Chapter 265: Business Strategy
Jiang Feng is confident, whether it is the effect of CCTV advertising or the effect of his own products, Jiang Feng is fully sure.
In China, the influence of CCTV is incomparable to all TV stations, even if in a few years, several provincial TV stations have risen rapidly because of some measures, CCTV is still in an absolute monopoly position among Chinese TV stations.
In the minds of the people, the products that can be advertised on CCTV are absolutely guaranteed in terms of quality and reputation, because in their hearts, CCTV represents the country. Since CCTV has said it, there must be no problem.
In Jiang Feng's memory, the corporate products that have been advertised on CCTV have all made a lot of money in the end. This is also the fundamental reason why CCTV's advertising revenue has risen every year in later generations.
As for the products, Jiang Feng is even more confident, because those products are made using the biological and pharmacological knowledge in the Lingxi Ring, and their manufacturing processes and concepts are hundreds of years ahead of this era.
At the same time, because there are too many leading times, the related products of Jiang's biotechnology company are imitable, whether it is in the composition of the product or the external anti-counterfeiting.
Jiang Feng took out this series of cosmetics that was originally intended to hit the brand of Jiang's Biotechnology Company, and it was also a choice made after choosing thousands of biological and pharmacological knowledge from the vast sea of biological and pharmacological knowledge.
Even, in order to achieve this purpose, after Jiang Feng returned to Shicheng from South Korea, he used the Spirit Rhino Ring to make a set of raw material extraction machines. If you don't have this set of raw material extraction machines. Jiang's biotechnology company can't make a series of cosmetics at all.
The reason why Jiang Feng named this series of cosmetics Wan Nian Qing is because its effect is very magical, and the purest plant life essence contained in it has an incomparable effect on the skin. Take Li Yuhan as an example, she is not Jiang Feng's woman, but her current skin is not inferior to Zong Luoyao, Gao Ziyi and others who are moisturized by the essence emitted by Jiang Feng. This shows the power of the effect of the Evergreen series of cosmetics.
Because it is pure and natural, there are basically no toxic side effects of the Evergreen series of cosmetics, and there are basically no adverse reactions such as allergic reactions. It is suitable for a wide range of people.
However, when Jiang Feng wanted to manufacture this series of products, he did not want to make it face the general public. Instead, they plan to take the high-level and elite route, and the lowest is also the white-collar class.
Because it is an elite route, there is no need to worry about the purchasing power of the customer group, and the price is not a big problem. Those celebrities, ladies and the like, what they value is the effect of the product, as long as it is really effective, they don't care about the price. For them, money is not a problem at all.
Moreover, Jiangfeng has no intention of finding agents for the sales of the company's products. Instead, it plans to establish a nationwide sales and service network and adopt a direct sales approach. This is mainly because Jiang's Biotechnology will launch a series of health care drugs in the future, which is more conducive to product quality assurance.
Of course, even if the agent sales channel is adopted, Jiangfeng is not worried about the anti-counterfeiting of the company's products. Because the anti-counterfeiting means used in these products are also brand new.
Li Yuhan listened to Jiang Feng's words, and also felt that he had indeed lowered the positioning of the company's products. She knows the influence of CCTV in the hearts of the Chinese people, and a few years ago, the precedent of those companies becoming popular through CCTV advertising made Li Yuhan feel reassured. After all. Those companies that were originally unknown have suddenly become national famous brands through CCTV advertising, and there is no reason why Jiang's biotechnology company can't do the same, not to mention that the product quality of Jiang's biotechnology company is super good. …,
Especially Li Yuhan applauded even more after listening to Jiang Feng's marketing strategy.
"If this is the case with Xiaofeng, we will set the price of the evergreen product at a price of hundreds or thousands of bottles, and we will not worry about the market. Because our products, whether it is quality or effect, are absolutely guaranteed. ”
Jiang Feng nodded and said, "So, Sister Yuhan, after the beginning of the year, the company will take action and set up outlets all over the country." Of course, we don't have to pursue coverage in the first place, as long as we set up sales and service points in megacities across the country. To be precise, it is to start outlets in the central cities of each province and city. As for the more first-level places, such as prefecture-level cities and the like, they can be slowly developed later. In this way, the burden on the company is much lighter. ”
Li Yuhan nodded and said, "Okay, this matter, I will take it as the first major event of the new year." In March, after our advertisements started to be broadcast on CCTV, our products would be an instant hit. ”
Li Yuhan said that he was already laughing happily.
Jiang Feng waved his hand and said, "Sister Yuhan, don't be busy with sales for now, at least it won't start until April." First, we need CCTV advertising to warm up our products and give potential customers a sense of mystery; Second, we have one more important thing to do before we start selling Evergreen cosmetics. ”
"Xiaofeng, you're talking about the S-virus vaccine that Jiang's Biotechnology Company is developing recently, right? Xiaofeng, I really don't understand why you want the company to give priority to the production of this kind of vaccine that has no market in the first place? Li Yuhan said.
"Sister Yuhan, this is the news that you didn't pay attention to. Don't you know that in November last year, a new virus infection was reported in the southern city of Jiaozhou? In the two months that followed, similar reports appeared in several other cities across the country, suggesting that the virus was already showing signs of spreading. Although the government has not yet taken it seriously, I am afraid that when it spreads, it will be difficult to contain it. Jiang Feng said.
Speaking of this, Jiang Feng was apprehensive. In another time and space, March to May this year is three months when all Chinese are worried. Even the stone city deep in the interior is also a rumor of war. In hard-hit areas such as Beijing and Jiaozhou, people have difficulty sleeping and eating, and rumors are spreading.
While causing a huge psychological impact on the Chinese people, this thing called the S virus has also caused more than 100 billion economic losses to our country. If we add the Hong Kong and Macao regions that have already returned, the economic loss will exceed 300 billion yuan.
Moreover, these losses are still superficial losses, and if you add various hidden losses, it is even more difficult to count.
Li Yuhan still didn't believe it, Jiang Feng saw what she wanted to say, waved his hand to stop her, and said: "Sister Yuhan, this matter, you just do what I tell you, when the time comes, you will find that the matter is even more serious than I imagined." ”
Li Yuhan closed his mouth. Judging from the time she spent with Jiang Feng, what Jiang Feng did not do without a purpose.
By this time, it was already very late, and Li Yuhan and Zhou Yiyun also said goodbye and left, Jiang Feng and Zong Luoyao were naturally in bed again.
The next day, it wasn't until after nine o'clock in the morning that Zong Luoyao woke up. When she woke up, she knew that Li Yuhan and Zhou Yiyun had gone out to play, and only Jiang Feng stayed at the Great Wall Hotel to guard her.
After Zong Luoyao had breakfast, Jiang Feng took her out of the Great Wall Hotel.
At Zong Luoyao's request, Jiang Feng did not drive, but accompanied Zong Luoyao, and the two walked north from the Great Wall Hotel. …,
After walking for a while, the two came to Liangmaqiao Road and approached the embassy area.
"Alright, there's a watch shop there, let's go check it out. I need a watch to remind myself that I'm going to be a little more diligent next year. Zong Luoyao waved his arm and said to Jiang Feng.
Jiang Feng held Zong Luoyao's hand, looked at his powdery arm, and couldn't help but say, "What watch are you wearing?" That thing can easily cause skin allergies. With such good skin, don't make yourself uncomfortable. ”
Zong Luoyao immediately said angrily: "How can you be allergic? Nowadays, international famous watches are all hypoallergenic designs, and there will be no such situation as you say. Aren't you willing to spend money? ”
"That's not it, I'm just not willing to let foreigners make my money." Jiang Feng said a little depressedly.
However, Zong Luoyao must buy a watch, and said that he would buy a piece for Jiang Feng to make a pair.
The concept of couple's watch has been popular for a long time at this time, but it is rare to see a top-level couple's watch with exquisite workmanship and exquisite materials in China. If he really needs it, Jiang Feng would rather buy two when he goes abroad, and if he buys them in China, the price will more than double the price.
Zong Luoyao was in a good mood today, and Jiang Feng didn't have much time to accompany her shopping.
Jiang Feng and Zong Luoyao walked hand in hand in the commercial building, which attracted the attention of many people, after all, this pair stood together, and they could be called golden boys and girls. Therefore, when the two people stood in front of the watch counter, the shopping guide immediately greeted them.
"Sir and Miss are going to choose a couple's watch, right?" The girl who is a shopping guide is in her early twenties, but her eyes are very vicious, and she encourages two people to buy it as soon as she comes up.
Zong Luoyao held Jiang Feng's arm, but her eyes wandered around the counter, and she didn't mean to answer, except in front of Jiang Feng, she could also maintain a low profile and her natural temperament, in front of other people, a genius naturally had the dignity of a genius.
Jiang Feng looked at the things in the counter, and said casually: "We need a better watch, forget if it's too ordinary." ”
As soon as the shopping guide heard it, he knew that there was a door, this time it seemed that he was coming to the big customer, but she still had to ask: "Sir, we are a member of the International Watch Association, naturally there are top watches made by top international watchmakers, but the price is much higher, and the sales in Chinese mainland are also quite small, basically a watch is only a dozen pairs, of course, the price is also quite high." (Your support is my biggest motivation.) )