In the first volume, Xiao Lotus showed sharp corners, and Chapter 612 coincided with the next

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"Mr. Li, are you interested in coming over to take charge of the motorcycle business? After you buy the shares, I can give you the position of vice president, who will be in charge of the motorcycle business. Feng Yu invited Li Dafu, which was much better than the vice president in charge of the motorcycle business of Bingcheng Machinery Company.

Li Dafu was stunned for a moment, and then shook his head: "Mr. Feng, I still like cars, and I hope to be in charge of the car business." ”

Feng Yu nodded, if Li Dafu didn't like cars, he probably wouldn't have taken the initiative to come to the door.

"So let's talk about automobiles, do you have any suggestions for the development of Songjiang Automobile?"

"Songjiang Automobile, excluding the van car, has three models, namely a small car in the ordinary sense, an off-road vehicle and a commercial vehicle. Among them, the sales of commercial vehicles are not very good, the off-road car is mainly purchased by the army, and the car is mainly used for official vehicles, and the sales of these two cars are not bad? ”

"You've done a good job, keep talking."

Li Dafu continued: "But the price of these three cars is more than 100,000 yuan. Although for a car, 100,000 yuan is not much. But 100,000 yuan has also discouraged many people who want to buy a car. I think that a new brand, a low-cost car plate, should be introduced, and the price of the car should be reduced to less than 50,000 yuan, or even less than 30,000 yuan. ”

Feng Yuxin said that sure enough, Li Dafu is still ready to take the low-end route, but fortunately, he didn't say that using the brand of Songjiang Automobile, low-cost cars, will give people a feeling that this brand is cheap, which will make the overall brand value of Songjiang Automobile decline, and will also affect the current sales of high-end cars.

Feng Yu didn't think about launching low-cost cars, but when low-cost cars were launched in his previous life, it was already around the millennium, when the country's economic level was rapidly improving, and people's demand for cars was increasing, and the concept of transportation was also proposed.

But now, the preferred mode of transportation is a motorcycle, and you can buy a Songjiang 100 for 10,000 yuan. I don't have to worry about bad road conditions, the only drawback may be that the wind and sun are exposed.

"Do you think you're going to launch a low-cost car now?" Feng Yu asked in detail.

"Of course not, it's just that we're going to do the relevant technology research and development now. Wait for the right opportunity before launching low-cost cars. I estimate that three or four years will be about the same, and by then our technology should have taken shape, and the income of the Chinese people will be enough for them to buy a small car. Motorcycles are good though. But in most people's minds, a car still looks more face-saving than a motorcycle. ”

"In other words, do you think Songjiang Automobile is currently developing low-cost car technology with small displacement?"

"No, it's high-end cars and low-end cars that are being developed at the same time. Songjiang brand car will be built into a mid-to-high-end car brand, and then a low-end car plate will be launched, in parallel lines, in no particular order. ”

"To study the technology of high-end automobiles, but also to study the technology of low-end cars, how much do we need to increase our investment in technology research and development? So much money invested. When will we earn it back? Feng Yu asked rhetorically.

"Automobile is a capital-intensive industry, but it is undeniable that technology is also very important in it, otherwise our domestic cars will not become joint venture cars, just because we have no technology, and large foreign car companies rely on technology output to make a lot of profits. At present, the technology of our Songjiang Automobile can be regarded as leading in the country. But compared with foreign car companies, it is still lagging behind. If we can't keep up with the pace of the world technologically, our cars can only be sold in China, the European market. It will also be eaten away by other car companies. ”

In the previous life, Jili Automobile attached great importance to technology research and development, and the acquisition of Volvo not only took a fancy to Volvo's brand, but also to Volvo's technology. Otherwise, why is a downhill card worth so much money?

Technology is also what Feng Yu has always emphasized to Li Mingde, there is no technical advantage. You can only squeeze workers, so what's the point of building cars?

Feng Yu only knows the development trend of automobiles and knows in which direction the future technology application of automobiles should develop, but he doesn't know how to study it.

Fortunately, Bingcheng Machinery Company has a lot of technical experts, many of whom are engineers from the former Soviet Union, and are still training engineers in Huaxia, and the technology has been improving.

It is not necessarily faster than the technological progress of large foreign car companies, but it will not be slow, and it is certainly much faster than the technological progress of domestic joint venture automobile enterprises.

The reason why Songjiang Automobile can develop is not that the technology is much ahead, but the appearance design, car performance, price and other factors, and the most important point is that the government ~ government and military procurement.

Since the military procurement, the Chinese people have clearly known that Songjiang Automobile is exported to Europe to earn foreign exchange, and Longjiang and other provinces have begun to purchase Songjiang brand automobiles.

In the previous life, these units purchased cars from SAIC and FAW, either Audi or Santana. But at the same price, it is obvious that Songjiang brand cars are more comfortable and beautiful, and they are still domestic brands, and they can also stand on a high place and say that they are supporting the development of national automobiles, in fact, in order to buy a car and not be criticized by the leaders above.

In recent years, it has been a few years of rapid development of official cars, and almost all local governments ~ governments have begun to purchase a large number of official cars. In the previous life, someone calculated that as early as 95 years, the cost of the bus was already a daily number, and in the next few years, it still showed a rocket-like rise.

This kind of thing is something that the state needs to manage, and Feng Yu just grabbed the market that originally belonged to those imported cars and joint venture cars, and used profits to roll over and improve the technology of Songjiang brand automobiles.

Many of Li Dafu's ideas coincide with him, Feng Yu appreciates Li Dafu more and more, and it seems that it is not bad to let him take charge of the automobile business.

"Mr. Li, I agree with these ideas of yours, you are very suitable to work in Bingcheng Machinery Company, now you can say, how much money can you take out to buy shares?" Feng Yu asked with a smile.

"I sell the company, I can have about 60 or 70 million, plus some savings, almost 80 million, I want to buy 2 percent of the shares." Li Dafu gritted his teeth and said.

"Mr. Li's current company's profitability is not bad, don't you think it's a pity to sell it? Maybe after taking a stake in our Bingcheng Machinery Company, the profit is not as good as now. ”

"My company has developed to the end, unless there is a large amount of capital injection, it is possible to continue to make breakthroughs in material research and development, and I am optimistic about the future development of automobiles, I think three or five years later, the market value of my shares in Bingcheng Machinery Company will inevitably double!"

"Ambitious! How about I lend you another 20 million to you without interest, so that you can buy 2.5 percent of the shares? ”

Li Dafu was overjoyed: "Thank you so much to Mr. Feng, please rest assured, I promise to do my best to help Songjiang Automobile take off!" (To be continued.) )

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