Chapter 127: The Foreign Merchant Who Came to the Door
May 1st, International Labor Day, but the employees of Taihua Company are working overtime.
"Hello? If you want to replenish 100 Deluxe models, no problem, but according to our company's regulations, you also need to pick up at least half of the Deluxe models. Why, you don't want to? Sorry, but the luxury ones are gone! ”
After a period of fermentation, Bingcheng first started the sale of ultrasonic humidifiers. Although the cold winter has passed, the air has improved a little after the river thaws. But at this time, it is windy every day, and it does not rain, and the room is still very dry.
Coupled with the effect of advertising on TV, everyone has been waiting for the new humidifier for a long time. As soon as it was listed, it triggered a rush to buy. Because Feng Yu adopted a hunger marketing strategy this time, he told various shopping malls and supply and marketing cooperatives that there are only so many new humidifiers, even on TV in the first two days.
After the news was accidentally known by the public, when the supply and marketing cooperatives of various shopping malls hung up banners for the listing of new humidifiers, the idea of fast start and slow hand was actually sold out in the morning of the humidifiers in various shopping malls and supply and marketing cooperatives.
In fact, tens of thousands of new humidifiers have been stacked in the warehouse of the motor factory, but Feng Yu just won't take them out. The various benefits of this humidifier were introduced on TV, and the comparison with the old-fashioned electric humidifier, etc., which made those big leaders and big bosses pay attention. There are better ones, and they are not bad for money, and of course they are exchanged for better ones, in the name of beauty, for the sake of safety.
In the city and other units with old relationships, Feng Yu sent another batch of trial supplies, and the original electric humidifier trial products were selectively forgotten and let them be distributed to their subordinates.
The price of the new humidifier is double that of a conventional humidifier, both wholesale and retail. In Feng Yu's words, those who are willing to spend 200 yuan on a humidifier are generally willing to spend 300 yuan. If you are not willing to spend 200 yuan to buy it, even if you sell it for 15 yuan, they are still reluctant to buy it.
So he set a high price for this humidifier, and it is true, sales have not been affected, and profits have been higher.
The cost of this ultrasonic humidifier is a little higher than that of an electric humidifier, but it is not as exaggerated as double.
What's more, the box of this humidifier is printed with the words "patented products, counterfeiting must be investigated", and the instructions give a detailed introduction to the price to be paid for violating the patent law, in order to warn those large manufacturers with research and development capabilities not to play with fire.
This time, the box clearly indicated that the manufacturer was Bingcheng Electric Machinery Factory, and also let those factories weigh whether they could still get local protection if they really had a lawsuit with a large state-owned factory like the motor factory.
A new generation of humidifiers was launched on the market, and Wu Zhigang contacted the distributors again to inform them that the new product was on the market, and they were invited to negotiate business.
Although the electric humidifier also brought some profits to the dealers last time, it was not as profitable as the wind and rain brand electric fan, and it was easier to imitate, and several dealers directly said that they could not come.
Wu Zhigang learned from Feng Yu's example, and directly added those dealers to the blacklist, and will definitely not cooperate with this person and this company in the future. In Feng Yu's words, only they beg to buy our products, not when we beg to let them sell!
Monopolize products, and have ten years of patent protection, so if you can't be tough, what can you be tough?
Anyone who is determined to follow Taihua Company, Feng Yu guarantees that they can make a lot of money one by one, and if they want to play piracy and seize the market, it depends on whether you have the ability to do so!
Wait a few days,Buddy go to CCTV to buy advertisements,Now CCTV is not as bullish as later generations,And commercial advertisements are only allowed to be broadcast last year,Although the advertising fee has risen,But except for the advertising before and after the news broadcast and the evening prime time advertisement,Other advertising costs are not high,And very scattered,Many time slots are vacant。
Feng Yu believes that if he wants to buy it for a year, the other party will definitely adjust a satisfactory time period for him to play, and the amount and duration of the broadcast will be very good.
Regardless of whether others believe in the advertising effect of CCTV, Feng Yu absolutely believes it anyway!
Foreign patent applications, Fu Guangzheng also sent back good news, Asian patents have been completed, and patents in Europe and the United States are currently being applied, as for Africa? Forget it, in that kind of place, even if you have a patent stamped by the United Nations, it is not easy to use. Besides, this humidifier is not going to sell well in Africa at all.
This news also means that the company in Xiangjiang is about to start business, and the first target is Baodao. In Hong Kong, the humidity is already high, and there will be no sales for humidifiers until the air purification function is developed.
The sales on the Xiangjiang side are completely in charge of Fu Guangzheng, with the help of the Fu family, and the sales ability definitely does not need to be worried about Feng Yu, when it comes to professional Cheng Dù, Feng Yu is far inferior to the Fu family.
Even the sales price is much higher than Feng Yu thought. Feng Yu found out that the price of the humidifier given by the Fu family was based on the regional development process. For example, the retail price of a humidifier with a retail price of 300 in China is 500 yuan in Baodao, while the price for some European countries is even higher, exceeding 150 US dollars, while in the United States and Maple Leaf countries, the retail price has reached 200 US dollars.
Fu Guangzheng explained to Feng Yu in detail the reason for such a price, the country is sparsely populated, and the main sales group is above the middle class, and at this price, the other party will definitely consume.
In addition, the packaging to be exported to the United States does not indicate that it is produced in China, but the company printed on it is Xiangjiang, so it will not let the other party take the product lightly.
When Feng Yu heard these words, he felt a little unhappy, what is called Huaxia production will be looked down upon, and Huaxia will become the world's top manufacturing country in the future. They don't have to try one?
Feng Yu was ruthless and asked the retail price of the United States to increase by another five to ten percent, and he was ashamed to say to Fu Guangzheng, what is a rice country, you don't know at all. The people of the United States do not buy the best things, but only the most expensive ones!
Fu Guangzheng was also stunned for a moment, and then went back to discuss with his family, and the family really agreed. Originally, the shipping cost to the rice country was not low, and what Feng Yu said also made some sense, and the price should be acceptable to the rice country if the price is higher.
Feng Yu didn't expect his joke to be accepted by the Fu family. But this is also good, and it can increase his profits a lot. was finally able to make money from the rice countryman, which made Feng Yu extremely excited.
Just when everything was on the right track, Wu Zhigang called Feng Yu, and a foreign businessman came to seek cooperation with ultrasonic humidifiers, and asked Feng Yu to call back quickly! ~~~ Ask for collections, ask for recommendations