Chapter 264: Advertising Auction (Part II)
Hearing the auctioneer's words, Jiang Feng set his eyes on the sign he was holding, and his face immediately became wonderful. Indeed, the number above is exactly the thirty-eighth.
Jiang Feng was depressed, why did he raise his cards by himself, isn't it good to let Li Yuhan and them raise their cards?
Li Yuhan and the others saw Jiang Feng's red face, and they all covered their mouths and laughed.
The three super beauties laughed together, it was simply indescribable, the originally noisy scene was suddenly shocked, and the sound of the needle landing could be heard.
Even the auctioneer forgot to ask Jiang Feng how much he was bidding.
The No. 1 bidder, that is, the representative from Mingzhu Pharmaceutical, was depressed, seeing that this place was about to fall into his bag, he actually killed a Cheng Biting Gold halfway.
Before he made his bid, those bidders had raised their bids by 100,200,000 yuan, and he raised the price by 3 million in one go, from less than 42 million to 45 million at once, just to make other bidders retreat.
Pearl Pharmaceutical is the leading pharmaceutical enterprise in Pearl City, with total assets of more than 30 billion. Don't say that it is only a pharmaceutical company in Pearl City, but looking at the entire Pearl City, Pearl Pharmaceutical can also be ranked in the forefront. In the country, Mingzhu Pharmaceutical can also rank among the top five enterprises in the pharmaceutical industry.
For this bidding, before the representative came, the company's boss gave an order, no matter what he thought of, this advertising position must be obtained.
Just when he was in his hands, someone was messing with him, and the representative of this Pearl Pharmaceutical was not happy, and he wanted to take a look. Who the hell was messing with him, so he also cast his eyes on Jiang Feng and them.
It's just that when he saw Jiang Feng clearly, his face changed, because he recognized who Jiang Feng was.
It turned out that at the dinner held by Mingzhu Zhenwei Group, he was also invited to attend. I saw Jiang Feng's performance that night.
He knew very well that Jiang Feng was a master who was not afraid of heaven and earth.
He was depressed, although the boss of the company gave him an order that he must win. , the budget given to him, but it is about to reach its peak. The boss gave him a bidding budget, and the maximum amount was 50 million. In the eyes of the top management of their company, this advertisement, which was originally auctioned at a price of more than 20 million, would be good if it could be sold for 30 million, and they set aside a budget of 50 million, which was more than enough.
Originally, when he gritted his teeth and bid 45 million, he was ready to return to the company to review, but now when he paid a high price of 45 million, there are competitors again. He had a headache.
He thought for a while, and whispered a few words to a girl in her twenties next to him, and then the girl got up and went out, he was going to move the rescuers, otherwise. I'm afraid I won't be able to do it this time.
Fortunately for him, the scene was silent now, and the auctioneer forgot to ask the price, which gave him the opportunity to move the rescuers.
However, Jiang Feng broke him, in a quiet auction hall. Jiang Feng said lightly.
It was a fluttering sentence that made the hearts of the representatives of Pearl Pharmaceutical cold to the end.
"For an auspicious number, we bid 68.88 million."
Not only was the representative of Pearl Pharmaceutical's heart cold, but the rest of the audience was also shocked, oh my God, it was 68.88 million! Directly raised the price by more than 23 million!
You must know that the original 45 million is sky-high.
The audience gasped for air.
Li Yuhan, who was beside Jiang Feng, was also anxious, she grabbed Jiang Feng's arm and said hurriedly: "Xiaofeng, you are crazy!" ”
Jiang Feng looked at Li Yuhan, smiled, and said, "Sister Yuhan, I'm very sober. ”
"Hmph, I think you're confused. That guy definitely doesn't have much of a budget, and we could have spent 10 million or 20 million less to win this ad. Li Yuhan said unhappily. …,
"Sister Yuhan, didn't you see that guy send someone out to move the rescuers? I like to cut through the mess quickly, I don't like to grind and rub it off, how comfortable is it? Jiang Feng smiled.
"You are comfortable, which shocked everyone, this is a huge amount of money of one or two million!" Li Yuhan glanced at Jiang Feng.
"Sister Yuhan, I just said that your concept needs to change, I am setting an example for you!" Jiang Feng said with a smile.
"You're the quintessential nouveau riche!" Li Yuhan said angrily, "Forget it, you bid, I don't care about you, it's all your money anyway, you don't feel distressed, what are you doing." ”
At this time, the auctioneer on the stage came back to his senses, and he said in a tone that changed his tune: "Oh my God, what did I hear?" 68.88 million, everyone tell me, did I hear it wrong? That friend, can you tell us the name of your company? ”
The people in the audience also turned their eyes on, and they really wanted to know which company was such a wealthy company.
Jiang Feng smiled indifferently and said, "We are just a small company, so we are not enough to worry about. Mr. Auctioneer, you better continue the auction. If there are no other bidders, do we win? ”
Jiang Feng's words disappointed everyone. In their opinion, Jiang Feng's words are completely deceitful, can he take out 68.88 million to compete for an advertisement without frowning, may it be a small company that is not enough to worry about?
However, they immediately calmed down, and now Jiang Feng doesn't say it, won't they all know in a month or two? Because when the time comes, Jiang Feng's company's advertisements will start to be broadcast on CCTV, and everything will be understood by then.
The auctioneer smiled and said, "Yes, sir." Ladies and gentlemen, friend No. 38 bid 68.88 million, is there a higher bidder? ”
At this moment, the beautiful girl sent out by Bidder No. 1 walked quickly, and she heard the auctioneer's voice and flew back to the representative of Bidder No. 1.
The representative of the No. 1 bidder looked at the girl, smiled bitterly, and said, "You don't have to tell me, we must be out of play." ”
"General Manager Tan, why do you say that? Just now, Mr. Tang raised the budget to 60 million, and he told me that our company must get this advertisement. The girl said confidently.
General Manager Tan smiled bitterly: "It's no fun, didn't you hear the auctioneer's words?" That guy bid 68.88 million! ”
"What?!" The face of the beautiful girl who was originally confident suddenly changed, and her mouth opened wide, not knowing what to say.
She was just proud that the company's CEO had come up with a budget of 60 million, thinking that the company would definitely get the advertisement, and she was immediately told that the opponent offered a price far beyond their company's budget.
It's also too devastating!
Just as the girl was dumbfounded, the auctioneer continued: "...... 68.88 million second ...... 68.88 million for the third time! Congratulations to friend No. 38, the advertising position of CCTV's medicine and health care products section was won by your company. ”
After speaking, he was the first to applaud, and everyone in the audience applauded except for the No. 1 bidder.
Jiang Feng also politely stood up and applauded, thanking those people.
Li Yuhan glanced at Jiang Feng, who was smiling, twisted his head to the side angrily, and stopped talking.
Back at the Great Wall Hotel, Jiang Feng saw that Li Yuhan still had an unhappy look on his face, so he asked with a smile: "Sister Yuhan, are you still angry?" ”
Li Yuhan glared at Jiang Feng and did not speak. Although this money is from the company, it is all earned by her leading the company with hard work, and nearly 70 million yuan was spent at once, how can Li Yuhan not be heartbroken?
Originally, before coming to the capital, Li Yuhan thought that she would be able to get the advertisement for one or two hundred million, but in the end, the price rose to forty million before she could make a move. …,
At this time, she decided not to participate in the competition, and without Jiang Feng's words, her attention changed. She hadn't decided how much to bid, and Jiang Feng actually shouted out a sky-high price of 68.88 million in one bite. You must know that the bid king of CCTV advertising this year is only more than 100 million, and their price plus 40 million is enough to bid the king.
"Sister Yuhan, do you think that what I said about making a profit of four or five billion yuan a year for the company is a joke?" Jiang Feng smiled and asked.
Li Yuhan said angrily: "Isn't it? ”
Jiang Feng Zhengse said: "Of course not, making four or five billion profits for the company a year, that's still my conservative estimate......"
Before Jiang Feng finished speaking, Li Yuhan jumped up.
"What? You're such a braggadocio that you don't make drafts! Making four or five billion a year is still a conservative estimate! ”
Zong Luoyao and Zhou Yiyun on the side also looked at Jiang Feng in disbelief.
Jiang Feng smiled when he saw the reaction of the three of them, and he asked, "Sister Yuhan, Sister Yiyun, Yaoyao, let me ask you, what kind of positioning do you think our company's products should have?" And how much should I set? ”
"Of course it's cosmetics, the price, set a few tens of hundreds of yuan, it's up to the sky, otherwise what else?" Li Yuhan said angrily.
Jiang Feng said with a smile: "Sister Yuhan, do you think that there is no product that can be compared with the effect of similar products, and its value is only tens of hundreds of yuan?" ”
Li Yuhan was stunned for a moment and said: "Although the effect of our company's products is not said, after all, we are brand new products, not famous, if the price is too high, then there is still a market?" ”
Jiang Feng shook his right index finger and said, "No, no, Sister Yuhan, you are wrong. Indeed, our company is not well-known now, so I am bound to win this CCTV advertisement. As long as CCTV advertises for us, then we will not worry about not being famous. And the real competitiveness of our company's products, that is beyond doubt. In the case of such fame and strength, Sister Yuhan still thinks that our company's products are only worth dozens of hundreds of yuan? ”
In the end, Jiang Feng smiled.