The first volume of Xiao Lotus shows its sharp corners, Chapter 666, Adolf's troubles

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Adolf, president of Carrefour Asia, looked at the report on the table, his face a little cloudy.

How could this be, how could such a company suddenly emerge in Huaxia, and it had such courage to open so many chain hypermarkets!

And what he couldn't figure out was that the other party didn't rent a shopping mall, but bought a property, with a supermarket as the core, and built a super hypermarket, isn't this their Carrefour way?

He found someone to investigate, and the business model of this Thai-Chinese supermarket group has so many similarities with their Carrefour. The profit mode, business model, management model, etc., are very similar.

But to say that it is to imitate their Carrefour is also far-fetched. After all, the financial strength of Taihua Supermarket Group is very strong, and the sales method is similar to that of major supermarkets in the world, but the various promotional methods of Taihua Supermarket have opened Carrefour's eyes.

At this time, Carrefour is not as domineering as in its previous life, although it is also doing promotions every day, but compared with the strength of Taihua supermarket, there is still a gap.

What's more, the Taihua supermarket is obviously a more comprehensive supermarket, and even the fresh fruit area is very good, better than their Carrefour's.

Originally, Carrefour was inspecting the Chinese market, but the relationship between France and the Chinese government ~ government was not particularly good, and there were not many places for cooperation between the two sides, perhaps related to the better relationship between China and Germany. There is no harmony between France and Germany, and the whole world knows this.

Now that the relationship has finally eased, they plan to enter the Chinese market to test the waters in the next two years, but they found that it was too late. While they were still investigating, a Taihua supermarket popped up.

And this Taihua supermarket group is too crazy, how can it open so many chain hypermarkets at one time, aren't you afraid of losing money?

But after they inquired, they found out that this Taihua supermarket group actually had shares of Xiangjiang Li Chaoren. Li Chaoren, not only in Xiangjiang, but also in the whole Asia, and even the whole world, is a very famous businessman. The first Chinese businessman is not easy to mess with, and the capital is very abundant.

Li Chaoren is not a sole proprietorship, and I heard that he still cooperates with many people. Among them is a big boss in the mainland. Together, they still don't have to worry about the funds. In addition, the property and prices in the mainland of China are very cheap, and they can open a large supermarket with a small amount of money.

But they also studied, according to the size of the Taihua supermarket store. In terms of commodity types, each supermarket needs at least 200 million RMB, which is also an important reason why they did not enter Huaxia.

The amount of investment is not low, the rate of return is unpredictable, the capital occupies a large pressure, and the risk is large.

But the registered capital of Taihua Supermarket Group does not seem to be high, even if there is a capital injection later, it will not be too much, right? If it is true that each supermarket spent 200 million RMB, then twenty Taihua supermarkets. At the current exchange rate, wouldn't they have paid $500 million? If you had calculated at last year's exchange rate, the investment amount would have been even higher!

That's a bit too high, isn't it?

How did Adolf know that most of the goods in Taihua Supermarket are paid after delivery, and only a deposit is paid, and it will be settled at the end of the month. And many brands have paid money such as doorrail fees, and this money is simply paid by others, and the cost of Taihua supermarket is very low, not to mention 200 million. Twenty million can't be used, otherwise their initial investments, although they have become more valuable because of the rise in the exchange rate. But it can't support 20 hypermarkets.

It is impossible to even simply open 20 large supermarkets, and the money for purchase is not enough!

Adolf suspects that Taihua Supermarket has the background of Huaxia Zheng~Fu, otherwise why would a supermarket just open and be the largest news media of their Huaxia Zheng~Fu? When will the government~government help businessmen promote it for free?

After the opening of Taihua Supermarket, the sales scene was very hot. This made Adolf also unexpected. He couldn't figure out how many years had it been since Huaxia, which was so backward, reformed, that it already had such purchasing power?

He couldn't have imagined that although Huaxia was still relatively backward, there were many people in Huaxia. And Huaxia is not without rich people, and there are not many of them.

Nor did he understand the curiosity and speed of acceptance of novelty by the Chinese people. What's more, he doesn't understand how much Chinese people like to be lively.

The supermarket is a very lively place, and you don't have to pay attention to the salesperson's white eyes, you can go around casually, and you can pick a cheap place, how attractive it is to Chinese people.

What's more, every promotion of Taihua supermarket is more attractive to customers. Let's just say the slogan of Taihua Supermarket at this time, so that many people are willing to come.

Shopping to Taihua, the salary rises by one level!

The goods of Taihua supermarket are cheap, if the tea, rice, oil, salt and other things at home are bought in Taihua supermarket every month, the money saved, it is really the same as a long salary.

This advertising slogan has stimulated many people's nerves and their not full wallets, so that they have to come to Taihua supermarket to shop even if they walk a little more and make an extra hour of bus.

There are also words such as "there are special prices every day, **** discounts", "a dazzling array of goods, clear prices", "shopping to Taihua, good mood every day", etc., which frequently appear in newspapers and radio. There are advertisements on the buses, and there are people handing out flyers in crowded places.

It's only been just over a month, and there is almost no one in the city who doesn't know about Taihua supermarket, and the reputation is very good. Even in some cities where there is no Thai-Chinese supermarket, there are many people who know about Thai-Chinese supermarkets because they have seen them on the news broadcast.

Adolf regretted it at this time, he knew that it was so simple to open a supermarket in Huaxia, he should have inspected Huaxia earlier, or the speed of the inspection was a little faster, maybe Carrefour had already opened in Huaxia. In particular, the locations of several supermarkets in Taihua Supermarket were all inspected by him, which made him even more depressed.

At first, he thought that the only competitor was Wal-Mart, which was also going to enter the Chinese market, but he knew that the Thai-Chinese supermarket group that emerged in Huaxia was even more terrible than Wal-Mart.

He knows too well how much of an advantage a local company can have over them. Not to mention being more familiar with the national conditions, but only talking about national policies, they will be more inclined to protect local enterprises.

If they want to enter Huaxia again, I am afraid it will be very difficult. Even if you barely open a store, it will definitely not be as good as in other countries.

This Taihua supermarket group is not easy to deal with. He only expects now that the company's target is the mainland market in China, and if it really wants to enter the overseas market and start competing with them, it will have another strong competitor, which will be a very big obstacle to Carrefour's expansion.

This matter, report it to the headquarters, whether to enter Huaxia in advance, risk losing money, or wait, and wait until the Taihua Supermarket Group expands, so that they lose the golden opportunity to enter the Huaxia market, let the headquarters study it. (To be continued.) )

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