighting with their own people.

At this time, the two companies increased their production capacity and began to seize the market in China, and they invariably adopted the strategic means of encircling the city from the countryside, first selling the products to the towns and counties, and as for the city, they didn't care at all. The price, of course, is five cents cheaper than the tea drinks of Lehaha and Lebaishi. You sell two, and we'll sell five for one!

Of course, Feng Yu can't control such a sales method, and it is actually a good thing for everyone to open the grade. But the problem is that the United States wants goods here, and the two companies have reduced the amount of shipments!

Their reason is also very simple, isn't it to supply European supermarkets, our domestic sales have also increased suddenly, and the production capacity cannot keep up for a while, but it is guaranteed that it will be restored next month.

Although the price of the Chinese market is low, there is still a profit without transportation costs and storage costs. In particular, the price of their products in the United States is also lower than that of Lehaha and Lebaishi.

On the one hand, you are making money, and on the other hand, you are not stupid, you know how to choose, right? What's more, they also occupy the European and American markets, at least they have entered the chain supermarket sales, and the sales volume has not increased less.

They want to wait for the time when the rice market does not need advertising money and can have this kind of sales, then they will have profits.

It would be even better if sales could increase again.

Now their method is to drag. Continue to maintain brand exposure, then refuse to continue to pay for advertising and reduce the availability of products to reduce losses and continue to increase awareness.

Next to the hot product, their brand awareness will definitely increase.

As for the terms of the agreement, if they cannot meet the supply requirements, they will take the initiative to withdraw from the European and American markets, and they do not abide by them at all.

This kind of rogue behavior made Feng Yu quite angry, and it seemed that he was going to give some warning to these two companies. There are many types of tea drinks, and they are not inferior to the two of you. Since you are not willing to abide by the agreement, then don't blame me for cracking down on your tea drinks at home!

Feng Yu called Zong Qingxian and Li Jingwei to discuss it, and asked them to finally give the two companies an ultimatum. Otherwise, we will abide by the agreement, and when we want to ship here, we must hurry up and ship it. Otherwise, they will completely withdraw from the European and American markets and pay liquidated damages.

And before Feng Yu and the others sanctioned these two companies, they found that Liangle Company had made a move. (To be continued.) )