Chapter 608 - To be on the faucet
In the first volume, Xiao Lotus showed sharp corners and sharp corners, and Chapter 608 was to be on the dragon's head
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Whatever, history has changed, and with his current net worth, even if he doesn't have a prophet, he can still stir up the storm. Looking at the development of Russia, it seems that he has no great influence on the international situation, and he doesn't think about it, and the ship will naturally go straight to the bridge.
"Mr. Feng, Mr. Feng? Don't you approve of what I just said? Zong Qingxian felt that what he just said was very good, but why didn't Feng Yu react when he finished speaking?
"Oh, I'm sorry, I think of something else. You just said that you are gradually expanding the business of dairy products and tea drinks, and reducing the business of Lehaha Children's Oral Liquid, right? โ
Zong Qingxian nodded, although he was very curious, Feng Yu was stunned for something just now, but Feng Yu didn't say it, and he didn't want to ask.
"It's up to you to decide, I totally agree. It's just that Sunrise has launched a canned tea drink, isn't Lehaha going to launch it? โ
"Of course, there will be launches, but in fact, the canned ones are not as popular as the bottled ones. Because the bottled can not be drunk, you can screw the cap, and you are not afraid of spilling, and the canned one will be drunk after opening the lid. Another one of our tea drinks is not carbonated drinks, they should be a combination of our tea drinks and Jianlibao characteristics, but I think they are not like four and cannot be developed. โ
Zong Qingxian despised the rising sunrise too much, which Feng Yu thought was very bad, once the rising sunrise really rose, it would not be easy to step on it again. But fortunately, Zong Qingxian has been paying attention to the rising sun, and there must be signs of rising, and it will be too late to step on it.
"What did you think about the last time I told you about the introduction of fruit juice drinks and carbonated drinks?" Feng Yu asked.
"I also asked someone to do market research on this, the market for carbonated drinks is very mature, we launched, with our Lehaha brand, the sales will not be too bad. But fruit juice drinks, although there is a lot of room in the market, other companies have also launched them briefly, except for coconut water. There is no fire up. โ
Coconut Tree brand coconut water, which was also a legend in the previous life, is a loss-making canning factory transformed into an enterprise. Feng Yu didn't think about it before, but when he did. Coconut palm brand coconut water has been developed, natural coconut water, but also has several international food patents, last year was positioned as a state banquet hospitality drink, the limelight is unparalleled.
Feng Yu asked Zong Qing to talk about it first. Taking advantage of the fact that the development of coconut palm brand coconut water has not yet grown, the company will be acquired, or it will be okay to take a step back and take a controlling stake.
But the leadership on the island side is very resolute, let alone selling or being controlled, and it is impossible to participate in the shares. Coconut Tree brand coconut water has been exported to many regions in Asia, and this year's goal is to export to Europe and the United States, which can make money and make political achievements. How could they allow others to take shares, even if they were sincere.
Your bid is so high, don't you like the profitability of our coconut palm brand coconut water? If you don't make money, why do you spend so much money?
Since he couldn't buy it and couldn't buy it, Feng Yu's idea was to cut off the other projects of the coconut palm company, so that it could only specialize in coconut water and canned food, and the other businesses in the previous life, Lehaha would start first. For example, other flavors of fruit juice, eight-treasure porridge or something.
In the previous life, the eight-treasure porridge of Lehaha was also a trump card product. But eight-treasure porridge is not so easy to make, although many people know what the recipe is. But if you want to make a good taste, it's still canned, it's not so easy.
Zong Qing first studied with others and thought that eight-treasure porridge could be made, but only after they studied eight-treasure porridge that felt good and was easy to store. Continuing to develop in beverages for the time being is the right path.
Feng Yu did not object to this, but Feng Yu saw that the sales of Coca-Cola and Baishi Cola in China were rising, although they were not as good as Lehaha's tea drinks, but now people's favorite drinks are still carbonated drinks.
Feng Yu thought of the very famous Fenhuang Coke in his previous life, known as the Chinese people's own Coke. When it was first launched, it focused on the route of surrounding the city from the countryside, and the effect was also very good, and it made a lot of money at the beginning.
But when Coca-Cola and Baishi Cola joined forces to reduce the price of Coke, increase the capacity of each bottle, and find popular celebrities to endorse it, Fenhuang Cola still couldn't withstand the power of the two alliances, and finally disappeared.
These means are actually very simple, and the core point is to burn money!
Whether it's reducing prices, increasing capacity, or asking celebrities to endorse, it's all a matter of spending money. The economic strength of Fenhuang Cola is completely incomparable with the world's two major beverage giants, and it is normal that it cannot withstand it.
But this trick can also be used by Lehaha. When it comes to economic strength, Lehaha's market value at this time has exceeded that of Fenhuang at the peak of the company, if there is a price war, Lehaha is not scared at all, and can even take the lead in launching a price war, because Lehaha's market layout is better, whether it is labor or transportation, the cost is much lower than those two cola companies.
If it is really a price war, if the two dare to sell at a loss, Feng Yu can sue them for monopoly. This is China, it is the home of Lehaha, the time and place are favorable, and you can definitely win!
Zong Qingxian's most popular carbonated drink is also Coke. At the beginning, Baishi was able to get out of the encirclement from the encirclement of Coca-Cola, although there was an anti-monopoly relationship, so that Coca-Cola did not dare to go too far, but Baishi was able to grow to the current point, and it has also fought with Coca-Cola many times.
Others can, as a local snake, there is no reason why it can't be. He's now having people work on the recipe for Coke, not looking for the exact same taste, but as long as it tastes good.
Anyway, the patent protection period of this cola has long passed, but no one knows the formula. But the main ingredients are still clearly written on the bottle, but the proportions are not known.
"Nothing else but Coke? For example, adding other fruit-flavored carbonated drinks, such as apple-flavored, grape-flavored, orange-flavored, etc., I remember that our most popular fruit-flavored drink in China is orange juice, right? โ
Feng Yu feels that only Coke is not easy for people to remember, but it will make people think that it is an imitator, so it is better to directly launch the carbonated beverage types that the two Coke companies have not promoted much in China, but it will make Lehaha not only win the market, but also win word of mouth.
"Fruity carbonated drinks, like those soda made by small beverage factories?" Zong Qingxian hesitated. Isn't that soda available in every city? There are even factories in many counties.
"What they produce is called soda, and what we produce is not called soda, such as ice. Don't forget, our Lehaha is the hottest brand in the domestic beverage industry, a bottle of water, marked with our three words Lehaha, the value is different! Feng Yu said with a smile.
Just like kiwifruit is called kiwifruit in China and imported from abroad, it is called kiwifruit, which is actually a kind of thing. In the same way, the soda produced by a small factory is called soda, but the one produced by Lehaha is completely different!
Zong Qingxian nodded thoughtfully: "Mr. Feng means that it will be launched around May Day, just like Coke, to catch up with the peak season of beverage sales in summer?" "It's called Bing Shuang, so it must mean to cool down.
"That's what I'm thinking about, how to do it, you can just study it. Fruit juice is also a good direction for me to develop, and our AD calcium milk, why can't it be bottled in large bottles like a drink? There can be many types of beverages, and you can take people to study and study in this regard, and we will become the leader of the market within five years! (To be continued.) )
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