Chapter 307: Aihua's Positioning (First Update, Asking for Tickets)
"Guangzheng, I inquired that the funds of Fengyu Consulting were suddenly transferred to the United States, what do you say Feng Yu wants to do? Do you want to develop in the United States? Fu Rongjin asked with a frown.
"Lao Dou, what's there to worry about, even if Feng Yu transfers all the funds from Xiangjiang, he will definitely not give up his business in the mainland. Don't forget, he's a mainlander. Besides, the finance in the mainland is not as good as Xiangjiang, and if Feng Yu wants to do finance, he will still come to Xiangjiang. Uncle told me yesterday that a few days ago, Barrister Wilson also went to the United States. ”
"Wilson? So, what did Feng Yu invest in in the United States? ”
When a lawyer comes out, it should be to sign a contract. Fu Rongjin very much wants to know, what kind of investment is it, and most of the funds of Fengyu Consulting need to be taken out, which can be hundreds of millions of dollars.
"Lao Dou, don't stare at other people's wind and rain consultation, since Feng Yu didn't mention it this time, it means that the investors are not ready to take us this time. The most important thing we should do now is to do a good job in the sales of Aihua Company. Fu Guangzheng is very open to this, he recognizes a truth now, treat Feng Yu with sincerity, and Feng Yu will definitely treat him with sincerity!
"Well, here in Xiangjiang, Lisboa, and Baodao, I'll arrange it for you, and the mainland will depend on you." Fu Rongjin nodded, Xiangjiang Aihua Company, the market is the entire Greater China region.
The Fu family's sales channels are very sound, but in the mainland, they have not yet been established. Originally, Fu Rongjin meant to find a large sales company in the mainland as an agent, but Fu Guangzheng refused.
Fu Guangzheng is very clear that Feng Yu is in the mainland and already has a very mature sales channel for home appliances, of course, home appliances include tape recorders and walkmans, so there should be no problem, right?
Besides, Aihua itself is AIWA's sales company in Greater China, and the controlling major shareholder of AIWA is Feng Yu, how could Feng Yu refuse?
If it weren't for the fact that AIWA first cooperated with the Fu family to establish Heung Kong Aihua Company, Fu Guangzheng thought that Feng Yu would personally sell AIWA's products in the mainland.
Fu Guang is doing market research in the mainland, and there are now walkmans for sale in the mainland. The main brand is Sony. And he also bought Sony's for comparison, whether it is appearance, sound quality, or price. AIWA is leading in all respects.
Especially the sound quality, this is the most important, I believe that after the launch of the high-fidelity concept in the mainland, the sales will definitely not be too bad.
……
"Would you like the contact information of our Taihua electrical appliance dealership? Yes, I'll let Wu Zhigang bring it to you in a while. But. Do you know how to talk to those dealers? Feng Yu asked with a smile.
Fu Guang Zhengxin said, although you Feng Yu has developed rapidly in recent years, we have talked to thousands of dealers in the Fu family, don't I still know how to negotiate contracts?
But what Feng Yu said definitely didn't mean that, could it be that there was no mystery in this negotiation?
"How should I negotiate?" Fu Guangzheng asked curiously.
"The dealers in my hands can be said to be the leading dealers in various provinces, and the funds and channels are very good. If it were you, what conditions were you going to give them? ”
"A Walkman. Give them ten dollars in profit, this should be very high, right? ”
Now the price of the Walkman is more than 100 yuan, which is an absolute large item or even a luxury item in the mainland at this time when the average annual income is less than 1,500 yuan.
The profit of ten yuan is already very high, and Fu Guangzheng believes that those dealers should be able to accept this condition. Don't count too much. A dealer sells tens of thousands of units a year, that is more than 100,000 profits, is that still less?
"It's not that you give low, but that you give high."
"Given high?" Fu Guangzheng looked confused. Ten dollars profit, is it still high?
"I think the profit of a Walkman is five dollars. Then set up a reward mechanism, that is, a certain percentage of the bonus will be given to the number of sales. So they may end up with a profit. If it's less than ten, it's possible to exceed ten, but if it's more than ten, the sales will definitely be higher than you expected! ”
Fu Guangzheng nodded, this kind of sales reward system, their family has also done it, and he understands it as soon as he hears it. But in that case, should the guaranteed sales be set lower, 10,000 units, can those people agree?
"I understand this, and I know how to operate, but what about the guaranteed sales, I originally wanted to discuss with them, the guaranteed sales are 10,000 units per year, if you do this, will it be lowered?"
Feng Yu smiled secretly in his heart, Fu Guangzheng still doesn't know enough about the mainland market, at least Feng Yu can infer from this year's bladeless fan sales that there are more and more wealthy people in the mainland, and the concept of consumption is also undergoing huge changes.
In the previous life, not counting other brands, Sony's Walkman, the Walkman, alone created a sales volume of millions of units per year. The total sales in mainland China definitely exceed 10 million units a year.
Although the time is relatively early, Sony's sales in the mainland are less than 200,000 units a year, but that is because Sony's quality is not good, the sound quality is not good, not as good as those big tape recorders, and Sony's propaganda has not grasped the point.
The main consumer group of Walkman is teenagers and middle school students. And in the previous life, those middle school students pestered their parents to buy a walkman, what was the excuse? Learn English!
Sony's propaganda is still listening to music, and in the eyes of mainland parents, listening to music is a plaything! If you learn English, you are a good child.
Feng Yu even thought of advertising, a middle school student, with a walkman, listening to English, listening to Russian, learning knowledge. Those blind parents, not only will not stop it, but will even take the initiative to buy it for their children.
As for whether to really listen to English learning or listen to English songs, Feng Yu doesn't care about this. But in this way, the sales volume of the Walkman in a year will definitely exceed Fu Guangzheng's expectations, at least Feng Yu believes that it will be no problem to reach 500,000 units in the first half of this year!
"The guaranteed sales volume of 10,000 units is too low, at least 12,000. Remember, I'm talking about the average of a province. Some of these provinces should also be improved, such as Beijing, Modu, Nanyue and other provinces, and some provinces do not make any requirements, such as Mongolia, Xinzang and other ethnic minority areas, there are few people, and urban development is slow. But there can be at least more than 20 provinces, with an annual average of more than 12,000. I'm not talking about the whole year, but from now, to the end of the year. ”
"What? Between now and the end of the year? It's only been half a year, do you think the average sales volume of a province can exceed 12,000? Wouldn't it be possible to sell 2,000 units that month? I have done market research, Sony's sales last year were less than 150,000 units, and this year is expected to reach 200,000 units. ”
Feng Yu said with a smile: "Leave the matter of advertising to me." There are many reasons why Sony's sales can't go up, the most important of which is that Sony is an island company, and Aihua is our own Chinese company! ”
In the previous life, Aihua was able to surpass Sony in the mainland, relying on the word Aihua, which made consumers mistakenly think that this was a Chinese brand. But in this life, they don't have to misunderstand, this Aihua, now it is the Huaxia people who have the final say!
The market in China is still in the hands of the Chinese people! (To be continued.) )
PS: I'm getting up late, forgive me. Thank you Hulu Xian'er, I think I gave a good reward, thank you for the monthly votes of the boat boat, moonlit night heartfish, purple blue stars, "Silence", if it weren't for Suoyu, thank you. The fourth child hasn't eaten breakfast yet, and it's time for lunch!