In the first volume, Xiaohe only showed sharp corners, and Chapter 609 wanted to be under the dragon's head

Next chapter

Feng Yu's goal seems to be very big, but it is really not far away from Lehaha. Now in the beverage market in China, the leader is still Jianlibao, and others, such as coconut trees and Lebaishi, have been surpassed by Lehaha.

As for foreign giants such as Coca-Cola, they are still lukewarm in the Chinese market, although they make money, but they don't make much, and the brand has not started, which has something to do with their lack of hype, they think that Huaxia is not yet able to make money to drink soda every day.

The beverage giants of the previous life, such as Jia Duobao, Fenhuang, etc., have not yet appeared, the rising sun, is only active in this province, Huiyuan has some development, but it is mainly concentrated in Ludong, Beijing and Tianjin, and the sales are far from being comparable to Lehaha.

As long as it surpasses Jianlibao, Lehaha can become the market leader. However, at this time, Lehaha counts the sales of oral liquid, and it is far from being comparable with Jianlibao. It is also Jianlibao that makes Coca-Cola and Baishi Cola unable to run rampant in China. Carbonated drinks, the first choice of Chinese people is Jianlibao.

Last year, Jianlibao set up a football junior team to study in Brazil, wanting to create a platinum generation of Chinese football, but there are not many people they elected, and many of them are stuffed into related households, so in the future, there are few people in this junior team, and the platinum generation is nonsense.

This year, Jianlibao won the beverage sponsorship of the Asian Games, and in the next four or five years, Jianlibao's sales will continue to rise, and firmly occupy the leading position. At this time, Jianlibao's annual sales exceeded one billion yuan, and it is still growing rapidly!

But Feng Yu remembered that in his previous life, since 98, Jianlibao has declined rapidly. There are several reasons, the first is the emergence of a variety of beverages, crazy publicity, to seize the market, and Jianlibao thinks that it is the market leader, and does not take those brands in his eyes, as a result, Jianlibao's brand influence is getting lower and lower. The market share is also decreasing.

The second point is also very interesting, Jianlibao's sales are booming, and the local government ~ government is constantly siphoning away profits. Jianlibao was also asked to expand production. How to expand production? loans, acquisition of small local factories. In this way, Jianlibao expanded rapidly, but unfortunately it did not consider the problem of funds. After the decline in sales, profits were reduced, and the capital chain was suddenly broken. If you can't even get the money for production, it will naturally decline.

The third point is that Jianlibao's sales have always been a traditional model, and even a complete sales network has not been established. When they wanted to build it, they found that they couldn't come up with that much money to build it, and the funds were gone.

The fourth point is the deterioration of the relationship with the local government ~ government, Jianlibao originally relied on profits to roll development, and there would be no rupture of the capital chain. However, the local government ~ government endlessly extracts profits, making Jianlibao's funds more and more stretched. The leaders of Jianlibao believe that the interference of the local government ~ government system is relatively strict, and it is endlessly extracting profits. This led to the decline of Jianlibao.

In short, there are a lot of sayings, and Feng Yu only knows that Jianlibao is decayed because of the broken capital chain, insufficient brand maintenance, backward sales model and other reasons, which also makes Feng Yu not pay much attention to the former chairman of Jianlibao.

Of course, the former chairman Li Jingwei is also more powerful, not to mention the founding of Jianlibao, there is another feat, that is, Li Ning Company was also founded by him and the world champion Li Ning. Although the major shareholder is Li Ning, he was kicked out early, but at least his vision is still good in this era.

Another reason why Feng Yu didn't plan to recruit him was that Li Jingwei was not young. I'm in my fifties, my energy is declining, and my decision-making is not so shrewd.

In his previous life, he was also imprisoned, because when Jianlibao was restructured, tens of millions of funds were moved, which shows that this person also has an eye for money. And the character is not so trustworthy.

Create a brand, but don't know how to grasp the brand in your own hands. Relying on the government ~ government, but I didn't know that when the national enterprises were restructured, they took the lead in asking for restructuring and striving for profits for themselves, but at the last time, they couldn't help but stretch out their hands and make the late festival unsafe.

If he had the ability of Chu Shijian of the Red Tower, even if he took the money, all the workers supported him and jointly wrote a letter to reduce his sentence. As for him, after being found out and transferring assets, no one spoke for him, which has to be said to be a kind of sadness.

Of course, it is also related to Chu Shijian's creation of hundreds of billions of value for the Red Tower, so that the life of the employees of the Red Tower is getting better and better, and Li Jingwei made money with Jianlibao, but did not let the workers get benefits, and finally wanted to give the workers benefits, but there was nothing they could do, and Jianlibao went into decline.

Another one who wants to acquire Jianlibao now, it is absolutely impossible to have more than a billion yuan, and after a few years and Jianlibao goes downhill, a few hundred million will be enough.

But no matter what, at this time, Jianlibao's supremacy cannot be shaken, unless Feng Yu uses some extraordinary means to pit Jianlibao.

If you want to pit Jianlibao, it is easy for Feng Yu, but Feng Yu didn't do it, this is a brand of national pride, let it continue to develop, and when it declines, it will be better to buy it over.

Besides, there is no need to use those shady means, above board, Feng Yu is as confident that within five years, Jianlibao will be trampled under his feet!

Jianlibao's biggest failure is that he doesn't know how to operate a brand, and he doesn't know how to use the influence of the brand to expand his business. If Feng Yu manages Jianlibao, then Jianlibao will launch nutritious drinks, carbonated sodas, etc., such as pulse, Red Bull and other drinks, which is not only in line with Jianlibao's brand image, but also can make a lot of profits.

But Jianlibao sticks to this kind of sports drink, not even talking about other flavors, and doesn't understand brand management or the power of TV advertising.

Another one is also very interesting, Jianlibao tried his best to boycott Coke, and the first can of Jianlibao was actually produced by borrowing Baishi production line.

In other words, Baishi helped Jianlibao at that time, but when he turned his head, Jianlibao resisted Baishi, which made Baishi very dissatisfied, otherwise he would not have stepped on Jianlibao when he was down, instead of pulling it.

Lehaha wants to launch carbonated drinks, just to take advantage of Jianlibao's boycott of Baishi and Coca-Cola, take the opportunity to seize the market, and then turn around and join forces with Jianlibao to suppress Baishi and Coca-Cola!

In terms of temporary carbonated drinks, Lehaha was added later, but in terms of yogurt drinks, Lehaha has become the market leader, and Feng Yu just wants Lehaha to launch the beverage nutrition express that swept the Chinese beverage industry in his previous life!

Nutrition Express, that is, some other nutritional elements are added to yogurt, to put it bluntly, there is nothing mysterious, but it is such a drink, with good publicity and perfect sales channels, creating a miracle with annual sales of more than 40 billion!

Large bottles of yogurt, Zong Qingxian nodded thoughtfully, yes, why didn't I expect that this can be drunk not only by children, but also by adults, and sales will inevitably reach new heights!

It is not impossible to catch up with and surpass Jianlibao in five years! Lehaha, why can't it become the leader of the Chinese beverage industry? (To be continued.) )

ps: The second update, there is a chapter in front, don't miss it. Thank you for the fourth child to see the genuine, traceless e, book friend 1604152329775, Amitabha Buddha Lao Lai Ye, Shu Road Hardship, Troubled Times vs Tenglong, Chen Chi, Li Bai, 10,000 people admired, gourd fairy, youth without regrets, cold rice head and other book friends for the reward, thank you for the 1888 points of fan z731, thank you. For mobile phone users, please visit wènhttp://mnet

http://mnet